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Cybersecurity Partner Marketing Jobs (NOW HIRING)

Absolute Software

Channel Marketing Manager

Description We are seeking a Channel Marketing Manager to drive partner marketing initiatives ... cybersecurity, SaaS, endpoint management, or enterprise software. * Familiarity with partner ...

Veeam

What You'll Bring * 7-10+ years of experience in partner marketing, channel marketing, alliance marketing, or enterprise GTM roles, ideally in cybersecurity, data protection, SaaS, cloud ...

Bedrock Data

Field Events Marketing Manager

San Mateo, CA · On-site +1

$125K - $165K/yr

Cybersecurity or broader enterprise tech experience is strongly preferred. * Sales Partnership: Track record operating as an embedded marketing partner to a sales team, with direct ownership of ...

Cyera

Product Marketing Manager - GSI

New York, NY · On-site +1

$150K - $180K/yr

Requirements REQUIRED QUALIFICATIONS: * 7+ years in product marketing, partner marketing, or GTM roles at a B2B SaaS or cybersecurity company, with direct experience marketing to or through GSIs or ...

Dropzone AI

Senior Product Marketing Manager

$123K - $162K/yr

You will partner closely with Product, Sales, Customer Success, and Marketing to understand our ... Turn complex AI and cybersecurity concepts into differentiated, outcome-oriented messaging tailored ...

Sembi

VP of Marketing

Houston, TX · On-site +1

Lead and develop Sembi marketing including demand gen, product marketing, content, partner ... Experience in developer tools, DevOps, software testing, cybersecurity, or related technical ...

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Cybersecurity Partner Marketing information

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$22K

$47.5K

$74K

How much do cybersecurity partner marketing jobs pay per year?

As of Sep 14, 2026, the average yearly pay for cybersecurity partner marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is a Cybersecurity Partner Marketing professional?

A Cybersecurity Partner Marketing professional is responsible for developing and executing marketing strategies in collaboration with partner organizations to promote cybersecurity products or services. They work closely with technology partners, resellers, and other stakeholders to create campaigns, co-branded materials, and joint events that drive demand and increase market share. Their role involves managing relationships, aligning messaging, and measuring the effectiveness of partner marketing initiatives, all while staying informed about the latest trends in cybersecurity. Ultimately, they help organizations expand their reach and build strong alliances within the cybersecurity industry.

How does a Cybersecurity Partner Marketing professional typically collaborate with sales and technical teams to drive joint go-to-market initiatives?

In a Cybersecurity Partner Marketing role, professionals work closely with both sales and technical teams to align marketing strategies with business objectives. They coordinate joint campaigns, develop co-branded materials, and facilitate enablement sessions to ensure partners understand the value propositions of cybersecurity solutions. Regular meetings and cross-functional planning are crucial to ensure that messaging is accurate and that campaigns effectively address both technical and commercial needs. This collaborative approach helps maximize the impact of joint go-to-market initiatives and fosters long-term partner relationships.

What are the key skills and qualifications needed to thrive as a Cybersecurity Partner Marketing professional, and why are they important?

To thrive as a Cybersecurity Partner Marketing professional, you need a solid background in marketing strategy, cybersecurity industry knowledge, and experience with partner/channel marketing programs. Familiarity with marketing automation platforms, CRM systems, and certifications in digital marketing or cybersecurity (such as CompTIA Security+) are typically advantageous. Strong communication, relationship-building, and project management skills help you collaborate with partners and internal teams effectively. These skills are crucial for driving joint go-to-market initiatives, increasing brand visibility, and fostering successful partner relationships in a highly technical and evolving field.

What is the difference between Cybersecurity Partner Marketing vs Cybersecurity Marketing Specialist?

AspectCybersecurity Partner MarketingCybersecurity Marketing Specialist
CredentialsMarketing certifications, cybersecurity knowledgeMarketing certifications, cybersecurity awareness
Work EnvironmentCollaborates with partners, channel teamsWorks within marketing teams, internal campaigns
Employer & Industry UsageTech companies, cybersecurity firmsTech companies, cybersecurity firms
Search & Comparison IntentPartner-focused marketing rolesInternal marketing roles in cybersecurity

Cybersecurity Partner Marketing focuses on building relationships and marketing strategies with external partners, such as resellers and technology vendors. In contrast, Cybersecurity Marketing Specialists handle internal marketing campaigns to promote cybersecurity products and services. Both roles require marketing expertise and cybersecurity knowledge but differ in their primary focus and collaboration scope.

