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Demand Generation Manager Jobs in Texas (NOW HIRING)

Kestra Holdings

Lead Generation Manager

Austin, TX · On-site

What You Bring: * 4-8+ years of experience in lead generation, demand generation, or growth ... Excellent stakeholder management and executive-level communication skills. * Experience with ...

DomainTools

Director of Demand Generation

Austin, TX · On-site

$231K - $241K/yr

What we're building now is the demand generation engine to match that momentum: one that creates ... You'll manage the full demand gen budget across paid programs, website, tools, and event attendance ...

Outpost

Head of Demand Generation

Austin, TX · On-site

HEAD OF DEMAND GENERATION Hey, I'm Ari Bixhorn, and I lead marketing at Outpost. I'm looking for a ... You'll manage the paid demand gen budget, measure channel performance, cut what underperforms, and ...

Outpost

Head of Demand Generation

Austin, TX · On-site

$140 - $190/hr

HEAD OF DEMAND GENERATION Hey, I'm Ari Bixhorn, and I lead marketing at Outpost. I'm looking for a ... You'll manage the paid demand gen budget, measure channel performance, cut what underperforms, and ...

Catapult Solutions Group

Demand Gen BA

Irving, TX · On-site

$25/hr

... managing multiple concurrent workstreams * Self-starter mentality with a solutions-first mindset Nice-to-Haves * Prior experience supporting Revenue Operations, Marketing Ops, or Demand Generation ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Texas

Demand Generation Manager information

See Texas salary details

$35.9K

$94.5K

$133.2K

How much do demand generation manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for demand generation manager in Texas is $94,529.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,100.00 and $111,800.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Texas? The most popular types of Demand Generation jobs in Texas are:
What job categories do people searching Demand Generation Manager jobs in Texas look for? The top searched job categories for Demand Generation Manager jobs in Texas are:
What cities in Texas are hiring for Demand Generation Manager jobs? Cities in Texas with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Texas as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $94,529 per year, or $45.4 per hour.

Sr. Demand Generation Marketing Manager - SaaS

ShipperHQ

Austin, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Sr. Demand Generation Marketing Manager - SaaS

ShipperHQ is looking for an experienced B2B SaaS marketer to lead our demand generation efforts and drive qualified pipeline growth. If you're a data-driven marketer who enjoys building, optimizing, and scaling campaigns in a fast-paced environment, we'd love to hear from you.

About Us:

ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 years of experience helping merchants deliver better shipping and checkout experiences. Founded in 2009, we power shipping logic and checkout optimization for 6,000+ brands, from DTC disruptors to enterprise retailers, in 150+ countries. Based in Austin with a global team, we’re a fast-moving, product-led company shaping the future of e-commerce logistics. 

Position Overview

As the Sr. Demand Generation Marketing Manager, you'll own our marketing growth budget, define the optimal marketing mix, and execute data-driven B2B demand generation programs that maximize qualified leads and pipeline growth. Working alongside a fast-paced team of marketers, you'll use analytics to optimize performance across digital, email, event, and partner channels, invest where you'll see the greatest return, and help shape how ShipperHQ grows.

Responsibilities

  • Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support ShipperHQ’s revenue goals
  • Develop the overall demand generation strategy to fill the sales funnel most cost-effectively
  • Manage marketing ad budget and prioritize spending to maximize qualified leads
  • Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads (hands-on experience required!), partner marketing, and new marketing channels
  • Create automated programs to nurture existing web traffic
  • Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
  • Maximize website conversion rate through A/B testing of changes to website structure, design, and content
  • Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities

Qualifications

  • 5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
  • Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events
  • Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools)
  • Understand how to leverage AI agents and AI skills to optimize demand gen programs
  • Analytical, data-driven mindset with experience measuring campaign performance and optimizing results
  • Comfortable working in a fast-paced, high-growth environment 
  • Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
  • Ability to collaborate effectively across teams and build strong working relationships.
  • Excellent interpersonal, communication, and time management skills with the ability to meet deadlines under pressure.

Why ShipperHQ?

This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies, thanks to our collaborative learning culture that fosters continuous growth and innovation.

Benefits and Perks:

  • Collaborate with a motivated team, directly tying your results to organizational success
  • 22 days of PTO plus public holidays
  • 401k Match
  • Medical, Dental, and Vision Insurance
  • Maternity and Paternity Leave
  • This is a hybrid, full-time position working out of our Austin, TX office in the Arboretum Area
  • Compensation is based on experience

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