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Data Insights Jobs in Wisconsin (NOW HIRING)

Shine United

Data Analyst

Madison, WI · On-site

You live in the "what does it mean" - the insights that turn performance data into a recommendation clients can actually act on. You're as fluent in measurement frameworks as you are in a strategy ...

Carroll University

Sr. Data Analyst

Waukesha, WI · On-site

$86K - $108K/yr

This position partners closely with academic and administrative departments to analyze data, develop actionable insights, improve data quality, and support data-informed decision-making across the ...

UW Credit Union

Finance Data Analyst

Madison, WI

$86K/mo

Proficiency in using advanced data analysis and visualization tools, ability to integrate data insights into business processes. Participate in the creation of new frameworks and data driven ...

UW Credit Union

Finance Data Analyst

Madison, WI · On-site

$86K - $95K/yr

Proficiency in using advanced data analysis and visualization tools, ability to integrate data insights into business processes. Participate in the creation of new frameworks and data driven ...

Carroll University

Sr. Data Analyst

Waukesha, WI · On-site

$86K - $108K/yr

This position partners closely with academic and administrative departments to analyze data, develop actionable insights, improve data quality, and support data-informed decision-making across the ...

UW Credit Union

Finance Data Analyst

Madison, WI · On-site

Proficiency in using advanced data analysis and visualization tools, ability to integrate data insights into business processes. Participate in the creation of new frameworks and data driven ...

Imedica

Pharmacy Analyst III

Madison, WI · On-site

$78K - $134K/yr

Strong analytical skills with the ability to interpret complex data sets and generate actionable insights. * Proficient in report development and automation tools. Demonstrated ability to created ...

Faith Technologies

Data Engineering Manager

Menasha, WI · On-site

You will lead and mentor a talented team of engineers while remaining a hands-on contributor, diving into data pipelines to provide technical guidance and insights as needed. Additionally, the Data ...

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Collaborate with Data Science team to improve data collection/usage across sources. * Explore tools in partnership with Data Science team to improve research efficiency. * Identify and promote ...

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All JobsData Insights JobsData Insights Jobs in Wisconsin

Data Insights information

See Wisconsin salary details

$46.4K

$166.6K

$245.8K

How much do data insights jobs pay per year?

As of Sep 2, 2026, the average yearly pay for data insights in Wisconsin is $166,561.00, according to ZipRecruiter salary data. Most workers in this role earn between $134,700.00 and $171,600.00 per year, depending on experience, location, and employer.

What is a Data Insights professional?

A Data Insights professional is responsible for analyzing data to uncover trends, patterns, and actionable information that can help organizations make informed business decisions. They use statistical methods, data visualization tools, and business intelligence platforms to interpret complex datasets and communicate findings to stakeholders. Their insights help businesses improve strategies, optimize processes, and identify opportunities for growth. Typically, Data Insights professionals work closely with data engineers, analysts, and business leaders to ensure data-driven decision-making.

How does a Data Insights professional typically collaborate with other departments to drive business decisions?

Data Insights professionals frequently work cross-functionally with teams such as marketing, sales, finance, and product development. They gather requirements, present findings through reports or dashboards, and participate in strategy discussions to ensure data-driven decisions. Effective communication and translating complex analytics into actionable recommendations are crucial, as is the ability to adapt analyses to the unique needs of each department. This collaborative environment not only supports organizational goals but also offers opportunities to broaden your business acumen and influence key outcomes.

What are the key skills and qualifications needed to thrive as a Data Insights professional, and why are they important?

To thrive as a Data Insights professional, you need strong analytical skills, statistical knowledge, and a background in fields like mathematics, computer science, or data analytics. Proficiency in tools such as SQL, Python or R, and data visualization platforms like Tableau or Power BI is typically required. Excellent communication, problem-solving, and critical thinking skills help translate complex data findings into actionable business strategies. These abilities ensure that organizations can make data-driven decisions that improve performance and achieve objectives.