What are popular job titles related to Cybersecurity Partner Marketing jobs?

For Cybersecurity Partner Marketing jobs, the most frequently searched job titles are:

Infographic showing various Cybersecurity Partner Marketing job openings in the United States as of September 2026, with employment types broken down into 83% Full Time, 10% Part Time, and 7% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Channel Marketing Manager

Remote

Absolute Software
See more jobs at Absolute Softwareexternal

Full-time

Re-posted yesterday

Job description

Description
We are seeking a Channel Marketing Manager to drive partner marketing initiatives across our ecosystem of value-added resellers (VARs), distributors, OEM partners, and strategic alliances. This role is responsible for developing and executing joint go-to-market programs that generate demand, accelerate pipeline, and strengthen partner engagement.
The ideal candidate is a collaborative, results-oriented marketer with experience building integrated channel marketing campaigns, managing partner relationships, overseeing demand generation programs, and aligning closely with Channel Sales, Marketing, and Sales teams to drive measurable business outcomes.
This role works closely with Channel Sales, Product Marketing, Demand Generation, Sales, and Operations teams to drive partner-led growth, pipeline acceleration, and revenue.
What You'll Do
Partner Marketing Strategy & Execution
  • Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals.
  • Manage MDF, partner marketing calendars, campaign execution, and performance tracking.
  • Drive awareness, demand generation, and pipeline creation through co-branded marketing activities.
  • Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs.
  • Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results

Demand Generation
  • Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets.
  • Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels.
  • Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact.
  • Partner closely with Sales, Channel Sales, Product Marketing, and Demand Generation teams to increase campaign performance, event attendance, lead conversion, and pipeline contribution.
  • Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution.
  • Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes.

Partner Enablement & Communications
  • Support partner enablement and engagement initiatives.
  • Develop partner-facing content, campaign toolkits, sales enablement assets, and communications.
  • Coordinate partner training and awareness programs.
  • Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions.

MDF & Budget Management
  • Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs.
  • Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis.
  • Develop recommendations to optimize partner marketing investments and maximize business impact.
  • Support budget planning, forecasting, and expense management for channel marketing programs and campaigns.

Performance Measurement & Reporting
  • Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI.
  • Deliver actionable insights and recommendations to improve program effectiveness and partner engagement.
  • Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms.
  • Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

What Success Looks Like
  • Partner-sourced and partner-influenced pipeline
  • Marketing-qualified leads (MQLs)
  • Campaign ROI and contribution to pipeline
  • MDF utilization and effectiveness
  • Partner engagement and enablement adoption
  • Revenue contribution from channel partner programs
  • Budget management and forecasting accuracy

What You'll Bring
Required
  • 5+ years of B2B technology marketing experience.
  • 2+ years of channel, partner, or alliance marketing experience within the technology industry.
  • Experience working with VARs, distributors, OEMs, or strategic technology partners.
  • Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement.
  • Experience managing marketing budgets, forecasting, and investment planning.
  • Experience managing MDF programs and evaluating ROI.
  • Proficiency with Salesforce CRM and marketing automation platforms.
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
  • Excellent communication, presentation, and stakeholder management skills.

Preferred
  • Experience in cybersecurity, SaaS, endpoint management, or enterprise software.
  • Familiarity with partner ecosystems such as HP, TD SYNNEX, and leading VAR partners.
  • Understanding of channel sales motions and partner business models.

Why Work For Us:
You're resilient and passionate about securing the Work from Anywhere era. So are we.
We're in search of the best and the brightest - everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers - we're looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.
Headquartered in Seattle, Washington with international offices in Vancouver - BC, Austin - TX, Boulder - CO, Ankeny - IA, Reading - UK and Ho Chi Minh City - Vietnam, Absolute Security accelerates customers' shift to work-from-anywhere through the industry's first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.
Our vision is to be the world's most trusted security company - and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website at www.absolute.com or visit our YouTube channel.
Absolute Security is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]

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