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Database Marketing Manager Jobs in Rancho Mirage, CA

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Database Marketing Manager information

See Rancho Mirage, CA salary details

$44.1K

$85.2K

$101.2K

How much do database marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for database marketing manager in Rancho Mirage, CA is $85,187.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,900.00 and $93,400.00 per year, depending on experience, location, and employer.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects experience, industry, and location. The role often requires skills in data analysis, marketing strategies, and familiarity with tools like CRM software, which can influence compensation levels.

What does a database marketing manager do?

A database marketing manager oversees the development and execution of marketing strategies that utilize customer data to target and personalize campaigns. They analyze data, manage customer databases, and use tools like CRM software to improve marketing effectiveness and customer engagement. Strong analytical skills and knowledge of data management are essential for this role.

What is database management in marketing?

Database management in marketing involves organizing, storing, and maintaining customer data to support targeted marketing campaigns and improve customer engagement. A Database Marketing Manager uses tools like CRM systems and data analysis skills to ensure data accuracy, segmentation, and compliance with privacy regulations.

What job categories do people searching Database Marketing Manager jobs in Rancho Mirage, CA look for?

The top searched job categories for Database Marketing Manager jobs in Rancho Mirage, CA are:

What cities near Rancho Mirage, CA are hiring for Database Marketing Manager jobs?

Cities near Rancho Mirage, CA with the most Database Marketing Manager job openings:

Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in Rancho Mirage, CA as of August 2026, with employment types broken down into 82% Full Time, 16% Part Time, and 2% Contract. Highlights an 92% In-person, 2% Hybrid, and 6% Remote job distribution, with an average salary of $85,187 per year, or $41 per hour.

In-House Marketing Assistant Manager

Travel Leisure Resort Development Inc

Indio, CA • On-site

$63.27 - $77.33/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

Job Summary

Assists the In-House Marketing Manager in overseeing the daily operations and productivity of the In-House Marketing Team. Assists in the interviewing, hiring, supervision, training, development, and behavior/performance management of associates.

Essential Job Responsibilities
  • Direct supervision of In-House Marketing staff: interview, hire, and train associates; plan, assign and direct work; conduct performance reviews; motivate, reward, and provide disciplinary action when necessary (termination and conflict resolution) (45% time)
  • Maintain total site marketing penetration standards set by management. Run daily reports to include, but not limited to, Daily Arrival Report, Daily In-House Report, Owner Arrival report. Prepare daily and weekly status reports to include, but not limited to, Show factors and Penetration rates to be submitted in a timely manner for corporate deadlines. Prepare additional reports deemed necessary by management (30% time)
  • Coordinate with In-House and Front Line sales management with regard to tour seats available and potential tour flow. Coordinate with sales regarding new/changes in marketing programs (booking/gifting policies) (10% time)
  • Maintain copies of invitations and daily tour manifests for reference purposes. Resolve issues pertaining to tour statuses, bookings, coding, etc. Order and maintain departmental supplies (collateral material, uniforms, etc.) (10% time)
  • Other duties as assigned (5% time)
Minimum Requirements and Qualifications
  • Education: High School Diploma, GED, or equivalent
  • Training requirements: None
  • Knowledge and skills: Excellent verbal and written communication skills; must maintain a high level of professionalism at all times; Ability to effectively coach, counsel and motivate direct reports; Provide exceptional customer service (must communicate in a positive and effective manner when dealing with upset owners); Ability to efficiently multi-task; Ability to negotiate effectively; Working knowledge of marketing databases; Ability to recruit, train and develop employees; Ability to lead by example; Detail-oriented and accurate; Ability to carry out responsibilities in accordance with the organization’s policies and applicable laws; Demonstrated problem solving ability
  • Technical skills: Maintain up-to-date knowledge on all company systems such as Mainframe, Focus and CRS
  • Job experience: Two (2) years marketing experience required, primarily in vacation ownership industry. Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
Travel Requirements

Minimal

How You’ll Be Rewarded
  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identity theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Compensation

Generally starting at $70,304 - $70,304 per year plus commissions and bonuses. The actual salary rate of the candidate(s) selected for this role will be set based on a variety of factors, including but not limited to experience, education, skills, training, and work location.

Equal Opportunity Employer

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class.

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