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Customer Lifecycle Marketing Manager Jobs (NOW HIRING)

Hireology

Lifecycle Marketing Manager

Chicago, IL · On-site

$95K - $110K/yr

Lifecycle Marketing Manager Marketing • Hireology • Chicago, IL • Hybrid • Full-Time About ... That means educating customers on product value and new features, increasing adoption of the ...

Runway

Lifecycle Marketing Manager

Seattle, WA · On-site +1

$180K - $240K/yr

Hands-on experience with email, CRM, lifecycle, or marketing automation tools * Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting * Ability to analyze ...

ArcSite

Lifecycle Marketing Manager

Grand Rapids, MI · Remote

As Lifecycle Marketing Manager, you'll build and manage the programs that turn new users and leads into engaged customers and, over time, help drive retention and expansion. Your primary focus will ...

JuniperCommerce

By integrating in-person and online experiences, we empower our customers to grow year-round as their business needs evolve. About the Role We are seeking a Lifecycle Marketing Manager to join our ...

New

JuniperCommerce

Lifecycle Marketing Manager

Atlanta, GA · On-site

By integrating in-person and online experiences, we empower our customers to grow year-round as their business needs evolve. About the Role We are seeking a Lifecycle Marketing Manager to join our ...

New

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in ... Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency ...

SimplePractice

Lifecycle Marketing Manager

California, MO · On-site

$100K - $125K/yr

The Role We're looking for a strategic and analytical Lifecycle Marketing Manager to join our team ... Solid experience nurturing leads and managing customer journeys, specifically within a SaaS or ...

LettrLabs

Lifecycle Marketing Manager

Los Angeles, CA · On-site

Our customers use us to win back churned subscribers, convert trial users, re-engage dormant ... As our Lifecycle Marketing Manager, you'll own the complete customer journey, from the moment ...

ProcessUnity

Senior Customer Marketing Manager

$105K - $140K/yr

Build and execute customer lifecycle marketing programs - adoption, education, retention, advocacy ... Manage the customer marketing budget to maximize program effectiveness and ROI * Manage vendor ...

inMusic

Customer Lifecycle & CRM Manager

Cumberland, RI · On-site

Customer Lifecycle & CRM Manager Department: Ecommerce, Web & Digital Marketing Employment Type: Full Time Location: Cumberland, RI Description We are seeking a Customer Lifecycle & CRM Manager to ...

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Customer Lifecycle Marketing Manager information

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How much do customer lifecycle marketing manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for customer lifecycle marketing manager in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

What is a customer lifecycle marketing manager?

A Customer Lifecycle Marketing Manager is responsible for developing and executing strategies to engage customers throughout their entire journey with a brand—from initial awareness and acquisition to retention and advocacy. They use data-driven insights to create targeted marketing campaigns that nurture relationships at every stage of the customer lifecycle. Their goal is to maximize customer lifetime value by improving onboarding, encouraging repeat purchases, and fostering long-term loyalty. This role often collaborates closely with sales, product, and customer success teams to ensure a seamless customer experience.

How does a customer lifecycle marketing manager typically collaborate with sales and product teams to drive customer engagement?

Customer Lifecycle Marketing Managers often work closely with both sales and product teams to ensure a cohesive customer experience. They align marketing campaigns with sales initiatives, sharing insights on customer behavior and preferences to help tailor outreach and messaging. Collaboration with product teams is essential for understanding new features or updates, which allows marketing to create relevant content and nurturing programs. Regular cross-functional meetings and shared performance metrics help ensure everyone is working toward common goals for customer retention and growth.

What are the key skills and qualifications needed to thrive as a customer lifecycle marketing manager, and why are they important?

To thrive as a Customer Lifecycle Marketing Manager, you need expertise in data-driven marketing, customer segmentation, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with CRM platforms (like Salesforce or HubSpot), marketing automation tools, and analytics software is essential. Strong communication, project management, and analytical thinking are vital soft skills for optimizing customer journeys and collaborating across teams. These skills ensure effective engagement, retention, and growth throughout the customer lifecycle, driving overall business success.

What is the difference between Customer Lifecycle Marketing Manager vs Email Marketing Specialist?

AspectCustomer Lifecycle Marketing ManagerEmail Marketing Specialist
CredentialsMarketing degree, experience in customer segmentationMarketing or communications degree, email platform certifications
Work EnvironmentCollaborates across teams, strategic planningFocuses on email campaigns, content creation
Employer & Industry UsageRetail, SaaS, e-commerce companiesDigital marketing agencies, e-commerce, tech firms
Search & Comparison IntentUnderstanding broader customer engagement strategiesSpecialized email campaign tactics

The Customer Lifecycle Marketing Manager oversees the entire customer journey, focusing on retention and engagement strategies across multiple channels. In contrast, the Email Marketing Specialist concentrates specifically on designing and executing email campaigns. While both roles require marketing knowledge and some overlapping skills, the manager's role is broader and more strategic, whereas the specialist's role is more tactical and platform-specific.

