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Demand Generation Representative Jobs in California

Parspec

Demand Generation Manager

San Mateo, CA · On-site

  • Medical

  • PTO

Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new ... The Opportunity Parspec is seeking an experienced Demand Generation Manager to establish and grow ...

FurtherAI Inc

Director of Demand Generation

San Francisco, CA · On-site

$180K - $252K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Represent the demand function in Sales QBRs, board prep, and cross-functional planning sessions. Who You Are * 7-10+ years of experience in demand generation, revenue marketing, or pipeline-focused ...

Verge Inc.

Software Sales Representative

Fremont, CA · On-site

Sales rep selling SaaS software must be comfortable with both using and discussing technology * has ... Experience as part of a larger demand generation team with insight and perspective on how to evolve ...

Verge Inc.

Software Sales Representative

Fremont, CA

Sales rep selling SaaS software must be comfortable with both using and discussing technology * has ... Experience as part of a larger demand generation team with insight and perspective on how to evolve ...

Verge Inc.

Software Sales Representative

Fremont, CA

Sales rep selling SaaS software must be comfortable with both using and discussing technology * has ... Experience as part of a larger demand generation team with insight and perspective on how to evolve ...

Verge Inc.

Software Sales Representative

Fremont, CA · On-site

Sales rep selling SaaS software must be comfortable with both using and discussing technology * has ... Experience as part of a larger demand generation team with insight and perspective on how to evolve ...

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All JobsDemand Generation Representative JobsDemand Generation Representative Jobs in California

Demand Generation Representative information

See California salary details

$24.2K

$43.6K

$76K

How much do demand generation representative jobs pay per year?

As of Aug 19, 2026, the average yearly pay for demand generation representative in California is $43,640.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $42,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation representative?

To thrive as a Demand Generation Representative, you need a strong grasp of lead generation, marketing principles, and sales fundamentals, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms (like Salesforce), marketing automation tools (such as HubSpot or Marketo), and data analytics is typically required. Outstanding communication, resilience, and organizational skills help professionals build relationships with prospects and manage multiple campaigns effectively. These skills and qualities are crucial for driving qualified leads and supporting sales pipeline growth in competitive markets.

How does a demand generation representative typically collaborate with marketing and sales teams to achieve lead generation goals?

Demand Generation Representatives work closely with both marketing and sales teams to execute campaigns, qualify leads, and ensure a seamless handoff of prospects through the sales funnel. They often attend regular strategy meetings, provide feedback on lead quality, and share insights from customer interactions to help refine messaging and targeting. Effective collaboration is key, as representatives rely on marketing for campaign assets and guidance, while also supporting sales by nurturing leads until they are ready for direct engagement. This cross-functional teamwork is essential for meeting pipeline and revenue targets.

What is the difference between Demand Generation Representative vs Sales Development Representative?

AspectDemand Generation RepresentativeSales Development Representative
Primary FocusCreating and nurturing marketing campaigns to generate leadsQualifying inbound/outbound leads and setting appointments
Skills & CredentialsMarketing knowledge, CRM proficiency, content creationSales skills, communication, CRM proficiency
Work EnvironmentMarketing teams, campaign managementSales teams, lead qualification
Industry UsageCommon in B2B tech and SaaS companiesCommon across sales-driven industries

Demand Generation Representatives focus on marketing efforts to attract and nurture leads, while Sales Development Representatives concentrate on qualifying those leads and setting up sales meetings. Both roles are essential in the sales funnel but differ in their core responsibilities and skill sets.

What is a demand generation representative?

A demand generation representative is a marketing professional responsible for creating and nurturing interest in a company's products or services to generate leads and drive revenue. They often use strategies such as content marketing, email campaigns, and social media to engage potential customers and support sales teams. Strong communication skills and familiarity with marketing tools like CRM and marketing automation platforms are typically required.
Demand Generation Representative jobs near you
Infographic showing various Demand Generation Representative job openings in California as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 65% Physical, 1% Hybrid, and 34% Remote job distribution, with an average salary of $43,640 per year, or $21 per hour.

