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Database Marketing Manager Jobs in Appleton, WI (NOW HIRING)

ITW Miller

Marketing Intern

Appleton, WI

$14.25 - $19/hr

Work closely with the division marketing team, especially product managers, as they manage their ... databases and spec sheets, updating pricing and competitive information, analyzing sales data ...

Apricity

Development Manager

Neenah, WI · On-site

$60K - $65K/yr

Familiarity with annual campaigns, prospect research, donor databases and tracking systems, donor ... media marketing, newsletters, and annual report development is strongly preferred. All ...

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All JobsDatabase Marketing JobsDatabase Marketing Manager JobsDatabase Marketing Manager Jobs in Appleton, WI

Database Marketing Manager information

See Appleton, WI salary details

$41.4K

$80.1K

$95.1K

How much do database marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for database marketing manager in Appleton, WI is $80,063.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,100.00 and $87,800.00 per year, depending on experience, location, and employer.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects experience, industry, and location. The role often requires skills in data analysis, marketing strategies, and familiarity with tools like CRM software, which can influence compensation levels.

What does a database marketing manager do?

A database marketing manager oversees the development and execution of marketing strategies that utilize customer data to target and personalize campaigns. They analyze data, manage customer databases, and use tools like CRM software to improve marketing effectiveness and customer engagement. Strong analytical skills and knowledge of data management are essential for this role.

What is database management in marketing?

Database management in marketing involves organizing, storing, and maintaining customer data to support targeted marketing campaigns and improve customer engagement. A Database Marketing Manager uses tools like CRM systems and data analysis skills to ensure data accuracy, segmentation, and compliance with privacy regulations.

What are popular job titles related to Database Marketing Manager jobs in Appleton, WI?

For Database Marketing Manager jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Database Marketing Manager jobs in Appleton, WI look for?

The top searched job categories for Database Marketing Manager jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Database Marketing Manager jobs?

Cities near Appleton, WI with the most Database Marketing Manager job openings:

Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in Appleton, WI as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 91% In-person, 2% Hybrid, and 7% Remote job distribution, with an average salary of $80,101 per year, or $38.5 per hour.

Marketing Data Analyst

Capital Credit Union

Green Bay, WI • On-site

Full-time

Posted 6 days ago

Job description

Position Purpose
Upholds the Credit Union's mission of "We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve" by providing objective, data-driven analysis of marketing strategies, campaigns, channels, and investments to improve decision-making and maximize business impact.
The Marketing Data Analyst is an important role within the Data Services department partnering closely with Marketing and other areas of the Credit Union. This role serves as the subject matter expert for marketing analytics and measurement, using member, transactional, campaign, digital, and other available data to determine what is working, what is not, and where opportunities exist.
This role goes beyond reporting marketing activity by evaluating the effectiveness and business impact of marketing efforts. The Marketing Data Analyst is expected to exercise independent analytical judgment, challenge assumptions when appropriate, and clearly communicate conclusions based on evidence - including when findings differ from expectations or established perspectives.
Essential Responsibilities
  • Marketing Performance & Measurement: Own the measurement of marketing campaigns, channels, and investments, including KPIs, attribution, ROI, acquisition, conversion, and other business outcomes.
  • Insights & Recommendations: Analyze member, transactional, campaign, digital, and behavioral data to explain performance and identify opportunities, including connecting marketing engagement (e.g., opens, clicks, and views) with application, product, and transactional data to understand downstream behavior, conversion, and business impact.
  • Testing & Experimentation: Design and evaluate A/B tests, control groups, and other approaches to determine the incremental impact of marketing efforts.
  • Member & Audience Analytics: Use segmentation, cohort, funnel, acquisition, retention, and behavioral analysis to improve targeting and understand member response.
  • Analytical Partnership: Serve as Data Services' primary analytical partner to Marketing, translating business questions into analytical approaches while maintaining independent judgment and professionally challenging conclusions that are not supported by the data.
  • Communication & Storytelling: Present clear, actionable findings to Marketing and leadership, distinguishing between what the data demonstrates, suggests, and cannot establish.
  • Reporting & Visualization: Develop dashboards, scorecards, and recurring reporting that provide meaningful visibility into marketing performance and business impact.
  • Data Quality & Continuous Improvement: Partner with Data Services and Marketing to improve data quality, metric definitions, measurement methodologies, and overall marketing analytics capabilities.

Necessary Experience and Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, Finance, Mathematics, Statistics, or a related field, or equivalent combination of education and relevant experience.
  • At least five years of experience in marketing analytics, marketing measurement, customer analytics, or a closely related role.
  • Demonstrated experience analyzing customer or member, transactional, campaign, and behavioral data to measure marketing effectiveness, explain performance, and develop actionable insights and recommendations.
  • Advanced experience writing and optimizing SQL queries, preferably in Snowflake and Oracle.
  • Experience with business intelligence and data visualization tools such as PowerBI.
  • Demonstrated ability to manage and prioritize multiple requests in a fast-paced environment.
  • Strong communication skills (written and verbal) with the ability to translate complex analytical findings into clear insights and recommendations for a diverse credit union audience.
  • Demonstrated ability to exercise independent analytical judgment, professionally challenge assumptions, and confidently communicate conclusions supported by data.
  • Experience in financial services or credit unions and an understanding of member, product, and transactional data is preferred.

Work Environment and Physical Requirements
  • Office environment with moderate level of noise
  • Frequent use of telephone, copier, computer, fax machine and other office machines
  • Prolonged sitting or standing
  • Frequent mental and visual concentration
  • Minimal lifting of up to 25 pounds

NOTE: This job has the potential to periodically work remotely contingent upon supervisor approval but is not a work from home eligible position. When working remotely it is necessary to follow our Remote Work / Work from Home Policy.
The above statements are intended to describe the general nature and level of the work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, or requirements.
Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify. Click the Learn more about Capital Credit Union link below for more information, as well as information on employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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