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Destination Marketing Manager Jobs in Alabama (NOW HIRING)

OWA

Sales Mgr - Event Center

Foley, AL · On-site

$60 - $90/hr

... or destination marketing who thrives on prospecting, relationship building, and exceeding sales ... Achieve monthly, quarterly, and annual revenue goals Client Relationship Management * Build ...

Owa-Parks-

Sales Mgr - Event Center

Foley, AL · On-site

$60 - $90/hr

... or destination marketing who thrives on prospecting, relationship building, and exceeding sales ... Achieve monthly, quarterly, and annual revenue goals Client Relationship Management * Build ...

New

OWA

Sales Mgr - Event Center

Foley, AL · On-site

... or destination marketing who thrives on prospecting, relationship building, and exceeding sales ... Achieve monthly, quarterly, and annual revenue goals Client Relationship Management * Build ...

OWA

Sales Mgr - Event Center

Foley, AL · On-site

... or destination marketing who thrives on prospecting, relationship building, and exceeding sales ... Achieve monthly, quarterly, and annual revenue goals Client Relationship Management * Build ...

Shannon Waltchack

Marketing Coordinator

Birmingham, AL · On-site

$39K - $54K/yr

... destinations for local communities. The organization is actively expanding its portfolio with ... Project management abilities to manage multiple campaigns, prioritize tasks, and meet deadlines in ...

New

OWA

Senior Director of Sales & Marketing

Foley, AL

... destination. DUTIES AND RESPONSIBILTIES: * Set the overall sales, marketing, and special events ... Collaborate closely with the OWA Property Manager and executive leadership to support long-term ...

OWA

Senior Director of Sales & Marketing

Foley, AL · On-site

... destination. DUTIES AND RESPONSIBILTIES: * Set the overall sales, marketing, and special events ... Collaborate closely with the OWA Property Manager and executive leadership to support long-term ...

Golden Corral

General Manager

Cullman, AL · On-site

$75K - $85K/yr

This is an exciting opportunity to take the helm of a beloved dining destination, overseeing daily ... Drive sales growth through community engagement, marketing initiatives, and exceptional service

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All JobsDestination Marketing JobsDestination Marketing Manager JobsDestination Marketing Manager Jobs in Alabama

Destination Marketing Manager information

See Alabama salary details

$29.9K

$75.7K

$131.9K

How much do destination marketing manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for destination marketing manager in Alabama is $75,673.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,400.00 and $88,800.00 per year, depending on experience, location, and employer.

What does a destination marketing manager do?

A Destination Marketing Manager is responsible for promoting a specific location, such as a city, region, or country, to attract tourists and business travelers. They develop and implement marketing strategies, coordinate campaigns, and collaborate with local businesses, tourism boards, and government agencies. Their goal is to increase visitor numbers, enhance the destination’s image, and boost economic growth through tourism.

How does a destination marketing manager typically collaborate with local stakeholders to promote a region?

Destination Marketing Managers frequently work alongside local tourism boards, hospitality businesses, government agencies, and community organizations to craft cohesive marketing strategies. Effective collaboration ensures that promotional campaigns accurately reflect the region's unique attractions and align with stakeholder goals. Regular meetings, joint events, and feedback sessions are common, fostering strong relationships and enabling the manager to coordinate resources and messaging for maximum impact. This collaborative approach is essential for building a unified brand and attracting more visitors to the destination.

What are the key skills and qualifications needed to thrive as a destination marketing manager, and why are they important?

To thrive as a Destination Marketing Manager, you need expertise in marketing strategy, tourism trends, and project management, typically supported by a degree in marketing, tourism, or a related field. Familiarity with digital marketing tools, CRM platforms, social media analytics, and sometimes certifications like Certified Destination Management Executive (CDME) are valuable. Excellent communication, creativity, and relationship-building abilities make someone stand out in this position. These skills ensure successful promotion of destinations, effective stakeholder engagement, and measurable growth in tourism and local economic impact.

What is the difference between Destination Marketing Manager vs Tourism Marketing Coordinator?

AspectDestination Marketing ManagerTourism Marketing Coordinator
CredentialsBachelor's degree in marketing, tourism, or related field; experience in destination marketingSimilar educational background; entry-level or mid-level experience in tourism marketing
Work EnvironmentStrategic planning, campaign management, overseeing marketing initiatives for destinationsAssists in marketing campaigns, coordinates events, supports promotional activities
Employer & Industry UsageTravel boards, tourism bureaus, destination marketing organizationsTravel agencies, tourism offices, hospitality companies

The Destination Marketing Manager focuses on developing and executing strategic marketing plans to promote specific destinations, often overseeing teams and budgets. The Tourism Marketing Coordinator supports these efforts through campaign coordination and event assistance. While both roles require similar credentials, the manager role involves higher-level planning and decision-making, whereas the coordinator role is more execution-focused.

