Apply now: CRM Manager, location is Hybrid (Atlanta, GA). The start date is ASAP for this permanent position.
Job Title: CRM ManagerLocation-Type: Hybrid (Atlanta, GA)Start Date Is: ASAPDuration: PermanentCompensation Range: $105,000 – $115,000 annuallyBenefits: Eligible for Health, Dental, Vision, 401K, PTOMust be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description:
Support the client's restaurant brand marketing initiatives by developing and executing data-driven CRM strategies across email, SMS, and push notification channels to drive customer engagement, retention, and revenue growth.
Day-to-Day Responsibilities:
- Own day-to-day CRM execution across email, SMS, and push notifications for an assigned brand.
- Build and manage lifecycle marketing journeys including acquisition, activation, retention, and win-back campaigns.
- Develop and maintain the CRM campaign calendar in partnership with brand stakeholders.
- Coordinate campaign briefs, QA, deployment, and post-campaign reporting.
- Drive A/B testing initiatives including subject lines, offers, messaging, and send-time optimization.
- Partner with creative agencies to execute campaign assets across owned channels.
- Collaborate with analytics teams to measure campaign performance and incremental revenue impact.
- Present CRM performance insights and recommendations to cross-functional stakeholders.
- Support owned-channel execution for pilot marketing initiatives.
- Manage CRM priorities while adapting to changing business needs.
Minimum Requirements:
- 4 years of CRM or lifecycle marketing experience supporting consumer-facing brands.
- Hands-on experience executing campaigns through enterprise CRM platforms (Salesforce Marketing Cloud, Marigold, Braze, Mailchimp, Constant Contact, or similar).
- Experience deploying email campaigns within a CRM platform.
- Strong understanding of lifecycle marketing and customer journey optimization.
- Experience managing email, SMS, and push notification campaigns.
- Ability to connect marketing initiatives to business outcomes and ROI.
- Experience partnering with analytics teams to evaluate campaign effectiveness.
- Strong A/B testing experience.
- Excellent organizational, communication, and stakeholder management skills.
- Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent experience).
Preferred Qualifications:
- Salesforce Marketing Cloud experience.
- Restaurant, hospitality, travel, or franchise industry experience.
- Experience supporting multiple brands or business units.
- Experience working with creative agencies.
- Experience presenting campaign performance to executive or business stakeholders.