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Database Marketing Jobs in Nevada (NOW HIRING)

Query the marketing database to support reporting and ad-hoc analysis. * Use Claude and Microsoft Copilot to automate recurring tasks and support analysis and reporting. * Assist department with ...

Help organize marketing assets, maintain content calendars, and update marketing databases or website content as needed. * Assist with planning and coordinating events, promotional activities, and ...

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Database Marketing information

See Nevada salary details

$43.3K

$83.6K

$99.3K

How much do database marketing jobs pay per year?

As of Sep 8, 2026, the average yearly pay for database marketing in Nevada is $83,596.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,400.00 and $91,600.00 per year, depending on experience, location, and employer.

What is database marketing?

Database marketing is a form of direct marketing that uses databases of customers and potential customers to create personalized communications in order to promote products or services. It involves collecting, analyzing, and managing customer data to segment audiences and tailor marketing campaigns for higher engagement and conversion rates. By leveraging data-driven insights, businesses can improve targeting, measure results more effectively, and build stronger customer relationships.

What are the key skills and qualifications needed to thrive as a database marketing professional?

To thrive as a Database Marketing professional, you need strong analytical skills, proficiency in data management, and a background in marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with CRM systems, SQL databases, marketing automation tools, and data visualization platforms is typically required. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These abilities enable targeted marketing strategies, data-driven decision-making, and measurable campaign success.

What are some common challenges faced in a database marketing role, and how can they be addressed?

One common challenge in Database Marketing is maintaining data accuracy and quality, as outdated or incorrect information can lead to ineffective campaigns and wasted resources. Another challenge is integrating data from multiple sources to create a unified customer view, which requires collaboration with IT and analytics teams. To address these issues, it's essential to implement regular data hygiene practices, work closely with cross-functional teams, and leverage advanced marketing automation tools. By staying proactive, database marketers can ensure their campaigns are targeted, relevant, and successful.

What is the difference between Database Marketing vs Data Analyst?

AspectDatabase MarketingData Analyst
Primary FocusUsing customer data to develop targeted marketing campaignsAnalyzing data to identify trends and support decision-making
Skills & CertificationsDatabase management, marketing analytics, CRM toolsStatistical analysis, data visualization, SQL, Excel
Work EnvironmentMarketing departments, CRM systems, campaign platformsData teams, business intelligence tools, spreadsheets
Industry UsageMarketing, advertising, retailFinance, healthcare, consulting

While both roles involve working with data, Database Marketing focuses on leveraging customer databases to create targeted marketing strategies, whereas Data Analysts interpret data to inform broader business decisions. Understanding these differences helps professionals choose the right career path or role based on their skills and interests.

What are database marketing jobs?

Database marketing jobs involve managing and analyzing customer data to develop targeted marketing campaigns. Roles often require skills in data analysis, database management, and marketing tools like CRM software, with responsibilities including segmentation, customer profiling, and campaign execution.

What does a database marketing do?

A database marketing professional manages and analyzes customer data to develop targeted marketing campaigns. They use tools like customer relationship management (CRM) systems and data analysis software to identify trends, segment audiences, and improve marketing effectiveness.

What are the most commonly searched types of Database Marketing jobs in Nevada?

The most popular types of Database Marketing jobs in Nevada are:

What are popular job titles related to Database Marketing jobs in Nevada?

For Database Marketing jobs in Nevada, the most frequently searched job titles are:

What cities in Nevada are hiring for Database Marketing jobs?

Cities in Nevada with the most Database Marketing job openings:

Infographic showing various Database Marketing job openings in Nevada as of August 2026, with employment types broken down into 1% Internship, 92% Full Time, 6% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $83,596 per year, or $40.2 per hour.

Executive Director of Marketing

Meruelo Group

Reno, NV • On-site

Full-time

Re-posted 11 days ago


Job description

ESSENTIAL DUTIES AND RESPONSIBILITIES
Primary duties and responsibilities include, but are not limited to, the following:
Provide and execute strategic marketing and actions to create and maintain our brand presence in the market.
Provide functional leadership as well as strategic support for marketing team, executive leadership, internal guests and vendors, including agencies.
Lead a team of professionals with functional expertise including but not limited to advertising, digital marketing, public relations, special events, player development rewards club, database marketing and property programming.
Maintain development of technology to provide a better guest experience.
Frequent communication with the operations team including F&B, retail, nightlife, HR, IT, other marketing areas and vendors.
Drive revenue for the property in conjunction with other marketing areas.
Create and monitor operating budget, financial management and acts on budget variance.
Represent the property on any public event as directed by Management.
Devise or modify procedures to solve process problems that will result in more efficient productivity and higher caliber product.
Assess business objectives from operations teams and proposing marketing solutions to help achieve them.
Any other duties as assigned within the scope of this position.

KNOWLEDGE/SKILLS/ABILITIES
Function in depth knowledge and understanding of marketing strategies.
Proven expertise in the budgeting process, P&L and financial management of budgets.
Excellent communication skills, guest service and team-oriented self-starter, and professional maturity
Team orientation, basic influence and conflict management skills, and effective consulting and strategic skills
Strong organization, analytical, and problem-solving skills and exhibit composure and professionalism while under pressure
Ability to manage multiple projects in a fast-paced environment while meeting constant deadlines and maintaining strong attention to details
Excellent communication skills both written and oral. Must possess interpersonal skills to deal effectively with business contacts and team members at all levels of the company.
Possess a strong attention to detail and engaging presentation skills. Has the ability to effectively present information and respond to questions from groups of managers, staff, clients, and the public.
Excellent time management, problem solving and organizational skills are a must.
Must be proficient in Microsoft Office Products: Excel, Word, Power Point, Publisher, and Outlook.
Ability of complex reading, writing, math, and task completion skills is required.
Must have the following skills: clerical, compiling, coordination, analyzing, supervising, instructing, precision working, following instructions, influencing others, memorization, problem solving, independent judgment, and decision making.
Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.
Must be a minimum of 21 years of age.

EDUCATION and/or EXPERIENCE
Minimum 10 years' Marketing leadership progressive experience or any combination of education, training, or experience that provides the required knowledge, skills, and abilities.


CERTIFICATES AND LICENSES
Must be able to maintain appropriate Gaming License & Alcohol Awareness card.

PHYSICAL DEMANDS
While performing the duties of this job, the team member is constantly sitting, standing, walking, reaching overhead, bending over, occasionally crouching, kneeling, crawling, climbing, and balancing during the duration of their shift.
Must be able to push/pull and/or lift/carry 50lbs or less frequently and 25lbs or less occasionally.
The team member will constantly have repetitive use of their dominant hand, and frequent use of their non-dominant hand. Frequent light and firm/strong grasping motions will be required. Finger dexterity of both hands will be constantly required.
Constant use of vision abilities is required including distance, depth perception, field of vision, and color vision.
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT
Work performed indoors and outdoors, alone and frequently with and around others. Team Member will perform work face-to-face including verbal contact with others on extended shifts around computer equipment.
The noise level in the work environment is usually moderate but can be quiet or loud at times.
Team member may be exposed to confined areas, vibrations, moving objects, and secondhand smoke.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employment Type: Full time