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How much do crm functional lead jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for crm functional lead in the United States is $67.26, according to ZipRecruiter salary data. Most workers in this role earn between $53.61 and $85.58 per hour, depending on experience, location, and employer.

What is a CRM Functional Lead?

CRM Functional Leads are professionals responsible for overseeing the design, implementation, and optimization of Customer Relationship Management (CRM) systems within an organization. They act as a bridge between business stakeholders and technical teams to ensure that CRM solutions meet business needs and improve customer engagement. Their role includes gathering requirements, configuring CRM platforms, managing projects, and providing user training and support. CRM Functional Leads often specialize in platforms like Salesforce, Microsoft Dynamics, or Oracle CRM. They play a key role in driving customer-focused strategies and ensuring that the CRM system delivers value to the business.

What are the key skills and qualifications needed to thrive as a CRM Functional Lead?

To thrive as a CRM Functional Lead, you need expertise in customer relationship management processes, business analysis, and a relevant degree, often supported by experience with CRM implementations. Familiarity with platforms like Salesforce or Microsoft Dynamics 365, along with certifications such as Salesforce Certified Administrator or Microsoft Certified: Dynamics 365 Fundamentals, is typically required. Strong communication, problem-solving, and leadership skills help you bridge the gap between business stakeholders and technical teams. These skills ensure successful CRM adoption, effective project delivery, and alignment of CRM solutions with organizational goals.

How does a CRM Functional Lead typically collaborate with cross-functional teams to ensure successful project delivery?

A CRM Functional Lead works closely with stakeholders from sales, marketing, IT, and customer service to gather requirements, define processes, and align project goals. They act as a bridge between business users and technical teams, translating business needs into system specifications and ensuring solutions are user-friendly and effective. Regular meetings, workshops, and documentation reviews are common, and strong communication skills are essential to manage expectations and facilitate smooth project execution. This cross-functional collaboration is key to delivering CRM projects that drive business value and user adoption.

What are popular job titles related to Crm Functional Lead jobs?

For Crm Functional Lead jobs, the most frequently searched job titles are:

Infographic showing various Crm Functional Lead job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $139,900 per year, or $67.3 per hour.

CRM Functional Administrator

Philadelphia, PA • On-site

Soni Resources
Recruiting and Staffing Services • 11 - 50 employees
Learn more about Soni Resourcesexternal

$110K/yr

Full-time

Re-posted 3 days ago

Job description

Soni's client is seeking a CRM Functional Administrator to join their team in Nashville, TN! This role is responsible for the functional design, implementation, and management of a CRM solution, ensuring it aligns with business needs. The individual will collaborate with stakeholders to gather requirements, configure the CRM system, and lead functional teams. This position serves as the main point of contact between business users and liaises with technical teams to deliver solutions that meet expectations, driving improvements and innovative solutions.
Responsibilities:
  • Lead the design and configuration of CRM solutions based on business requirements.
  • Manage the delivery of functional solutions, ensuring project milestones are met.
  • Develop and deliver training programs for end-users.
  • Communicate with stakeholders to provide updates and address concerns.
  • Recommend and implement best practices for CRM configuration and usage.

Qualifications:
  • 4+ years' experience in CRM administration.
  • Knowledge of related platforms and tools.
  • Experience managing projects from ideation to delivery.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.

Compensation: up to $110,000 annually
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
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About Soni Resources

Sourced by ZipRecruiter

Soni is a premier staffing & recruitment company that is disrupting the human capital management space. Headquartered in New York, Soni has presence in 23 markets across the United States. We support each professional relationship with a cutting-edge approach, industry-leading insights, and a human touch. We are trusted to help companies and individuals tackle their challenges and capture their greatest opportunities. We are minority-owned, and diversity & inclusion is in our DNA. We are committed to creating environments where people are empowered to be their authentic selves.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

New York, NY, US

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