How much do customer lifecycle marketing managers make?

Customer lifecycle marketing managers typically earn between $70,000 and $120,000 annually, depending on experience, location, and company size. Senior roles or those in larger organizations can offer higher salaries, often supplemented with bonuses and benefits.

What cities are hiring for Customer Lifecycle Marketing Manager jobs?

Cities with the most Customer Lifecycle Marketing Manager job openings:

What states have the most Customer Lifecycle Marketing Manager jobs?

States with the most job openings for Customer Lifecycle Marketing Manager jobs include:

What are popular job titles related to Customer Lifecycle Marketing Manager jobs?

For Customer Lifecycle Marketing Manager jobs, the most frequently searched job titles are:

Infographic showing various Customer Lifecycle Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $104,535 per year, or $50.3 per hour.

Lifecycle Marketing Manager

Chicago, IL • On-site

Hireology
Software Development • 1 - 10 employees
Learn more about Hireologyexternal

$95K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Key responsibilities

  • Develop and execute customer marketing programs to increase adoption, satisfaction, and retention.

  • Partner with Customer Success to build plays for product introductions, upsell, cross-sell, and review account health.

  • Coordinate retention and expansion initiatives across Marketing, Product, and Customer Success teams.

Job description

Lifecycle Marketing Manager
Marketing • Hireology • Chicago, IL • Hybrid • Full-Time
About Hireology
Hireology is a 15-year market leader in HR technology, trusted by thousands of businesses to help them hire and build outstanding teams. Recognized by Built In Chicago as a Best Place to Work multiple years running, we're a hybrid team of committed and optimistic talent looking for the next person to help us build the future of hiring for frontline, high-volume businesses.
About the Role
As Lifecycle Marketing Manager, you'll own the marketing programs that grow Hireology's existing customer base, working closely with Customer Success. That means educating customers on product value and new features, increasing adoption of the capabilities that matter most, and building the plays that turn feature launches and usage signals into upsell and cross-sell revenue.
The primary measure of success for this role will be net revenue retention, with secondary metrics to include gross revenue retention, churn rate, feature adoption rate, renewal rate, and expansion revenue.
Key Responsibilities
Customer Adoption & Retention
  • Develop and execute customer marketing programs that increase customer adoption, satisfaction, and retention.
  • Analyze customer behavior and product usage data to identify gaps in product adoption.
  • Identify and build educational content (e.g. emails, guides, webinars) and enablement programs that increase adoption of key product features.
  • Partner with Customer Success on Executive Business Review and renewal-focused content, providing trends, usage insights, and value-story content.

Customer Expansion & Advocacy
  • Partner with Customer Success to build repeatable plays for new product introductions and upsell and cross-sell opportunities.
  • Identify expansion-ready accounts using product usage, adoption, and customer health data.
  • Build the campaigns and content Customer Success need to convert expansion opportunities into closed-won revenue.
  • Run regular reviews with Customer Success to refine plays based on what's actually converting.
  • Build a customer reference and advocacy program so Sales has case studies and referenceable customers to draw on for expansion deals.

Cross-Functional Collaboration
  • Coordinate retention and expansion initiatives across Marketing, Product, and Customer Success, from planning through execution.
  • Partner with Product Marketing to keep messaging consistent from onboarding through expansion.
  • Support customer-focused events, including webinars and in-person events, to increase engagement and customer loyalty.
  • Share customer feedback and usage trends with Product to inform roadmap and messaging priorities.
  • Own the customer-facing message when high-severity issues occur, partnering with Customer Success, Support, and Product to reach impacted customers quickly.
Qualifications
  • 4+ years of experience in lifecycle marketing, customer marketing, or email marketing, ideally in B2B SaaS.
  • Experience partnering cross-functionally to drive measurable retention and expansion revenue.
  • Strong experience with marketing, product, and customer success tools (6sense, HubSpot, Salesforce, Gainsight or similar).
  • Solid understanding of customer journey mapping, segmentation, and personalization, with a data-driven approach to testing and optimizing campaigns.
  • Experience building customer education programs, such as webinars, trainings, or enablement content, is a plus.
  • Excellent project management skills, with the ability to work across multiple teams and prioritize competing projects.
  • Strong written and verbal communication skills, with the ability to personally write lifecycle content, from email to in-app messaging, that customers read and act on.
  • Comfortable using AI tools to help scale content production is a plus.
Benefits
  • Unlimited paid time off and mental health days
  • Health, Dental, and Vision insurance coverage from day one
  • 401(k) with company match
  • Hybrid office in the heart of Chicago
  • External learning budget
  • Amazing growth opportunities and more
Compensation
  • Base Salary: $95,000-$110,000 (Plus Company Bonus)

Hireology is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability status or protected veteran status, or any other category protected under the law. All employment decisions are solely based on business needs, job requirements, and individual qualifications. We support an inclusive workplace where Hireologists excel based on personal merit, qualifications, experience, ability, and job performance.

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