Demand Generation Manager

Parspec

San Mateo, CA • On-site

Full-time

Medical, PTO

Posted 28 days ago

Job description

About Parspec
Parspec is building the AI and digital infrastructure for the construction materials supply chain. Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected. Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects - creating delays, errors, and margin erosion across the supply chain.
Parspec is an AI-native platform that powers how construction products are discovered, bought, and sold. Trusted by more than 300 MEP distributors and rep agencies, Parspec helps project-driven businesses bid faster, win more work, and operate more profitably. By combining product intelligence, AI-powered workflows, and a connected ecosystem, Parspec is laying the foundation for a more intelligent, efficient construction supply chain.
Founded in 2021 and headquartered in San Mateo, California, Parspec has raised $31 million from leading deep-tech and construction-technology investors.
The Opportunity
Parspec is seeking an experienced Demand Generation Manager to establish and grow our demand generation function.
You will be responsible for creating and executing programs that build awareness and generate a qualified pipeline from Construction Distributors and Rep Agents. This includes designing integrated campaigns to reach and convert target audiences into qualified sales opportunities.
You will work closely with the Head of Marketing, Sales, and Content Marketing Manager to turn campaign narratives into lead generation and ABM programs that convert interest into qualified sales opportunities.
This position is ideal for a results-oriented individual who thrives on hands-on campaign execution, experimentation, and scaling demand programs within a fast-paced startup environment.
What Will You Achieve and Key Responsibilities
Campaign Execution
  • Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinars, and organic channels.
  • Oversee and scale paid channels, continuously testing audiences, creative, and offers.
  • Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
  • Collaborate with Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
Enterprise ABM
  • Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
  • Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
  • Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
Lifecycle Marketing & Funnel
  • Build and manage automated email sequences and "always-on" nurture tracks that educate prospects
  • Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
  • Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.
Field Marketing
  • Research and identify high-value regional events, trade shows, and industry conferences aligned to our distributor and rep agency segments.
  • Own the field marketing strategy and annual calendar, including budget allocation and prioritization across events.
  • Design and run pre-event and post-event follow-up sequences to convert event engagement into qualified pipeline.

Why This Matters
Construction is a $15T industry still powered by fragmented, manual processes-and Parspec is transforming it with AI. This role is critical to that transformation: by driving awareness, engagement, and qualified pipeline among distributors and rep agencies, you will directly accelerate adoption of a more intelligent, connected way to buy and sell construction products, helping modernize one of the world's largest industries.
Who You Are
Mandatory Qualifications
  • 4-7+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, data, or enterprise software environments.
  • Proven track record of building and owning pipeline-generating programs from scratch, with the ability to point to specific revenue results.
  • Expert-level "doer" who builds their own campaigns in LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
  • Highly analytical mindset with hands-on experience owning the CRM, building lead routing workflows, developing nurture campaigns, and designing reporting dashboards.
  • Deep understanding of the full buyer journey and how to align ABM and lifecycle nurture programs to specific enterprise personas.
  • Experience owning field marketing end-to-end, from strategic planning through on-the-ground execution and post-event pipeline conversion.
  • Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Self-starter DNA with a bias toward experimentation and the ability to define a roadmap in an ambiguous environment.
Preferred qualifications
  • AI native proficiency: Track record of using AI tools to speed up their work without dropping quality

What We Offer
  • Competitive salary and benefits, including family insurance coverage, free health teleconsultations, and learning/upskilling budgets
  • Equity in the company
  • Flexible hours and a hybrid work setup
  • Unlimited PTO
  • Opportunity to grow with a fast-scaling company transforming a large market
  • Preferred Location: San Mateo, with regular in-office presence
Join Us - Lead the Transformation!
At Parspec, we recognize that traditional job descriptions don't always capture the full range of your unique abilities-and that's perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!
The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters that lead from every seat. We think big, set a standard of excellence and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future at Parspec.
How to Apply
Submit your application and resume highlighting your achievements. Apply now and help drive transformative change in one of the world's oldest and largest industries!

Apply