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Cruise Line Marketing Jobs (NOW HIRING)

At Norwegian Cruise Line, we don't just sell trips; we deliver "pinch-me-is-this-real" experiences ... High School Diploma in hand (though a Degree in Marketing or Business makes us extra happy!

... cruise line profiles (Budget, Moderate, Upscale, and Luxury). * Develop strategic vision for merchandising standards onboard and partner with visual and marketing teams to execute the vision to ...

... cruise line profiles (Budget, Moderate, Upscale, and Luxury). * Develop strategic vision for merchandising standards onboard and partner with visual and marketing teams to execute the vision to ...

... cruise line profiles (Budget, Moderate, Upscale, and Luxury). * Develop strategic vision for merchandising standards onboard and partner with visual and marketing teams to execute the vision to ...

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Cruise Line Marketing information

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$22K

$47.5K

$74K

How much do cruise line marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for cruise line marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is a cruise line marketing?

A Cruise Line Marketing job involves promoting a cruise company's brand, services, and vacation packages to attract customers. Professionals in this role develop marketing campaigns, manage digital and print advertising, collaborate with travel agencies, and analyze market trends to optimize strategies. They may also work on social media engagement, email marketing, and promotional events. The goal is to boost bookings, enhance brand visibility, and ensure a strong market presence in the competitive travel industry.

What are the key skills and qualifications needed to thrive in cruise line marketing, and why are they important?

To thrive in Cruise Line Marketing, you need expertise in marketing strategy, digital and social media campaigns, and market research, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, analytics tools like Google Analytics, and experience with email marketing and content management systems are valuable assets. Creativity, excellent communication, and the ability to work collaboratively in a fast-paced environment are important soft skills. These competencies are critical for effectively promoting cruise experiences, engaging diverse customer segments, and driving ticket sales in a highly competitive industry.

What are some common challenges faced in cruise line marketing?

Professionals in Cruise Line Marketing often navigate challenges such as adapting campaigns to seasonal demand, differentiating the brand in a saturated travel market, and responding to rapidly changing consumer preferences. The role may require close coordination with sales teams, creative departments, and external partners to ensure messaging is consistent and effective across channels. Staying current with travel trends, digital marketing best practices, and customer feedback is essential to successfully engage audiences and meet booking targets. Overcoming these challenges can be very rewarding and provides valuable experience for advancing to senior marketing or brand management positions within the hospitality or travel sector.

More about Cruise Line Marketing jobs

What cities are hiring for Cruise Line Marketing jobs?

Cities with the most Cruise Line Marketing job openings:

What are the most commonly searched types of Cruise Line Marketing jobs?

The most popular types of Cruise Line Marketing jobs are:

What states have the most Cruise Line Marketing jobs?

States with the most job openings for Cruise Line Marketing jobs include:

Infographic showing various Cruise Line Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Sr. Manager, Indirect Category (Marketing)

