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Cruise Line Marketing Jobs (NOW HIRING)

One Spa World

Marketing Manager

Coral Gables, FL · On-site

Manages the Onboard Marketing for assigned Maritime Operations cruise lines and departments ... Develops campaigns with Cruise Line partners and cross-functional teams to market the spa pre ...

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How much do cruise line marketing jobs pay per year?

As of Aug 6, 2026, the average yearly pay for cruise line marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in cruise line marketing, and why are they important?

To thrive in Cruise Line Marketing, you need expertise in marketing strategy, digital and social media campaigns, and market research, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, analytics tools like Google Analytics, and experience with email marketing and content management systems are valuable assets. Creativity, excellent communication, and the ability to work collaboratively in a fast-paced environment are important soft skills. These competencies are critical for effectively promoting cruise experiences, engaging diverse customer segments, and driving ticket sales in a highly competitive industry.

What are some common challenges faced in cruise line marketing?

Professionals in Cruise Line Marketing often navigate challenges such as adapting campaigns to seasonal demand, differentiating the brand in a saturated travel market, and responding to rapidly changing consumer preferences. The role may require close coordination with sales teams, creative departments, and external partners to ensure messaging is consistent and effective across channels. Staying current with travel trends, digital marketing best practices, and customer feedback is essential to successfully engage audiences and meet booking targets. Overcoming these challenges can be very rewarding and provides valuable experience for advancing to senior marketing or brand management positions within the hospitality or travel sector.

What is a cruise line marketing?

A Cruise Line Marketing job involves promoting a cruise company's brand, services, and vacation packages to attract customers. Professionals in this role develop marketing campaigns, manage digital and print advertising, collaborate with travel agencies, and analyze market trends to optimize strategies. They may also work on social media engagement, email marketing, and promotional events. The goal is to boost bookings, enhance brand visibility, and ensure a strong market presence in the competitive travel industry.

More about Cruise Line Marketing jobs
What cities are hiring for Cruise Line Marketing jobs? Cities with the most Cruise Line Marketing job openings:
What are the most commonly searched types of Cruise Line Marketing jobs? The most popular types of Cruise Line Marketing jobs are:
What states have the most Cruise Line Marketing jobs? States with the most job openings for Cruise Line Marketing jobs include:
What job categories do people searching Cruise Line Marketing jobs look for? The top searched job categories for Cruise Line Marketing jobs are:
Cruise Line Marketing jobs near you
Infographic showing various Cruise Line Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Marketing Manager

One Spa World

Coral Gables, FL • On-site

Full-time

Medical, Dental, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

sea on cruise ships and on land at resorts. The company is dedicated to maintaining the highest quality standards and service delivery and is continually evolving to include all aspects of health and beauty while focusing on new advances within the wellness industry.
The ideal candidate is a highly collaborative, self-starter with strong brand/product marketing background. Feels comfortable in a fast-paced environment. Has a passion for the spa, health and wellness industry and has had exposure to the travel/cruise industry. The candidate has a degree in business/marketing with exemplary project management skills, creative story-telling abilities to be able to craft clear, concise, and compelling results-oriented briefs
Essential Duties and Responsibilities
  • Manages the Onboard Marketing for assigned Maritime Operations cruise lines and departments, executing annual marketing plan and marketing projects, including spa brochures, menus, price lists, promotional materials, banners, posters, digital signage and video content
  • Identify business opportunities with cruise partners while preserving brand guidelines and requirements, maintaining strong relationships to foster collaboration and mutual success.
  • Develops campaigns with Cruise Line partners and cross-functional teams to market the spa pre-cruise, onboard and post cruise to meet yearly revenue goals
  • Execute each Cruise Line's annual marketing plan in consultation with Cruise Line brand Director of Spa Operations, and/or Modality Department Directors
  • Craft and develop comprehensive project/creative briefs that provide clear direction on content and product information for ad agencies, graphic designers and print production team for each marketing campaign
  • Serve as the liaison alongside the Director of Spa Operations between the Marketing Department and Cruise Line on the tactical campaigns, creative and promotional plans
  • Work with department directors to introduce tactical initiatives, activations and seminars that strengthen and support the marketing strategy and drive guest acquisition.
  • Launch new products and services for each Cruise Line brand and Modality Department
  • Manage new content requests and schedules for each Cruise Line's Marketing Plan
  • Prepare presentations supporting marketing initiatives for assigned Cruise Lines
  • Maintain frequent, active engagement with Cruise Lines to verify alignment, pull-through, and two-way communication about the status, performance evaluation, opportunities, and issues related to initiatives
  • Verify all spa marketing is in alignment with brand voice and all collateral is as per brand standard guidelines
  • Work with traffic manager to keep each creative job on budget and timely delivery for each Cruise Line
  • Attend meetings and training as required by management•
  • Other duties as assigned

Key Relationships
  • Director of Marketing
  • Marketing Managers
  • Department Leaders
  • Directors of Operations
  • Internal stakeholders
  • External stakeholders

Financial Responsibilities
Qualifications
  • Bachelor's degree in marketing/business, communications or similar.
  • A minimum of five (5-7) years of experience in Marketing, Integrated Communications, or related Business
  • A minimum of two (2) years of managerial experience
  • Proven project management and creative acumen
  • Spa, Health and Wellness and Travel/Cruise experience a plus

Knowledge and Skills
  • Strong content writing/editing skills
  • Ability to grasp new topics quickly and communicate professional with stakeholders and senior leadership.
  • Strong organizational, written, and verbal communication skills
  • Ability to manage time and prioritize work autonomously.
  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives.
  • Positive attitude, professional demeanor and adaptable to a changing environment and timelines
  • Ability to provide and execute creative solutions to challenges

Benefits Offered
  • Paid Time Off
    • Health Insurance
    • Dental Insurance
    • Healthcare spending or reimbursement accounts - HSAs & FSAs
    • Match 401K
    • A variety of ancillary benefits
    • Product & services discounts

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