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Demand Generation Marketing Associate Jobs in Virginia

Registrar Corp

Director, Growth Marketing

Hampton, VA · Remote

$140K - $160K/yr

Own Demand Generation * Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · On-site +1

$140K - $160K/yr

Own Demand Generation * Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media ...

Appian

Partner Account Director - Public Sector

Mclean, VA · On-site

$150 - $300/hr

Drive partner strategy across co‑sell, resale, demand generation, marketing, enablement, and delivery motions. * Build executive alignment between Appian and assigned partners to establish shared ...

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

Marketing Engagement Manager Who We Are At MBO Partners we give people the control to do the work ... Demand Generation & Campaigns * Build and execute targeted demand generation campaigns across ...

USAA

Decision Science Analyst Senior

Chesapeake, VA · On-site +1

$85K - $113K/yr

The Opportunity Member Demand Generation Marketing is fundamental to deepening member relationships with USAA. This role will significantly enhance our analytical expertise in Member Demand ...

USAA

Decision Science Analyst Senior

Chesapeake, VA · On-site +1

$85K - $113K/yr

The Opportunity Member Demand Generation Marketing is fundamental to deepening member relationships with USAA. This role will significantly enhance our analytical expertise in Member Demand ...

Gartner, Inc.

Director, Marketing

Arlington, VA · On-site

Lead global demand generation strategy for Gartner for Technical Professionals (GTP), driving ... That's why we hire associates with the intellectual curiosity, energy and drive to want to make a ...

Gartner

Director, Marketing

Arlington, VA · On-site

Lead global demand generation strategy for Gartner for Technical Professionals (GTP), driving ... That's why we hire associates with the intellectual curiosity, energy and drive to want to make a ...

Gartner

Director, Marketing

Arlington, VA

Lead global demand generation strategy for Gartner for Technical Professionals (GTP), driving ... That's why we hire associates with the intellectual curiosity, energy and drive to want to make a ...

Analyst1

VP of Marketing

Reston, VA

This role requires a visionary leader who can drive demand generation, market positioning, product marketing and operations and optimize conversion processes to generate pipeline and progress from ...

Posted today

UZURV

Director of Marketing

Richmond, VA · On-site

The Director of B2B Marketing owns our enterprise demand generation and customer acquisition strategy and execution. Reporting directly to the VP of Marketing, you will be responsible for how our ...

Uzurv

Director of Marketing

Richmond, VA · On-site

The Director of B2B Marketing owns our enterprise demand generation and customer acquisition strategy and execution. Reporting directly to the VP of Marketing, you will be responsible for how our ...

UZURV

Director of Marketing

Richmond, VA · On-site

Demand Generation & Customer Acquisition * Build and execute demand generation and customer acquisition strategies across digital, lifecycle, account-based, and content marketing. * Develop campaigns ...

Uzurv

Director of Marketing

Richmond, VA · On-site

$135K - $145K/yr

The Director of B2B Marketing owns our enterprise demand generation and customer acquisition strategy and execution. Reporting directly to the VP of Marketing, you will be responsible for how our ...

MasterCard

B2B Field Marketing Manager

Arlington, VA · Remote

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Manager to help drive North America demand generation, field engagement, and regional campaign execution. This role will ...

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Showing results 21-40

All JobsDemand Generation Marketing Associate JobsDemand Generation Marketing Associate Jobs in Virginia

Demand Generation Marketing Associate information

See Virginia salary details

$26.3K

$50.3K

$72.4K

How much do demand generation marketing associate jobs pay per year?

As of Aug 12, 2026, the average yearly pay for demand generation marketing associate in Virginia is $50,271.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,600.00 and $57,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation marketing associate?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand generation marketing associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

What are some common challenges a demand generation marketing associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

What are the most commonly searched types of Demand Generation Marketing jobs in Virginia? The most popular types of Demand Generation Marketing jobs in Virginia are:
What are popular job titles related to Demand Generation Marketing Associate jobs in Virginia? For Demand Generation Marketing Associate jobs in Virginia, the most frequently searched job titles are:
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What cities in Virginia are hiring for Demand Generation Marketing Associate jobs? Cities in Virginia with the most Demand Generation Marketing Associate job openings:
Demand Generation Marketing Associate jobs near you

Federal Marketing Director (B2G technology)

