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Dealer Rep Jobs in Wisconsin (NOW HIRING)

Bergstrom Auto

Dealer Trade Driver

Oshkosh, WI · On-site

$12/hr

With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional ...

Bergstrom Automotive

Dealer Trade Driver

Appleton, WI · On-site

$12/hr

With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional ...

Bergstrom Automotive

Dealer Trade Driver

Oshkosh, WI · On-site

$12/hr

With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional ...

Bergstrom Automotive

Dealer Trade Driver

Oshkosh, WI · On-site

$12/hr

With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional ...

Bergstrom Automotive

Dealer Trade Driver

Oshkosh, WI · On-site

$12/hr

With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional ...

Bergstrom Automotive

Dealer Trade Driver

Neenah, WI · On-site

$12/hr

With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional ...

Lithia Motors, Inc.

Sales Representative

Madison, WI · On-site

Dealership: L0556 Wilde East Towne Honda Automotive Sales Representative Wilde East Towne Honda At Wilde East Towne Honda , we are looking for driven, outgoing, and customer-focused individuals to ...

Lithia Motors, Inc.

Sales Representative

Madison, WI · On-site

Dealership: L0556 Wilde East Towne Honda Automotive Sales Representative Wilde East Towne Honda At Wilde East Towne Honda , we are looking for driven, outgoing, and customer-focused individuals to ...

Lithia Motors, Inc.

Sales Representative

Madison, WI · On-site

Dealership: L0556 Wilde East Towne Honda Automotive Sales Representative Wilde East Towne Honda At Wilde East Towne Honda , we are looking for driven, outgoing, and customer-focused individuals to ...

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All JobsDealer Rep JobsDealer Rep Jobs in Wisconsin

Dealer Rep information

See Wisconsin salary details

$24.7K

$44.6K

$77.7K

How much do dealer rep jobs pay per year?

As of Aug 8, 2026, the average yearly pay for dealer rep in Wisconsin is $44,632.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,800.00 and $43,400.00 per year, depending on experience, location, and employer.

What is a dealer representative?

A dealer representative is a professional who acts as a liaison between a vehicle or equipment dealer and customers, promoting products and services. They often handle sales, customer inquiries, and product demonstrations, requiring good communication skills and knowledge of the products they represent.

How to become a dealer representative at a dealership?

To become a dealer representative, candidates typically need sales experience, strong communication skills, and knowledge of the products or services offered. Some positions require a valid driver's license and may involve obtaining industry-specific certifications or licenses. Building relationships with dealership staff and understanding sales processes are also important for success in this role.

What is the difference between Dealer Rep vs Sales Associate?

AspectDealer RepSales Associate
Required CredentialsHigh school diploma, sometimes industry-specific certificationsHigh school diploma or equivalent, sales training often provided
Work EnvironmentDealerships, automotive or equipment sales settingsRetail stores, showrooms, or dealership floors
Employer & Industry UsageAutomotive, machinery, or equipment dealershipsRetail, automotive, or consumer goods industries
Common Search & ComparisonDealer Rep vs Sales Associate

Dealer Reps and Sales Associates often work in dealership environments and require similar sales skills. Dealer Reps typically focus on specific product lines or brands, often with industry-specific certifications, while Sales Associates may work across various retail sectors with more general sales training. Both roles aim to connect customers with products, but Dealer Reps usually have more specialized product knowledge and industry experience.

What are the key skills and qualifications needed to thrive as a dealer rep?

To thrive as a Dealer Representative, you need strong sales acumen, product knowledge, and a background in business or marketing, often supported by relevant experience or a bachelor's degree. Familiarity with CRM software, inventory management systems, and basic financial tools is typically required. Excellent interpersonal skills, negotiation abilities, and customer service orientation set top performers apart in this role. These skills are crucial for building lasting client relationships, meeting sales targets, and supporting the growth of dealership operations.

How does a dealer rep typically collaborate with dealership staff and external partners to achieve sales targets?

Dealer Reps work closely with dealership sales teams, management, and external partners such as manufacturers or distributors to meet sales objectives. They regularly provide product training, share promotional materials, and support dealers in developing sales strategies. Effective communication and building strong relationships are key, as Dealer Reps often act as the main point of contact between the dealership and the supplier. This collaboration ensures alignment on goals, streamlines the sales process, and helps resolve any issues that may arise.

What does a dealer rep do?

A Dealer Rep, short for Dealer Representative, acts as the main point of contact between a company (often in the automotive, gaming, or retail industries) and its network of dealers or retail partners. Their responsibilities typically include promoting products, providing training and support, resolving issues, and ensuring dealers meet sales targets. Dealer Reps often travel to visit dealer locations, help with merchandising, and relay feedback from the field to their company. This role requires strong communication and relationship-building skills, as Dealer Reps play a key part in driving sales and maintaining positive business relationships.
What are popular job titles related to Dealer Rep jobs in Wisconsin? For Dealer Rep jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Dealer Rep jobs in Wisconsin look for? The top searched job categories for Dealer Rep jobs in Wisconsin are:
Dealer Rep jobs near you
Infographic showing various Dealer Rep job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 17% Part Time, and 6% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $44,632 per year, or $21.5 per hour.

Sales Representative - Dealer Acquisition

Generac Power Systems, Inc.

Waukesha, WI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Sales Representative - Dealer Acquisition builds and manages a pipeline of prospective dealers and installers through proactive outbound outreach to domestic and international businesses. This role also handles inbound inquiries from businesses interested in partnering with Generac, tracks account activity in CRMi-PowerLink, and supports the dealer onboarding process in collaboration with the Dealer Acquisition and Inside Sales teams.
Job Duties:
  • Fields inbound phone calls from the Dealer Acquisition queue from business interested in partnering with Generac for sales, maintenance and/or service.
  • Performs outbound cold calls to domestic and International businesses with the goal of selling those business owners on the idea of partnering with Generac Power Systems for the sale and maintenance of Generac products.
  • Discuss and review contract paperwork with business owners.
  • Develops and compiles lists of prospective customers for use as sales leads based on information from ad inquiries, trade shows, direct mail responses, card deck leads, aged leads, bingos, dealer resellers, business directories, internet websites, and other sources.
  • Builds own pipeline of potential dealers through prospecting for new clients and reactivating dormant accounts.
  • Maintains and tracks account progress in CRMi- PowerLink.
  • Meets daily call volume expectations, ensuring meeting new dealer, revenue and daily call volume goals.
  • Meets customer support goals in terms of quality and service.
  • Supports the new dealer process between Dealer Acquisition and Inside Sales Departments.

MINIMUM QUALIFICATIONS:
  • High School Diploma or GED equivalent required

  • Minimum 1 years of sales experience

PREFERRED QUALIFICATIONS:
  • Associate's Degree or equivalent experience

  • Previous experience using SAP or equivalent ERP

  • Cold-calling sales experience

Benefits:
  • We are an inclusive company that celebrates differences and keeps equity and respect at the forefront.
  • Competitive Benefits: Health, Dental, Vision, & 401k
  • 401 (k) retirement savings plans with company match
  • Medical support programs: Maternity, Diabetes, Treatment Decision Support and more
  • Work-life benefits: PTO and Holidays

Office Environment:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

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