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Job Description: Marketing CoordinatorJersey City, NJ | Marketing Team | Reports to Director of MarketingWho is Lotto.com? Lotto.com Inc. is a New Jersey-based start-up, aiming to change the way the lottery is played. We built the best-in-class lottery distribution platform, to deliver a secure and contactless online experience to players. Up to 50% of all lottery ticket sales nationwide support various initiatives, and we are on a mission to increase funding for those causes, including scholarships and educational programs, social services, pensions for firefighters, assistance programs for seniors, road maintenance, and much more. Who you are:Do you like to find out what attracts a person to buy a product? Have you ever imagined to work at a startup? If the answer is yes to any of those questions… continue reading because this job might be the one for YOU! Lotto.com Inc. is seeking a Marketing Coordinator who will be assisting the Director of Marketing across digital media, CRM management and helping coordinate campaigns with Lotto.com’s media agency, creative agency and PR agency. Additional Information: Skills and QualificationsBachelor’s degree in marketing, advertising, or communicationsMUST have at least 1 year of CRM experience 1-2 years’ experience as a Marketing Manager/ CRM Manager / Ad tech Account Manager or similar rolesFast learner who can understand technology at any levelAnalytical and process-oriented mindset with unparalleled attention to detailKnowledge of traditional and digital marketing, content marketing, and social media marketingExperience with research using data analytics software (Google Analytics, Google Datastudio) Excellent writing, communication, and presentation skillsProficiency in full Google suitePreferred QualificationsFamiliarity with Contentful (CMS) and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social platformsWorking knowledge of HTML and design and email softwareExperience working with budgets and forecasting Job Advertisement: Responsibilities includeSupport the team and the company in reaching the marketing objectivesCollect information that is useful for strategy planning and developmentCoordinate communication across agency partnersDiscover actual market trends and patternsDevelop, plan, execute and optimize customer behavior based CRM campaignsBe in charge and create customer touchpoints via email, SMS, and push notifications, retargeting to meet business goalsOperation of various systems – for campaign execution and monitoringInterpret data, analyze results to improve ROI performanceSurface data-driven insights and an iterative testing approach to optimize campaigns, content, and segmentationLead our CRM strategy from inception and take the reins on implementing high-impact initiatives across the customer lifecycle that accelerate active customer growth and revenue generation.Own our sophisticated CDP/CRM infrastructure - constantly working to evolve and improve how, when, and what we're able to communicate with our customers.Own the email deployment calendar while working cross-functionally with marketing, operations, creative and performance teamsMaintain and devise a clear reporting structure for the business on all things CRMChampion a data-driven approach to CRM, using numbers to influence and enhance storytelling and retentionDevelop a testing culture to help optimize current marketing and triggered campaignsManage complex customer touchpoints and flows to ensure efficiency in customer communicationFocus on customer lifetime value: provide insight on the recency, frequency and monetary value of our customers, across different consumer segments & marketsContinue to grow and build the active database for all CRM activities, coming up with new and innovative means to drive signup and active usersManage and develop Lotto.com’s rewards loyalty program, coming up with ways to increase signup and awareness whilst building engagement and value in the program.Be responsible and contribute to improvements in repeat purchase and LTV across all markets $50,001 - $75,000