How much does a destination marketing manager make?

A destination marketing manager typically earns between $50,000 and $100,000 annually, depending on experience, location, and organization size. Salaries can vary based on skills in marketing, tourism, and project management, as well as certifications and industry knowledge.

Is a destination marketing manager a high paying job?

A destination marketing manager's salary varies based on experience, location, and organization size, but it is generally considered a mid to high-level marketing role with competitive compensation. Professionals in this position often have skills in strategic planning, digital marketing, and data analysis, which can influence earning potential.

What are popular job titles related to Destination Marketing Manager jobs in Alabama?

For Destination Marketing Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Destination Marketing Manager jobs in Alabama look for?

The top searched job categories for Destination Marketing Manager jobs in Alabama are:

What cities in Alabama are hiring for Destination Marketing Manager jobs?

Cities in Alabama with the most Destination Marketing Manager job openings:

Destination Marketing Manager jobs near you
Infographic showing various Destination Marketing Manager job openings in Alabama as of August 2026, with employment types broken down into 84% Full Time, 12% Part Time, and 4% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $75,673 per year, or $36.4 per hour.

Sales Mgr - Event Center

OWA

Foley, AL • On-site

$60 - $90/hr

Other

PTO

Posted 22 days ago

Job description

The ideal candidate is an energetic sales professional with experience in hospitality, attractions, event venues, hotels, convention centers, or destination marketing who thrives on prospecting, relationship building, and exceeding sales goals.

DUTIES AND RESPONSIBILITIES Sales & Business Development
  • Prospect and generate new business through cold calling, networking, referrals, trade shows, and community involvement
  • Develop and maintain a robust pipeline of qualified leads
  • Conduct site tours showcasing the event center, downtown entertainment district, and amusement park amenities
  • Prepare customized proposals, contracts, and pricing packages
  • Negotiate contracts while maintaining profitability and established pricing guidelines
  • Achieve monthly, quarterly, and annual revenue goals
Client Relationship Management
  • Build long‑term relationships with businesses, schools, churches, military organizations, civic groups, nonprofit organizations, alumni associations, family reunion planners, youth organizations, and social clubs
  • Serve as the primary contact throughout the sales process
  • Conduct follow‑up communications to encourage repeat business
  • Solicit client feedback and identify opportunities for improvement
Event Coordination
  • Collaborate with Operations, Food & Beverage, Catering, Entertainment, Marketing, Security, and Park Operations to ensure successful event execution
  • Participate in event planning meetings and communicate client expectations
  • Assist with on‑site event management when necessary
  • Ensure exceptional guest experiences from inquiry through event completion
Marketing & Community Engagement
  • Represent the organization at networking events, chamber functions, trade shows, and community events
  • Partner with the Marketing Department on promotional campaigns targeting the SMERF market
  • Maintain knowledge of industry trends and competitor offerings
Administrative Responsibilities
  • Maintain accurate client records within the CRM system
  • Prepare weekly sales activity reports and monthly forecasting
  • Track sales metrics, conversion rates, and revenue performance
  • Maintain organized contract files and event documentation
QUALIFICATIONS

Bachelor's degree in Business, Hospitality, Marketing, Communications, or related field preferred; equivalent sales experience may be considered

3–5 years of successful sales experience in hospitality, attractions, hotels, event venues, convention centers, destination marketing, or entertainment

Experience selling meetings, events, or group business preferred

Proven record of meeting or exceeding sales goals

Strong consultative selling skills

Excellent presentation and public speaking abilities

Outstanding communication and interpersonal skills

Strong negotiation and closing techniques

Excellent organizational and time management skills

Ability to manage multiple projects simultaneously

Ability to work independently and as part of a team

Ability to stand and walk for extended periods

Ability to lift up to 25 pounds

Occasional evening, weekend, and holiday work required

Ability to travel locally for sales calls and networking events

Preferred Characteristics
  • Self‑motivated and goal‑oriented
  • Relationship‑focused
  • Energetic and enthusiastic
  • Professional and customer‑service driven
  • Comfortable networking within the local community
  • Passionate about creating memorable guest experiences
Compensation
  • Performance‑based commission and incentive opportunities
  • Benefits package
  • Paid time off
Position Goal

Increase Event Center utilization and overall revenue by developing long‑term relationships within the business and SMERF markets while positioning the downtown entertainment district and amusement park as the premier destination for meetings, celebrations, reunions, banquets, educational events, and group gatherings.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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