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Demand Generation Manager Jobs in Ontario (NOW HIRING)

Perpetua

Director, Demand Generation

Toronto, ON · On-site

$130 - $150/hr

Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget ... Lead and coach demand generation team members within a cross‑functional Center of Excellence ...

Omnicom

Director, Demand Generation

Toronto, ON · Hybrid

... manage budget allocation based on performance and pipeline contribution Partner with Sales ... demand generation and event ROI tracking Lead and coach demand generation team members within a ...

Wing Assistant

Demand Generation Marketer

Toronto, ON · On-site

We're hiring a Demand Generation Marketer to own our presence at industry events, tradeshows, and ... Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth ...

Assemble

Content & Product Marketing Manager

Toronto, ON · On-site

CA$90K - CA$120K/yr

You'll partner closely with Demand Generation, Sales, Membership, Enablement, Design, Video, and ... Partner with the Demand Generation Manager to develop campaign messaging and create content across ...

Unilever

Senior Manager, Dove Demand Generation

Toronto, ON · On-site

CA$113K - CA$170K/yr

Job Summary As the Senior Brand Manager for Dove Skin Cleansing, you will report to the Skin Cleansing category lead and steer the growth of the#1 Personal Care manufacturer in Canada. You will own ...

Mycroft

The ideal candidate must possess 3+ years of experience in demand generation and robust skills in areas like data analysis, digital marketing, and project management. This role offers a hybrid ...

New

Marriott

Marketing Manager

Mississauga, ON · On-site

JOB SUMMARY The Area Marketing Manager, Canada, is part of the Above Property Continent Marketing ... Coordinates Canada promotions, including loyalty, demand generation offers and partnerships, and ...

Convoso

CA$250K - CA$300K/yr

Experience managing large-scale budgets and a history of achieving 1x to 4x increases in ROI ... Build and scale a predictable demand generation engine aligned with Convoso's revenue goals.

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Demand Generation Manager information

See Ontario salary details

$43.5K

$93.6K

$131.5K

How much do demand generation manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for demand generation manager in Ontario is $93,602.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $112,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Ontario?

The most popular types of Demand Generation jobs in Ontario are:

What job categories do people searching Demand Generation Manager jobs in Ontario look for?

The top searched job categories for Demand Generation Manager jobs in Ontario are:

What cities in Ontario are hiring for Demand Generation Manager jobs?

Cities in Ontario with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Ontario as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $93,602 per year, or $45 per hour.

Marketing Manager, Demand Generation

Norton Rose Fulbright

Toronto, ON • Hybrid

CA$111K - CA$137K/yr

Full-time

Re-posted 20 days ago

Job description

4 days per week in office - this position can be filled in our Montreal or Toronto offices

This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives.

The role calls for experience in marketing and communications, particularly in leading multi-channel campaigns especially in leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth.

The successful candidate will help translate business goals and market opportunities into measurable marketing programs that enhance client engagement, strengthen market position, and drive growth.

This role will primarily support the firm's energy, infrastructure and resources and corporate (financial services) practices.

You will be focusing on:

Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.

Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.

Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insightdriven recommendations.

Partner with relationship partners on priority clients and target accounts, developing tailored programs that support crossselling, upselling, and client expansion.

Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.

Support national, sector and practice chairs in executing their strategic plans

Assist with the preparation of directories, rankings, awards submissions, and matter collections.

Track and evaluate the competitive landscape to ensure our offerings remain strong.

Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes

Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives

Project manage timelines to meet specified deadlines


What you bring to the role:

Relevant degree in business, marketing, communications, or related field

A minimum of 8+ years of experience in B2B marketing in the professional services industry

A passion for demand marketing and willingness to get hands-on building solutions

Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification

Experience framing and collaboratively solving complex problems through creative problem-solving

Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills

Active listener to hear and understand multiple projects simultaneously in a fast-paced, rapidly changing environment

Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain

Strong project management skills

Bilingual in English and French is a plus

Why join our team:

  • Hybrid work environment
  • Retirement savings plan with employer contribution
  • Benefit premiums paid by the firm
  • Telemedicine services
  • Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!
  • Training and development programs based on your interests and needs

The salary bands provided reflect the typical range for this role in the region indicated. We recognize that each candidate brings a unique set of experiences and skills, and final compensation will be thoughtfully determined based on individual qualifications and current market factors. Please note that salary will be discussed and negotiated during interview.

Toronto: $111,600 - $137,800

Ready to join a proactive and modern firm that provides an exceptional career experience in an inclusive and collaborative environment? Come join us!

As part of a global legal practice, Norton Rose Fulbright Canada embrace a culture of excellence and client service, but always with a focus on flexibility, respect, diversity and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.

To find out more about how we integrate diversity, equity and inclusion in everything we do please click Diversity, equity and inclusion | Canada | Global law firm | Norton Rose Fulbright.

If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application. We will contact you to further discuss your need.

Please note that applicants who receive an employment offer may be required during their employment with Norton Rose Fulbright to provide proof of vaccinations recommended from time to time by government or public health authorities. Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to protected grounds. For applicants who require an accommodation, please contact us to discuss further.

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Please note that this job posting is being advertised to fill an existing vacancy.

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