The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book ...
The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book ...
OR · On-site
The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book ...
OR · On-site
The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book ...
The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book ...
The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book ...
OR · On-site
The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book ...
OR · On-site
The Opportunity We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book ...
The Digital Customer Lifecycle Manager owns the endtoend lifecycle strategy for Small and MediumSized Businesses (SMB) customers - from acquisition through onboarding, activation, growth, and ...
The Digital Customer Lifecycle Manager owns the endtoend lifecycle strategy for Small and MediumSized Businesses (SMB) customers - from acquisition through onboarding, activation, growth, and ...
The Digital Customer Lifecycle Manager owns the end-to-end lifecycle strategy for Small and Medium-Sized Businesses (SMB) customers - from acquisition through onboarding, activation, growth, and ...
The Digital Customer Lifecycle Manager owns the end-to-end lifecycle strategy for Small and Medium-Sized Businesses (SMB) customers - from acquisition through onboarding, activation, growth, and ...
About the Role We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement ...
About the Role We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement ...
About the RoleWe are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement ...
About the RoleWe are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement ...
Lifecycle Manager
Mclean, VA · On-site
Manage IT systems throughout their entire lifecycle-from planning and deployment to retirement ... customers' diverse and complex challenges. Intrepid Acquisition Holdings, LLC. ("IAH" and/or ...
Lifecycle Manager
Mclean, VA · On-site
Manage IT systems throughout their entire lifecycle-from planning and deployment to retirement ... customers' diverse and complex challenges. Intrepid Acquisition Holdings, LLC. ("IAH" and/or ...
What You'll do CompuNet is seeking a Lifecycle Manager to provide support and satisfaction to our existing and future customer base. This role is responsible for managing licensing and support ...
What You'll do CompuNet is seeking a Lifecycle Manager to provide support and satisfaction to our existing and future customer base. This role is responsible for managing licensing and support ...
Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs * Own the performance of always-on lifecycle automations ...
Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs * Own the performance of always-on lifecycle automations ...
Lifecycle Manager
Meridian, ID · On-site
$15.75 - $19.50/hr
Putting the customer at the center of every engagement, our mission is to design, test, deploy and ... What You'll do CompuNet is seeking a Lifecycle Manager to provide support and satisfaction to our ...
Lifecycle Manager
Meridian, ID · On-site
$15.75 - $19.50/hr
Putting the customer at the center of every engagement, our mission is to design, test, deploy and ... What You'll do CompuNet is seeking a Lifecycle Manager to provide support and satisfaction to our ...
Marketing Manager - Customer Lifecycle
$119K - $155K/yr
About the role We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement ...
Marketing Manager - Customer Lifecycle
$119K - $155K/yr
About the role We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement ...
Marketing Manager - Customer Lifecycle
Manhattan, NY · On-site
$119K - $155K/yr
About the role We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement ...
Marketing Manager - Customer Lifecycle
Manhattan, NY · On-site
$119K - $155K/yr
About the role We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement ...
Manage IT systems throughout their entire lifecycle-from planning and deployment to retirement ... customers' diverse and complex challenges. Intrepid Acquisition Holdings, LLC. ("IAH" and/or ...
Manage IT systems throughout their entire lifecycle-from planning and deployment to retirement ... customers' diverse and complex challenges. Intrepid Acquisition Holdings, LLC. ("IAH" and/or ...
Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs * Own the performance of always-on lifecycle automations ...
Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs * Own the performance of always-on lifecycle automations ...
Manager, Customer Lifecycle Marketing
$110K - $130K/yr
Magazine's Best Workplaces of 2023 Team & Role Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full ...
Manager, Customer Lifecycle Marketing
$110K - $130K/yr
Magazine's Best Workplaces of 2023 Team & Role Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full ...
... Lifecycle Manager Department Marketing & E-Commerce Reports To SVP, Global Marketing Location ... That stack includes Palantir for data intelligence and buyer cohort analysis, HubSpot as our CRM ...
... Lifecycle Manager Department Marketing & E-Commerce Reports To SVP, Global Marketing Location ... That stack includes Palantir for data intelligence and buyer cohort analysis, HubSpot as our CRM ...