Norwegian Cruise Line

Miami, FL • On-site

$100 - $125/hr

Other

Posted 20 days ago


Norwegian Cruise Line rating

7.6

Company rating: 7.6 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

4th of 9 rated cruise lines


Job description

## Sr. Manager, CategoryApplylocations: Miami, Floridatime type: Full timeposted on: Posted Yesterdayjob requisition id: JR01961**GROW YOUR CAREER WITH US** At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family! **APPLY ONLINE** If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.**JOB SUMMARY**Lead the global sourcing and category management strategy for all marketing spend categories across all brands. Manage annual marketing spend of $300M+ supporting all global marketing activities. Partner closely with senior marketing leadership and cross-functional stakeholders to enable business and brand growth objectives while improving overall cost competitiveness. Align procurement strategies with company marketing priorities, innovation roadmaps, and go-to-market initiatives. Serve as a strategic advisor to business stakeholders to balance creativity, speed-to-market, quality, risk, and cost optimization.**DUTIES & RESPONSIBILITIES*** Develop and execute global and regional category strategies across all marketing spend areas, aligning sourcing initiatives with business objectives and stakeholder requirements.* Own strategic sourcing and supplier management for marketing categories including creative agencies, media, digital/social marketing, events, production, sponsorships, market research, analytics, and promotional materials.* Deliver annual cost savings targets of 5–10%+ through strategic sourcing, commercial negotiations, and supplier optimization initiatives.* Drive value creation through cost reduction, demand management, process improvements, and innovative commercial solutions.* Identify opportunities for spend leverage, standardization, supplier consolidation, and improved total cost of ownership.* Monitor market trends, inflationary pressures, and industry developments to proactively manage costs and mitigate supply risks.* Lead the end-to-end strategic sourcing process, including opportunity assessment, strategy development, RFx execution, supplier evaluation, negotiations, contract implementation, and performance management.* Execute RFIs, RFPs, RFQs, and competitive bidding events while ensuring sourcing initiatives meet business timelines and implementation goals.* Negotiate complex global agreements covering commercial, legal, operational, service-level, and performance terms.* Build and maintain strategic partnerships with key suppliers and agency partners, fostering innovation, collaboration, and long-term value.* Lead supplier relationship management activities, including Quarterly Business Reviews, performance scorecards, innovation reviews, risk assessments, and continuous improvement programs.* Interface with executive leadership and supplier executives to drive accountability for quality, service, innovation, sustainability, and financial performance.* Optimize the global supply base through supplier rationalization, capability assessments, risk management, governance, compliance, and business continuity planning.* Establish procurement governance, policies, reporting, analytics, and KPI frameworks while partnering with Finance, Legal, Marketing, and Operations to ensure alignment and compliance.* Lead cross-functional sourcing and transformation initiatives, influence stakeholders at all levels, champion change management and continuous improvement, and mentor procurement team members to foster a high-performance culture.* Perform other job-related functions as assigned.**QUALIFICATIONS****DEGREE TYPE:** Bachelor's Degree**FIELD(S) OF STUDY:** Supply Chain, Engineering, or Business**EXPERIENCE:*** Minimum 8 years of strategic sourcing, category management, supplier relationship management, contract negotiation, project management, business analysis, and change management experience.* 5+ years of Marketing or related category experience. Cruise line and Duty-Free knowledge a plus.**COMPETENCIES/SKILLS:*** Working knowledge of an automated logistics and purchasing system is required, preferably with MXP and SAP.* Strategic thinking and understanding of supply markets and associated dynamics.* Strong knowledge of strategic sourcing methodology with pragmatism to manage exceptions.* Ability to develop category and sourcing strategies by identifying areas of opportunity.* History of effectively directing and leveraging procurement spend by leading global cross-functional teams.* Experience managing and maintaining strong supplier relationships.* Strong leadership presence and negotiation/contract management experience.* Knowledge and experience with best practice processes, tools, and procurement/spend systems data and analysis.* Strong interpersonal and management capabilities.* Must have strong organizational skills.* Strong problem solving, analytical and report summation, and conflict resolution skills.* Ability to apply change management and consulting skills/knowledge and expertise.* Firsthand working knowledge of strategic sourcing methodology required. Technical knowledge and expertise preferred.* Proficiency in Microsoft suite (Word, Excel, and PowerPoint), proficiency in Procure-to-Pay systems (e.g., Coupa, Oracle). Team Building, technical knowledge and expertise, high degree of business acumen, management, and interpersonal skills.**CERTIFICATIONS/LICENSES:*** MBA or equivalent preferred. Nationally recognized professional certification preferred (i.e., Certified Purchasing Manager), or any equivalent combination of relevant education, training, and work experience.**ABOUT NCLH** Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year. **LEARN MORE ABOUT OUR COMPANY:** At a Glance Brand Overview Norwegian Cruise Line Oceania Cruises Regent Seven Seas CruisesNew Releases **EQUAL OPPORTUNITY EMPLOYER** It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. #J-18808-Ljbffr

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