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Demand Generation Mgr Jobs (NOW HIRING)

Canals

Demand Generation Manager

New York, NY · On-site

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Buxton

Demand Generation Manager

$105K - $155K/yr

Audiense is seeking a data-driven Demand Generation Manager to lead and optimize multi-channel paid acquisition programs that drive pipeline growth, qualified leads, and revenue impact. This role ...

Clients Blackbox, Inc.

Demand Generation Manager

We're going through a massive growth period and looking for a Senior Paid Media Strategist (aka Demand Generation Manager) who owns their accounts end to end. The Opportunity This is not an execution ...

Sage

Demand Generation Manager

New York, NY · On-site

$140K - $160K/yr

About this Role The Demand Generation Manager will own pipeline-driving marketing efforts at Sage. This role is responsible for developing and executing campaigns across channels, improving ...

22Miles

Demand Generation Manager

Peachtree Corners, GA · On-site

$80K - $90K/yr

As Demand Generation Manager, you will be responsible for creating and executing integrated marketing campaigns that drive qualified leads, accelerate pipeline growth, and support revenue targets.

Pave

Demand Generation Manager

San Francisco, CA · On-site

$190/hr

We're looking for a Demand Marketing Manager who can dig into the data, find a gap, and build a ... generation, or performance marketing at a B2B SaaS or technology company * Experience with both ...

CentralReach

Demand Generation Manager

Holmdel, NJ · On-site

$100K - $125K/yr

We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets. This role is responsible for cross-channel campaign management for ...

GroundTruth

Demand Generation Manager

New York, NY · On-site +1

As Demand Generation Manager, you'll own the paid channels and nurture programs that create market interest and translate that into pipeline. This is a high-ownership role. You'll work directly with ...

Curana Health, Inc.

Demand Generation Manager

$100K - $127K/yr

For more information about our company, visit CuranaHealth.com Summary The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing ...

Curana Health, Inc.

For more information about our company, visit CuranaHealth.com Summary The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing ...

Altvia Solutions LLC

Demand Generation Manager

Denver, CO · On-site

$97K - $119K/yr

The Role We are hiring a Demand Generation Manager to own and evolve our demand engine. The foundation is in place. Now we need someone who can scale it. You will own pipeline creation end to end ...

Altvia Solutions LLC

Demand Generation Manager

Denver, CO

$97K - $119K/yr

The Role We are hiring a Demand Generation Manager to own and evolve our demand engine. The foundation is in place. Now we need someone who can scale it. You will own pipeline creation end to end ...

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Demand Generation Mgr information

See salary details

$38.5K

$101.5K

$143K

How much do demand generation mgr jobs pay per year?

As of Jun 11, 2026, the average yearly pay for demand generation mgr in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Demand Generation Managers, and how can they be addressed?

Demand Generation Managers often face challenges such as aligning marketing campaigns with sales goals, ensuring consistent lead quality, and adapting to rapidly changing digital marketing trends. To address these, it's important to maintain close collaboration with sales teams, regularly review lead qualification criteria, and continuously test new channels and messaging. Leveraging data analytics and marketing automation tools can also help streamline processes and improve campaign effectiveness.

What is the difference between Demand Generation Mgr vs Marketing Manager?

AspectDemand Generation MgrMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBranding, market research, strategic planning
Work EnvironmentMarketing teams, digital platforms, sales alignmentBroader marketing departments, cross-functional teams

Demand Generation Managers focus specifically on creating demand and generating leads through targeted campaigns, often working closely with sales teams. Marketing Managers oversee broader marketing strategies, including branding and market positioning. While both roles require marketing expertise, Demand Generation Managers specialize in demand creation tactics, making their roles more campaign and analytics-driven.

What is a Demand Generation Manager?

A Demand Generation Manager is responsible for creating and executing marketing strategies to generate interest in a company's products or services, ultimately driving new leads and revenue. They work closely with sales and marketing teams to develop campaigns, manage lead nurturing processes, and analyze data to optimize performance. Key responsibilities include overseeing email marketing, content creation, digital advertising, and event promotions. The goal is to build a strong sales pipeline by attracting and engaging potential customers.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing strategies, lead generation, data analysis, and typically a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is essential. Strong project management, communication, and creative thinking skills help you effectively design and execute campaigns that resonate with target audiences. These skills are crucial for driving high-quality leads, optimizing marketing ROI, and ensuring alignment between marketing and sales teams.

Demand Generation Manager

Canals

New York, NY • On-site

Full-time

Posted 5 days ago

Job description

About Canals
Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI.
Our customers are the companies responsible for moving the materials that power the real economy; electrical supplies, plumbing products, roofing materials, HVAC equipment, and more. Every day, thousands of people rely on Canals to help process orders, manage purchasing, handle accounts payable, and streamline critical business workflows.
We're a profitable, rapidly growing company with a team of roughly 100 people distributed across North and South America. We care deeply about building great products, hiring exceptional people, and creating an environment where talented individuals can do the best work of their careers.
The Role
As an early member of the Marketing team, you'll lead multi-channel demand generation campaigns to drive both new logo pipeline and cross-sells. We've only just begun to run paid media and email campaigns, so there is plenty of opportunity for growth on existing and new channels.
This role is critical in ensuring Canals stays top-of-mind to our target audience year-round, beyond key in-person moments. The ideal candidate combines tactical execution with creativity and strategic thinking to help us break through to them. If you love testing, iterating and experimenting to drive measurable results, this could be the role for you.
What You'll Do
  • Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs
  • Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives
  • Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience
  • Evaluate and test emerging platforms and additional channels, such as billboards and direct mail
  • Set up nurture programs for every stage of the funnel to create and accelerate pipeline
  • Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up
  • Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale
  • Build and maintain campaign landing pages
  • Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers
  • Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team
  • Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
  • Manage agencies and outside resources to achieve goals
What You'll Bring
  • 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS
  • Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting
  • Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.
  • Analytical, test-and-learn mindset with a bias for action
  • Superb writing and communication skills
  • Self-motivated and proactive - someone who gets things done without hand-holding
  • Proven ability to work collaboratively in a fast-paced, dynamic environment
Why Join Canals
  • We're building software that solves real problems for an industry that keeps the world running. Our customers rely on our platform every day to operate their businesses.
  • We've found strong product-market fit and continue to grow quickly, creating opportunities for people who want to have a meaningful impact on the trajectory of a company.
  • We believe great people build great companies. That's why we invest heavily in hiring, development, and creating an environment where talented individuals can do the best work of their careers.
  • You'll work alongside ambitious, thoughtful teammates who care deeply about what they do, challenge each other directly, and have a lot of fun along the way.
  • We value ownership, transparency, and continuous improvement. Good ideas can come from anywhere, and people are trusted to make things happen.
  • We're remote-first, flexible, and distributed across North and South America, bringing together talented people from a wide range of backgrounds and experiences.
    Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.

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