Lifecycle Manager
Boston, MA · On-site
... Lifecycle Manager Department Marketing & E-Commerce Reports To SVP, Global Marketing Location ... That stack includes Palantir for data intelligence and buyer cohort analysis, HubSpot as our CRM ...
Lifecycle Manager
Boston, MA · On-site
... Lifecycle Manager Department Marketing & E-Commerce Reports To SVP, Global Marketing Location ... That stack includes Palantir for data intelligence and buyer cohort analysis, HubSpot as our CRM ...
Sr Manager, Customer Lifecycle & Retention
New York, NY · On-site
$130K - $150K/yr
Own the CRM and customer engagement roadmap, setting priorities and driving execution across email, SMS, and on-platform touchpoints * Build and manage lifecycle programs across onboarding ...
Quick apply
Sr Manager, Customer Lifecycle & Retention
New York, NY · On-site
$130K - $150K/yr
Own the CRM and customer engagement roadmap, setting priorities and driving execution across email, SMS, and on-platform touchpoints * Build and manage lifecycle programs across onboarding ...
Customer Lifecycle Manager information
See salary details
$53K - $60.3K
1% of jobs
$60.3K - $67.6K
3% of jobs
$67.6K - $75K
11% of jobs
$79.3K is the 25th percentile. Wages below this are outliers.
$75K - $82.3K
16% of jobs
$82.3K - $89.6K
16% of jobs
The median wage is $91.2K / yr.
$89.6K - $96.9K
15% of jobs
$96.9K - $104.2K
13% of jobs
$104.9K is the 75th percentile. Wages above this are outliers.
$104.2K - $111.5K
11% of jobs
$111.5K - $118.9K
4% of jobs
$118.9K - $126.2K
8% of jobs
$126.2K - $133.5K
2% of jobs
$53K
$97.1K
$133.5K
How much do customer lifecycle manager jobs pay per year?
What are the 5 stages of the customer lifecycle?
What is the highest paying job in customer service?
What is the difference between Customer Lifecycle Manager vs Customer Success Manager?
| Aspect | Customer Lifecycle Manager | Customer Success Manager |
|---|---|---|
| Primary Focus | Managing entire customer journey from onboarding to retention | Ensuring customer satisfaction and product adoption |
| Responsibilities | Developing lifecycle strategies, data analysis, cross-department coordination | Building relationships, onboarding, support, renewal efforts |
| Skills & Certifications | CRM tools, data analysis, communication, project management | Customer relationship skills, communication, product knowledge |
| Work Environment | Cross-functional teams, strategic planning | Customer-facing, support, account management |
While both roles focus on customer engagement, the Customer Lifecycle Manager oversees the entire customer journey with a strategic approach, whereas the Customer Success Manager concentrates on ensuring customer satisfaction and retention through direct relationship management.
What does a customer lifecycle manager do?
How much do lifecycle marketing managers make?

Job description
insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.
Job Description:
The Opportunity
We're seeking a Customer Lifecycle Manager to lead the strategy and execution of our digital-first customer engagement initiatives. This is not a traditional CSM role managing a book of accounts-this is a strategic individual contributor position focused on building and scaling digital programs that drive adoption, retention, and expansion across our entire customer base.
You'll architect and execute lifecycle campaigns, develop AI-powered customer success strategy (Agentic CSM), and drive in-app adoption strategy across our product portfolio. This role sits at the intersection of customer success, marketing automation, data analytics, and AI-requiring both strategic vision and hands-on execution capabilities.