Merritt Group

Mclean, VA • On-site

Full-time

Re-posted 17 days ago

Job description

Are you a savvy federal technology marketer who understands the critical missions of our government and the community of B2G technology vendors and systems integrators who support them? Are you looking for your next career opportunity to work as part of a high-performance team serving some of the largest brands in B2G tech? Do you have the experience to plan, execute, and manage impactful, measurable marketing campaigns that reach federal decision-makers and B2G tech buyers? Do you want to join an agency where diversity, work ethic, and community outreach are embraced and celebrated as core tenets of company culture?
If you answered yes to these questions, you could be the next Marketing Director Merritt Group is looking for!
OVERVIEW
The Marketing Director at Merritt Group is a strong supervisor and leader in the company, is responsible for overseeing our strategic government technology vendor and contractor accounts, and can provide deep domain expertise on accounts and to internal members based on strategic needs. For this particular role, we're seeking a Director with experience in Federal IT marketing to lead strategic marketing programs and campaigns for our B2G technology clients who seek to reach agency buyers and grow their business. The Marketing Director will drive integrated marketing communications and capture programs that span government-specific messaging, strategy, demand generation, marketing/sales collateral creation, brand/campaign development, content marketing, and web and digital initiatives.
The Marketing Director will manage key client marketing initiatives, interfacing with our clients as well as Merritt Group's Practice Groups, other Marketing Services team members, and the government community of associations and influencers to implement programs and campaigns. They will also coordinate with outside vendors - developers, video production teams, data partners, and more. They are an agency resource, are involved in operations for the company, are involved in the agency's new business efforts, and are expected to make suggestions where appropriate to ensure agency processes run smoothly and efficiently.
And, like all Merritt Groupers, they have an insatiable curiosity and interest in technology and business, marketing, digital, content, advertising/paid, Web, social media, and more.
KEY FUNCTIONS
  • Client Relations: Ensure the highest level of client service for core accounts. Serve as a higher-level strategic asset for clients. Identify and respond to current and future client needs with the input of others on the team, proactively monitor marketing and client's industry trends to demonstrate knowledge of the market, and manage progress and the high quality of account work/projects.
  • Strategy/Messaging: Take the lead and/or oversee and review the development of all strategic campaign recommendations across multiple clients that demonstrate proficient knowledge of market dynamics, modern marketing best practices, message development, marketing distribution channels and promotional vehicles, and campaign measurement. Adeptly manage the execution of these campaigns, working with internal client resources, agency resources, and external media and marketing partners. Create company, product, industry, and campaign-level messaging and positioning. Create company, product, industry, and campaign-level messaging and positioning. Other common tasks include performing high-level market research and analysis and reporting findings to our client's executive management to demonstrate the progress of marketing efforts.
  • Industry Expertise: Have deep industry expertise in Federal IT marketing, as well as knowledge of 1-2 of our other core practice areas such as Cybersecurity and AI. Apply that to messaging, campaign strategy, client consulting, and internal team development.
  • Account Oversight: Oversee strategic accounts for the agency and ensure the success of the marketing managers/senior marketing managers as they manage the scope of all current and future projects.
  • Business Development/Account Growth: Drive opportunities to strategically grow our relationships and revenue with existing accounts, particularly large, strategic accounts. Actively support the VP and Partner team in pursuing and securing new business, including brainstorming solutions, proposal development, and presentation.
  • Marketing Campaign Planning, Execution, and Oversight: Create, manage, and/or oversee marketing programs and campaigns on behalf of clients, ranging from content, digital, advertising/paid, social, web, and more. Ensure they align with the client's broader demand generation/sales goals. Create first drafts of client documents, plans, or strategic slide decks.
  • Marketing Research: Have an in-depth understanding of marketing methodologies, including online content strategy and development, omnichannel and social media production and management, email, database and content management, and analytics. Identify and educate the agency on best practices across various marketing channels.
  • Staff Management: Manage direct reports day-to-day and across their long-term career growth at the agency. Seek out training opportunities to help them continue to grow their skills and capabilities as well-rounded marketers. Ensure that all staff, whether direct reports or on-account teams deliver optimal client results and are engaged in internal agency initiatives regularly.
  • Agency Operations: Volunteer for projects as time warrants; research and bring new ideas to the team's attention; develop an understanding of all social media platforms and relevant media outlets; and complete and submit accurate timesheets and monthly reports on time. Assist with and support business development efforts when needed.

KEY SOFT SKILLS
  • Client-Focused: Take the time to learn each client's business and competitive landscape. Participate in client meetings. Is execution-oriented and meets or exceeds all deadlines.
  • Action-Oriented: Learn how to not only identify problems but also work proactively to find solutions.
  • Team Player: Provide support for every aspect of designated accounts and work closely with teammates to deliver exceptional results. Work well in a collaborative team environment.
  • Communicate with Candor: Open to new ideas and change, and committed to being direct in all communication with colleagues and teammates. Receive feedback positively and implement it immediately.

REQUIREMENTS
  • Bachelor's degree
  • 8+ years of working experience
  • Proficiency with Mac platform
  • Proficiency with Adobe Creative Suite, Monday, Slack, and Microsoft Office

PREFERRED EXPERIENCE & EDUCATION
  • Understanding of Federal IT market/trends
  • Prior marketing agency experience and/or internship
  • Degree in marketing, communications, or related field

Apply