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Database Marketing Manager Jobs in Rancho Mirage, CA

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Database Marketing Manager information

See Rancho Mirage, CA salary details

$44.1K

$85.2K

$101.2K

How much do database marketing manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for database marketing manager in Rancho Mirage, CA is $85,187.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,900.00 and $93,400.00 per year, depending on experience, location, and employer.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects their experience, skills in data analysis, and knowledge of marketing tools like CRM software. Salaries can vary based on industry, location, and company size, but it is generally considered a well-paying role within marketing management positions.

What does a database marketing manager do?

A database marketing manager oversees the development and management of customer databases to support targeted marketing campaigns. They analyze data to identify customer segments, develop strategies to improve engagement, and use tools like CRM software to optimize marketing efforts. Strong analytical skills and knowledge of data management are essential for this role.

What job categories do people searching Database Marketing Manager jobs in Rancho Mirage, CA look for?

The top searched job categories for Database Marketing Manager jobs in Rancho Mirage, CA are:

What cities near Rancho Mirage, CA are hiring for Database Marketing Manager jobs?

Cities near Rancho Mirage, CA with the most Database Marketing Manager job openings:

Infographic showing various Database Marketing Manager job openings in Rancho Mirage, CA as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 22% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $85,187 per year, or $41 per hour.

Full-time

Posted 25 days ago


Job description

SUMMARY:

Primary responsibility of the Database Marketing Coordinator is to support the Casino Marketing team in maintaining the data warehouse and ensuring the accurate and timely execution of casino offers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
  • Working knowledge of Microsoft products including Excel.  Knowledge of Adobe Acrobat is also preferred.
  • Build email campaigns in the Email Service Provider (HubSpot, Optx, or Ipost).  Including template setup, content population, and link configuration.
  • Perform pre-send reviews of all emails including checking the art, proofing the data, verifying links, getting approvals on all aspects of any email prior to sending.
  • Conduct sends and provides reporting on an ongoing basis to departments who are requesting information to be deployed via eblast.
  • Creates and maintains direct offer calendars where new jobs can be added as needed to make sure all necessary items are there prior to the date of deployment.
  • Proofs direct offers in all forms including direct offer lists, variable data proofs, artwork, etc. to help maintain offer accuracy and appropriate communication with our guests
  • Works with internal departments to assist them with messages sent via email and direct mail.
  • Pulls, proofs, updates, finalizes direct offer data lists for final deployment of offers/messages.
  • Works with external vendors to complete tasks related to Database Marketing including but not limited to printers, email service providers, agencies, etc.  
  • Team Member and Customer Communication as needed to explain changes to offers or communicate details of offers that have been deployed to guests.
  • Maintain confidentiality of information.
  • Support the proofing and offer auditing process for email and direct mail campaigns.
  • Ensure that data is run and reviewed before and after uploading to the casino system.
  • Monitor and respond to internal emails sent to the department in a timely manner.
  • Ability to troubleshoot areas, place service calls and keep management informed of critical situations.
  • Maintain office integrity.
  • Complete production and special assignments as required.
  • Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
  • Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
  • Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
  • Perform any other duties that may be assigned from time to time.

SUPERVISORY RESPONSIBILITIES:

This job does not require supervisory duties.

EDUCATION AND EXPERIENCE (MUST BE DOCUMENTED):

  • High school diploma or (GED). 
  • Minimum two (2) years of experience in related field or combination of experience and education..
  • Intermediate knowledge of Excel and Microsoft Office products. 
  • Knowledge of Adobe Acrobat preferred.
  • Experience with  CRM systems or Casino Player Tracking systems preferred.

CERTIFICATION, LICENSES AND ANY ADDITIONAL REQUIREMENTS:

  • Must pass periodic random drug screens. 
  • Must be able to pass background suitability investigation.
  • Must obtain a Tribal Gaming License.
  • Must obtain all other applicable certifications and licenses.
  • Must provide proof of eligibility to work in the United States within 72 hours of employment.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use upper extremities, including but not limited to, hands and fingers to handle, or feel; reach with hands and arms. They may be occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl. The employee must occasionally lift up to 25 pounds and/or push, pull up to 50 pounds. The employee is occasionally required use repetitive movements to complete tasks. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Employee may be occasionally required to work in low light conditions and may be exposed to loud noise for extended periods. 

WORK ENVIRONMENT: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

  • Multiple locations.
  • Some enterprises are open 24 hours per day, 7 days per week; therefore, you must be flexible to work any and all hours.
  • Must be available for emergency calls 24/7.
  • Must be available to work weekend and holidays.
  • Some enterprises are gaming facilities.
  • Some enterprises are not a smoke-free environment.
  • Surveillance cameras and audio equipment monitor the premises recording activity throughout most of the facilities 24 hours per day, 7 days per week basis.

INDIAN PREFERENCE ACT:

The Twenty-Nine Palms Band of Mission Indians has a resolution on file with Human Resources to ensure that Indian Preference will be adhered to in the following order in accordance with IPA:

                                         1.  Tribal Members

                                         2.  Other Native Americans

                                         3.  All other ethnic groups