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Marketing Data Engineer Jobs in Wisconsin (NOW HIRING)

Ra

Marketing Analytics Manager

Milwaukee, WI

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

FocusKPI

Marketing Operations Analyst

Milwaukee, WI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

Marketing Operations Analyst

Racine, WI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

Marketing Operations Analyst

Kenosha, WI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

Marketing Operations Analyst

Green Bay, WI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

Marketing Operations Analyst

Menomonie, WI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

Marketing Operations Analyst

Madison, WI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

Marketing Operations Analyst

Whitewater, WI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

Soteria Reinsurance Ltd.

WI · On-site

$140 - $180/hr

Fidelity Investments is looking for an experienced Principal Engineer to deliver the next stage in the evolution of our Marketing Technology and Data Platform capabilities. In this demanding role ...

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All JobsMarketing Data Engineer JobsMarketing Data Engineer Jobs in Wisconsin

Marketing Data Engineer information

See Wisconsin salary details

$44.9K

$130.9K

$179.2K

How much do marketing data engineer jobs pay per year?

As of Aug 12, 2026, the average yearly pay for marketing data engineer in Wisconsin is $130,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,600.00 and $138,800.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Data Engineer vs Data Analyst?

AspectMarketing Data EngineerData Analyst
Primary FocusBuilding and maintaining data pipelines for marketing dataAnalyzing data to generate insights and reports
Skills & CertificationsSQL, ETL, data warehousing, cloud platformsSQL, Excel, data visualization tools
Work EnvironmentData engineering teams within marketing or analytics departmentsBusiness units, marketing teams, or analytics departments
Tools UsedApache Spark, Hadoop, cloud data servicesTableau, Power BI, Excel

The main difference is that Marketing Data Engineers focus on creating and managing the infrastructure for marketing data, while Data Analysts interpret that data to provide actionable insights. Both roles often collaborate but serve distinct functions within data-driven marketing strategies.

What is a marketing data engineer?

Marketing Data Engineers are professionals who design, build, and manage data systems that enable marketing teams to collect, process, and analyze large volumes of marketing data. They work at the intersection of data engineering and marketing analytics, ensuring that data pipelines are robust, scalable, and optimized for marketing use cases. Their work helps organizations make informed marketing decisions by providing reliable and accessible data from multiple sources, such as web analytics, CRM systems, and advertising platforms. Marketing Data Engineers often collaborate closely with data analysts, data scientists, and marketers to create solutions that drive business growth.

How do marketing data engineers typically collaborate with marketing teams to drive data-driven campaigns?

Marketing Data Engineers work closely with marketing teams by designing data pipelines that collect and process campaign performance data, ensuring marketers have timely and accurate insights. They often participate in cross-functional meetings to understand campaign goals and translate them into data requirements, dashboards, or reports. This collaboration enables marketers to make informed decisions, optimize strategies, and measure ROI effectively. Regular communication and a clear understanding of marketing objectives are key to ensuring the technical solutions provided align with business needs.

What are the key skills and qualifications needed to thrive as a marketing data engineer, and why are they important?

To thrive as a Marketing Data Engineer, you need strong skills in data modeling, SQL, and data pipeline development, often supported by a degree in computer science, engineering, or a related field. Experience with ETL tools, cloud data platforms (like AWS or GCP), and marketing analytics systems such as Google Analytics is typically required. Excellent problem-solving, communication, and collaboration skills help you translate business requirements into technical solutions and work effectively with marketing teams. These abilities ensure accurate, actionable insights that drive data-driven marketing strategies and business growth.
What are popular job titles related to Marketing Data Engineer jobs in Wisconsin? For Marketing Data Engineer jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Marketing Data Engineer jobs in Wisconsin look for? The top searched job categories for Marketing Data Engineer jobs in Wisconsin are:
What cities in Wisconsin are hiring for Marketing Data Engineer jobs? Cities in Wisconsin with the most Marketing Data Engineer job openings:
Marketing Data Engineer jobs near you

Senior Digital Marketing Data Analyst (Hybrid)

American Family Mutual Insurance Company Si

Madison, WI • Hybrid

$80K - $131K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

American Family Insurance rating

7.5

Company rating: 7.5 out of 10

Based on 135 frontline employees who took The Breakroom Quiz

217th of 304 rated insurance

Job description

The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement strategy and performance insights for Amfam.com and related digital experiences. You will be responsible for leveraging web analytics (primarily Google Analytics/GA4) and e-commerce performance data to inform decision-making, optimize customer journeys, and drive measurable business outcomes. You will leverage your analytical skills, digital measurement expertise, and business acumen, with the ability to translate data into actionable insights that improve conversion, engagement, and overall digital performance. You will report to the Senior Manager, Marketing.
In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110
Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.
We will not consider candidates who require current or future sponsorship for this position.

Position Compensation Range:

$80,000.00 - $131,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

  • You will serve as a subject matter expert (SME) in Google Analytics (GA4), including implementation, configuration, troubleshooting, and reporting.
  • You will analyze digital performance across key metrics such as traffic, engagement, lead generation, conversion rates, and policy acquisition journeys.
  • You will collaborate with business partners in the development and delivery of key performance analysis and reporting.
  • You will own and optimize the measurement framework for Amfam.com, ensuring accurate tracking of user behavior, conversion funnels, and marketing performance.
  • You will ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
  • You will collaborate cross-functionally with marketing, product, IT, data engineering, and leadership teams to communicate performance.
  • You will develop, test, and deploy automated reporting solutions and automated decision analytics to replace manual business processes.
  • You may be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.


Specialized Knowledge & Skills Requirements

  • Proven experience managing web analytics platforms (e.g., Google Analytics, Content Square, Adobe Analytics), including implementation, configuration, and troubleshooting.
  • Demonstrated ability to audit, validate, and maintain data integrity across multiple analytics tools and digital properties.
  • Previous experience using web and digital analytics to evaluate online sales performance and inform revenue-driving optimization
  • Excellent communication and collaboration skills to work effectively with cross-functional teams, including IT, marketing, and product management.
  • Tableau experience
  • Travel requirements up to 10%.

#LI-Hybrid

Additional Information
  • To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

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