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The Senior Vice President of Product Development & Management is the enterprise leader responsible for defining, building, and optimizing the institution’s product portfolio across deposits, lending, payments, digital banking, and emerging financial services. This leader owns the full product lifecycle—from strategy and ideation through launch, growth, measurement and retirement—and ensures products meet member needs, regulatory expectations, and financial performance goals.
This role sets the vision for product strategy, leads crossfunctional execution, and establishes clear “lanes” between Product, IT, Operations, Risk, Marketing, and other partners. The SVP ensures that product teams operate with discipline, membercentricity, and accountability, consistent with bestinclass practices at major U.S. financial institutions.

• Define the enterprise product strategy aligned to corporate goals, market trends, and customer needs.
• Own the product roadmap across all business lines, ensuring prioritization based on value, risk, and feasibility.
• Lead competitive analysis, market research, and customer insights to identify new product opportunities.
• Establish product performance targets (P&L, adoption, retention, NPS, operational efficiency).
• Drive modernization of legacy products and sunsetting of underperforming offerings.
• Ensure product strategy aligns with regulatory expectations (FDIC, OCC, CFPB, state regulators).

• Lead endtoend product development using structured methodologies
• Translate member and business needs into clear product requirements and user stories.
• Oversee product design, pricing, feature definition, and gotomarket planning in partnership with key stakeholders (i.e., Finance, Marketing, IT, Operations)
• Ensure products are delivered on time, within scope, and compliant with all regulatory requirements.
• Monitor product performance and continuously optimize features, pricing, and member experience.
• Maintain ownership of product documentation, business cases, and lifecycle governance.

• Chair or cochair product governance committees, ensuring alignment across IT, Operations, Risk, Compliance, Finance, and Marketing.
• Establish clear decision rights and accountability frameworks for product initiatives.
• Serve as the executive sponsor for major product programs and regulatory remediation efforts.
• Partner with Finance to forecast product revenue, cost, and profitability.
• Partner with Marketing to develop positioning, messaging, and customer education.

• Champion customercentric design and ensure products deliver differentiated value.
• Lead innovation initiatives, including digital transformation, embedded finance, and new delivery channels.
• Evaluate fintech partnerships, vendor solutions, and emerging technologies.
• Drive simplification of product offerings to reduce customer friction and operational complexity.

• Build and lead a highperforming product organization, including product managers, analysts, and UX partners.
• Establish career paths, training programs, and performance standards for product roles.
• Foster a culture of accountability, collaboration, and continuous improvement.

• Product vision, strategy, and roadmap
• Business requirements, user stories, and acceptance criteria
• Member research, competitive analysis, and market insights
• Product design, features, pricing, and value proposition
• Business case development and financial modeling
• Regulatory interpretation from a business perspective
• Gotomarket strategy and member experience design
• Product performance monitoring and optimization
• Prioritization of technology work based on business value
• Vendor selection from a productfit perspective
• Lifecycle management (launch, enhancement, retirement)

• Technical architecture, system design, and integration
• Development, configuration, and coding
• Platform selection from a technical feasibility perspective
• Cybersecurity, data protection, and infrastructure management
• Quality assurance, testing frameworks, and defect resolution
• Release management and deployment
• Technical vendor management
• Ongoing system maintenance and support

• Operational process design and execution
• Backoffice workflows, servicing, and fulfillment
• Fraud operations and transaction monitoring
• Operational risk controls and quality assurance
• Training for frontline and support teams
• Capacity planning and workforce management
• SLA management and operational reporting
• Business continuity and disaster recovery execution

• Regulatory interpretation and compliance requirements
• Risk assessments (credit, operational, compliance, model, thirdparty)
• Policy creation and enforcement
• Audit and exam management
• Complaint oversight and fair banking reviews

• Branding, messaging, and campaign execution
• Member education and communication
• Digital and branch channel marketing
• Member insights and segmentation
• Analytics on member behavior and acquisition

• 15+ years of product management experience in banking or financial services
• Proven leadership of multistate or multisegment product portfolios
• Deep understanding of retail and commercial banking products
• Strong knowledge of regulatory requirements and risk frameworks
• Demonstrated success leading crossfunctional teams