What is the difference between Data Insights vs Data Analyst?

AspectData InsightsData Analyst
Primary FocusExtracting strategic insights and supporting decision-makingCollecting, processing, and analyzing data to identify trends
Skills & ToolsData visualization, storytelling, business acumen, advanced analyticsStatistical analysis, SQL, Excel, data cleaning
Work EnvironmentBusiness teams, strategic planning, cross-functional projectsData teams, reporting, data management
Common CertificationsCertified Business Intelligence Professional, Tableau CertificationMicrosoft Certified Data Analyst, SQL certifications

Data Insights professionals focus on interpreting data to provide strategic recommendations, often working closely with business leaders. Data Analysts primarily handle data collection, cleaning, and analysis to identify patterns and trends. While both roles require analytical skills and familiarity with data tools, Data Insights emphasizes storytelling and decision support, whereas Data Analysts concentrate on data processing and reporting.

What are popular job titles related to Data Insights jobs in Wisconsin?

For Data Insights jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Data Insights jobs in Wisconsin look for?

The top searched job categories for Data Insights jobs in Wisconsin are:

Data Insights jobs near you
Infographic showing various Data Insights job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $166,561 per year, or $80.1 per hour.

Data Analyst

Shine United

Madison, WI • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 28 days ago

Job description

POSITION OVERVIEW: You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them.


You're comfortable in the numbers, but you don't live there. You live in the "what does it mean" - the insights that turn performance data into a recommendation clients can actually act on. You're as fluent in measurement frameworks as you are in a strategy conversation, and you know how to make complex analysis feel clear without making it simple.


As a Data Analyst, you'll work within our Media department as a key partner to the Director of Digital Media, Account Service, and creative teams. You'll analyze cross-channel performance data, identify trends and opportunities, guide measurement frameworks, and support the tracking and reporting solutions that give clients a smarter picture of what's working - and why.


If you're an analytical mind with strategic instincts who wants to put them to work somewhere that values both, let's talk.


KEY RESPONSIBILITIES:

Data Analysis, Reporting & Insights

  • Collaborate with media team members to design and maintain automated dashboards (e.g., TapClicks, NinjaCat, Google Data Studio) that clearly communicate performance, insights and opportunities to internal teams and clients.
  • Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms.
  • Develop insights that drive campaign optimization, budget allocation, audience strategy, and creative testing strategy.
  • Identify trends, performance anomalies, and growth opportunities.


Measurement & Tracking Implementation

  • Collaborate with Shine's in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms, etc.).
  • Ensure proper data collection architecture across client websites and landing pages.
  • Troubleshoot data discrepancies and tracking issues.
  • Maintain documentation of measurement frameworks and tagging structures.


Strategic Collaboration

  • Partner with account service to align data insights with client KPIs and business objectives.
  • Support development of test-and-learn agendas, measurement plans, and quarterly business reviews.


QUALIFICATIONS:

Required:

  • 3-5+ years of experience in digital marketing analytics, media analytics, or a similar role (agency experience preferred).
  • Strong proficiency in web analytics platforms (GA4 required).
  • Experience with tag management systems (Google Tag Manager preferred).
  • Experience with data visualization tools (TapClicks preferred).
  • Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic DSPs) and corresponding conversion APIs where applicable.
  • Ability to synthesize data into clear, actionable insights for non-technical audiences.
  • Understanding of attribution models and incrementality testing.
  • Experience with server-side analytics platforms.
  • Exposure to marketing mix modeling or advanced analytics frameworks.


Preferred:

  • Experience with SQL and/or Python for data analysis, including implementation of Meridian
  • Familiarity with CRM data integration and customer journey analysis.


COMPENSATION & BENEFITS: Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.


ABOUT SHINE UNITED: Shine United is a $51 million advertising, design and digital agency located in America's Heartland - Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine's work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at ShineUnited.com.


#ShineOn


Shine United is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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