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Database Marketing Manager Jobs in Timonium, MD (NOW HIRING)

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Database Marketing Manager information

See Timonium, MD salary details

$40.8K

$78.9K

$93.7K

How much do database marketing manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for database marketing manager in Timonium, MD is $78,881.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $86,500.00 per year, depending on experience, location, and employer.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects experience, industry, and location. The role often requires skills in data analysis, marketing strategies, and familiarity with tools like CRM software, which can influence compensation levels.

What does a database marketing manager do?

A database marketing manager oversees the development and execution of marketing strategies that utilize customer data to target and personalize campaigns. They analyze data, manage customer databases, and use tools like CRM software to improve marketing effectiveness and customer engagement. Strong analytical skills and knowledge of data management are essential for this role.

What is database management in marketing?

Database management in marketing involves organizing, storing, and maintaining customer data to support targeted marketing campaigns and improve customer engagement. A Database Marketing Manager uses tools like CRM systems and data analysis skills to ensure data accuracy, segmentation, and compliance with privacy regulations.

What cities near Timonium, MD are hiring for Database Marketing Manager jobs?

Cities near Timonium, MD with the most Database Marketing Manager job openings:

Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in Timonium, MD as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $78,881 per year, or $37.9 per hour.

Strategic Marketing Associate

Erickson Senior Living

Baltimore, MD • On-site

$60K - $68K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

Job description

Location:

Erickson Senior Living

As a Strategic Marketing Associate at Erickson Senior Living, you’ll play an important role in supporting the implementation of best-in-class strategic marketing plans and solutions designed to inspire our customers and stand out from the competition.  You’ll actively participate in the robust strategic planning process for each marketing plan as well as organize and maintain the strategy communication. This role is key in maintaining the relationship between stakeholders on the Sales, Marketing and Communications, and community leadership teams. 

This role requires working onsite in our Catonsville, MD location 3-4 days per week.

What we offer  

  • Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options

  • PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law

  • 401k for all employees 18 and over with a company match up to 3%

  • Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age

  • A "career for life" approach to professional and personal development for our greatest asset - our team members

  • Free parking at all of our communities and corporate offices

  • A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values

Compensation: $60,000 – $68,000 per year,  plus eligibility for annual bonus.

Competitive benefits packages including medical, dental, vision, and PTO in accordance with applicable state law.

How you will make an impact

  • Partner with the Strategic Marketing Manager and team in developing and implementing strategic marketing plans and maintain a calendar of tactics to effectively execute each marketing plan

  • Participate in weekly status meetings with key stakeholders to review performance of current marketing plans, discuss business needs and adjust plans accordingly

  • Create, maintain, document and execute all aspects of the integrated strategic marketing plan including television, print, events, direct mail, collateral and digital tactics

  • Monitor performance of tactics and provide relevant solutions to achieve established business goals

  • Manage the creation and execution of enterprise marketing campaigns, including developing and maintaining spreadsheets and other documentation.

  • Provide reports and communications related to tactical budgets and use budget tracking tools

  • Create project requests in the job management platform, manage the call attribution program and create marketing campaign codes

What you will need

  • Two or more years relevant experience

  • Proven knowledge of marketing and sales strategies

  • Comfortable with computer skills such as Outlook, Excel, PowerPoint, and cloud-based database and reporting systems

Headquartered in Baltimore, Maryland, Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care with a growing, national network of communities. We help people live better lives by fulfilling our promises of a vibrant lifestyle, financial stability, and focused health and well-being services for those who live and work with us. As part of our team, you'll enjoy flexibility and work-life balance to meet your personal and professional goals, and we are committed to providing you with opportunities to learn and grow.

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.

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