Demand Generation Representative Jobs in California

Strength in Trust
OneTrust's mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn't slow teams down-it should accelerate what's possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI-Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society.
The Challenge
OneTrust is seeking a talented Product Marketing Manager to support product marketing for the AI Governance solution. As a Product Marketing Manager, you will serve as a key liaison between the product management, marketing, and sales organizations and our customers. You will work cross-functionally and leverage both technical and storytelling skills to drive messaging, create content, and launch products to enable sales teams and help drive product adoption. These efforts will be guided by the go-to-market strategy for AI Governance, which you will help shape and execute in partnership with the Director of Product Marketing and cross-functional stakeholders.
Your Mission
Voice of the Customer

• OneTrust offers a comprehensive AI Governance solution designed to help organizations govern, operationalize, and scale responsible AI across their ecosystem. Your mission is to deeply understand the ICP and buyer personas for AI Governance, including their business challenges, goals, motivators, and market trends.
• Develop an informed point of view on our AI Governance solution and synthesize customer, field, and market feedback to help inform messaging, launches, and product direction.

Messaging & Positioning

• Articulate the product and capability value proposition clearly and convincingly, highlighting what will deliver the most impact and value for your buyer personas. Ensure buy-in from stakeholders across the organization.
• Help communicate AI Governance within OneTrust's broader platform while communicating OneTrust's unique perspective on AI Governance to internal and external audiences.
• Create compelling customer materials, including pitch decks, product datasheets, case studies, battlecards, and training resources.

Go-to-Market Strategy & Execution

• Partner on a GTM strategy for AI Governance product launches and release moments that will improve product adoption and growth, while continuously refining ICP, use-case fit, and market readiness.
• Execute that strategy by driving cross-functional alignment to support successful product launches.
• Work closely with Sales to ensure they are equipped with the latest product knowledge and sales guidance. Enable them to act as trusted advisors to our prospects and customers, ensuring they can clearly articulate how our AI Governance solution addresses customer pain points and adds business value.

Market and Competitive Analysis

• Work with the Competitive team to conduct thorough market research and competitive analysis to inform product and marketing strategies. Regularly update the team on key industry trends, competitor moves, and market opportunities.
• Support analyst relations for AI Governance, including briefing prep, survey inputs, narrative development, follow-up materials, and other solution-level assets that help scale analyst engagement.

Demand Generation Support

• Work closely with the demand generation and content teams to develop and execute demand generation campaigns that drive awareness and lead generation.

Customer Advocacy

• Foster strong relationships with key customers to gather insights, develop case studies, support advisory board efforts, and create advocates in the industry.

Leadership and Influence

• Given the cross-functional nature of the role, must possess strong collaboration skills to foster alignment and orchestrate efforts across diverse teams - product, marketing, sales, customer success, and more.
• Moreover, the role must be capable of influencing without authority, driving clarity and momentum across multiple stakeholders and initiatives.

You Are

• BA/BS degree in marketing, business, or engineering equivalent
• 5+ years of product marketing experience at a SaaS or other high-tech company
• Highly collaborative with a deep sense of ownership and accountability
• Experience with stakeholder management, influencing and managing multiple stakeholders internally
• Demonstrated customer-centric mindset with empathy for users and buyers, translating their needs into effective messaging and go-to-market plans
• Proficient in data-driven decision-making and analytics
• Strong technical competence with a solid understanding of the domain and product design
• Exceptional communication and presentation skills, articulating complex technical concepts to diverse audiences
• Comfort supporting competitive intelligence and analyst relations for a product or solution area
• Comfort using AI tools to accelerate research, content development, and workflow execution, with good judgment around oversight and governance
• Experience marketing AI, governance, risk, compliance, security, or data governance solutions, with a strong understanding of how AI is transforming B2B organizations. Knowledge of or experience with AI Governance solutions is a plus.

For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.
Salary Range
$127,500-$191,250 USD
Where we Work
We are embracing an office-first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person.
Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.
Benefits
As an employee at OneTrust, you will be part of the OneTeam. That means you'll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.
Resources
Check out the following to learn more about OneTrust and its people:

• OneTrust Careers on YouTube
• @LifeatOneTrust on Instagram

Your Data
You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our Privacy OverviewYou can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the Data Subject Request Form.
Recruitment fraud warning: OneTrust is aware of scams involving false offers of employment with our company. The fraudulent jobs, interviews and job offers use fake websites, email addresses, group chat and text messages. Be aware that we never ask candidates for personal information, IDs or bank information during the interview process. We do not interview prospective candidates via instant message or group chat, and do not require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. Please note that any legitimate interview availability requests will come directly from a OneTrust recruiter with an "@onetrust.com" email address. You may also receive legitimate emails from "@us.greenhouse-mail.io". Recruiters will only reach out to candidates who have applied for a role through our ATS (Greenhouse) or prospects via LinkedIn InMail. Job offers will come from a recruiter and may have a "@docusign.net" email address. For more information or if you have been targeted please reach out to askrecruiting@onetrust.com.
Our Commitment to You
When you join OneTrust you are stepping onto a launching pad - the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new category. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career.
OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.