What You'll Do
Lifecycle Campaign Strategy & Execution (60%)
Design and execute automated customer journeys across the full lifecycle:
- Build and optimize onboarding sequences that accelerate time-to-value across multiple product families
- Develop adoption campaigns triggered by telemetry and usage data to drive feature engagement
- Create retention and expansion campaigns targeting specific customer segments and behaviors
- Design win-back flows for at-risk and dormant customers
- Continuously analyze campaign performance metrics and iterate based on data
Own end-to-end execution in customer success platforms:
- Build playbooks and automation workflows in Totango (or similar CS platforms)
- Integrate campaigns across email, in-app messaging, community, and other digital channels
- Coordinate with cross-functional teams (Product, Marketing, Support, Sales) to ensure message consistency
- Establish KPIs including reach, engagement, conversion, and business impact (NRR, GRR, churn reduction)
AI Agentic CSM Strategy & Vision (30%)
Own the strategic vision for AI-powered customer engagement:
- Define what customer problems AI agents should solve and how they should delight customers
- Design the customer experience for AI-powered email responses, proactive outreach, and intelligent recommendations
- Map customer touchpoints where AI intervention creates value vs. where human CSMs are essential
- Establish success criteria, KPIs, and measurement frameworks for AI agent performance
- Create the strategic roadmap for phased rollout across customer segments and product families
Collaborate with technical teams to bring the vision to life:
- Partner with IT and AI Ops teams to translate customer experience requirements into technical specifications
- Work with data engineering to identify required data sources, triggers, and integration points
- Test pilot programs with select customer cohorts and gather feedback to refine the approach
- Document use cases, expected outcomes, and customer journey maps that guide technical development
- Stay current on AI developments in customer success and evaluate emerging capabilities
Define the strategy for in-app customer engagement:
- Design in-app messaging strategies leveraging WalkMe or similar digital adoption platforms
- Develop contextual tooltips, smart tips, feature announcements, and value prompts
- Implement in-app NPS and feedback collection to measure customer sentiment in real-time
- Create webinar promotion banners and welcome shoutouts that drive engagement
- Partner with Product and UX teams to ensure in-app experiences align with product roadmap
Note: Strategy ownership only-execution partners with dedicated in-app messaging team.
Who You Are
Required Experience & Skills
Professional Background:
- 3-5 years in digital customer success, customer marketing, or marketing automation in B2B SaaS
- Proven track record designing and executing lifecycle campaigns at scale (1,000+ customers)
- Deep hands-on experience with customer success platforms (Totango, Gainsight, ChurnZero, or similar)
- Strong technical aptitude with ability to learn complex software products quickly
- Experience integrating multiple systems (CRM, CS platforms, marketing automation, data warehouses)
Strategic & Analytical Capabilities:
- Data-driven decision maker who uses analytics to drive program optimization
- Ability to build customer segmentation strategies and personalized journeys
- Experience tracking leading and lagging indicators (reach KPIs, effect KPIs, ROI KPIs)
- Comfortable working with telemetry data, health scores, and behavioral triggers
- Strong project management skills with ability to manage multiple initiatives simultaneously
AI & Automation Strategy:
- Strategic thinker who can envision how AI can delight customers and solve real problems
- Ability to translate customer needs into requirements that technical teams can build
- Understanding of what AI agents can and can't do-where automation adds value vs. where humans are essential
- Experience partnering with technical teams (IT, Engineering, Data) to bring customer-facing solutions to life
- Curiosity about AI developments in customer success with ability to evaluate and apply new capabilities
Communication & Collaboration:
- Excellent written communication skills-you'll be crafting customer-facing campaigns
- Cross-functional influencer who can build bridges with Product, Engineering, Marketing, Sales, and Support
- Ability to navigate ambiguity and drive projects forward without perfect information
- Comfortable presenting strategy and results to senior leadership
Preferred Qualifications
- Experience in a multi-product SaaS environment with diverse customer base
- Background in product-led growth or digital-first companies
- Familiarity with digital adoption platforms (WalkMe, Pendo, Appcues)
- Customer success or customer marketing experience in AI/ML product companies
- Marketing automation platform expertise (Pardot, Marketo, HubSpot)
- Experience designing customer experiences that blend automation with human touchpoints
The salary range in United States of America for this position is 88,000.00 to 111,000.00 USD Annual.
Your specific offer within this range will be determined by your skills, experience, and qualifications. For non-sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission target.
We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Learn more about our high-energy, high-performance global team: Work With Us
insightsoftware About Us: Hear From Our Team
Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
About insightsoftware
Sourced by ZipRecruiter
Industry
Software development
Company size
1,001 - 5,000 Employees
Headquarters location
Raleigh, NC, US
Year founded
2018