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Creative Planning Jobs in California (NOW HIRING)

Murad

Creative Strategist

El Segundo, CA · Hybrid

$120K - $130K/yr

You'll sit at the intersection of creative strategy, communications planning, and campaign planning, helping shape the big idea, sharpen the message, define channel roles, and keep the work coherent ...

Murad

Creative Strategist

El Segundo, CA · On-site

$120K - $130K/yr

You'll sit at the intersection of creative strategy, communications planning, and campaign planning, helping shape the big idea, sharpen the message, define channel roles, and keep the work coherent ...

Fellow

Creative Director

San Francisco, CA · On-site

The Creative Director will drive the brand's success by leading the visioning, development, and ... Manage functional budget including annual budget planning, spend tracking, and end of month close ...

Fellow

Creative Director

San Francisco, CA · On-site

The Creative Directorwill drive the brand's success by leading the visioning, development, and ... Manage functional budget including annual budget planning, spend tracking, and end of month close ...

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All JobsCreative Planning JobsCreative Planning Jobs in California

Creative Planning information

See California salary details

$19.2K

$66.2K

$97.2K

How much do creative planning jobs pay per year?

As of Aug 6, 2026, the average yearly pay for creative planning in California is $66,178.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,800.00 and $79,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in creative planning, and why are they important?

To excel in Creative Planning, you need strong conceptual thinking, project management abilities, and a background in marketing, communications, or a related field. Familiarity with digital design tools (like Adobe Creative Suite), project management software, and data analytics platforms is typical. Excellent communication, collaboration, and adaptability are crucial soft skills for aligning creative ideas with business objectives. These competencies ensure that innovative concepts are effectively developed, delivered on time, and resonate with target audiences.

How does a creative planner typically collaborate with other departments during a campaign development process?

As a Creative Planner, you will work closely with account managers, strategists, and creative teams to ensure that campaign concepts align with client objectives and audience insights. Collaboration often involves leading brainstorming sessions, synthesizing research findings, and translating strategic direction into creative briefs. Regular meetings and open communication with multiple departments are essential to keep projects on track and ensure that all stakeholders are aligned with the campaign vision. This cross-functional teamwork is crucial for producing cohesive, effective campaigns that meet both creative and business goals.

What is creative planning?

Creative planning is the process of developing innovative strategies and ideas to achieve specific goals, often within marketing, advertising, or content creation industries. It involves brainstorming, research, and collaboration to generate concepts that resonate with target audiences and align with brand objectives. Creative planners analyze market trends, consumer behavior, and competitor activities to inform their recommendations. Their work helps ensure that campaigns and projects are both original and effective, maximizing impact and engagement.

What is the difference between Creative Planning vs Creative Strategist?

AspectCreative PlanningCreative Strategist
CredentialsTypically requires a degree in marketing, advertising, or related fieldsOften holds similar degrees, with additional emphasis on market research and consumer insights
Work EnvironmentCollaborates with creative teams, account managers, and clients in advertising agencies or marketing firmsWorks closely with marketing teams, clients, and creative departments to develop strategic campaigns
Industry UsageCommonly found in advertising, marketing, and media agenciesPrimarily used in advertising, branding, and digital marketing sectors

Creative Planning and Creative Strategist roles often overlap in skills and industry settings. Creative Planning focuses on developing campaign concepts and planning strategies, while Creative Strategists emphasize market research and consumer insights to guide creative development. Both roles are essential in creating effective marketing campaigns, but their primary focus and responsibilities differ slightly.

What job categories do people searching Creative Planning jobs in California look for? The top searched job categories for Creative Planning jobs in California are:
What cities in California are hiring for Creative Planning jobs? Cities in California with the most Creative Planning job openings:
Creative Planning jobs near you
Infographic showing various Creative Planning job openings in California as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, 2% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $66,178 per year, or $31.8 per hour.

Associate Director, Social Creative

Warner Music Group

Los Angeles, CA • On-site

Full-time

Re-posted 17 days ago

Warner Music Group rating

7.3

Company rating: 7.3 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

40th of 75 rated media

Job description

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
  • Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
  • Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
  • Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Associate Director, Social Creative
A little bit about our team:
The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross-functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct-to-Fan and Community Engagement. The team is responsible for marquee artists and their storytelling.
Your role:
As Associate Director, Social Creative, you'll marry artist strategy and audience insights to bring creative execution to life across social-first and social-native content. From developing repeatable formats for varying scenarios to concepting lo-fi and hi-fi materials, you'll create shareable social media content for both organic and paid.
Here you'll get to:
  • Create and manage engaging, platform-specific social media content, blending storytelling with analytics to boost engagement (deep familiarity with each platform's specs, limitations, safe zones, paid media units, etc.)
  • Pitch ideas based on strategy and creative brief criteria
  • Concept, refine, and manage always-on social creative (planned editorial programming around sync, milestone, seasonal, foreseeable cultural moments, competitive drafting, lifestyle alignment, and holidays) for owned and operated channels as well as partner artists' channels
  • Concept and develop reactive social creative around trending tracks, trending sounds and formats, breaking news, and pop culture
  • Shoot and edit content
  • Set the tone between concept and copywriting within brand guidelines
  • Use performance metrics (KPIs, engagement) to refine content and iterate on ideas
  • Leverage predictive tools and insights around relevant content categories in the always-evolving social landscape
  • Collaborate with cross-functional teams

About you:
  • You are a social producer and editor with a proven track record (and portfolio - required) of organizing editorial that delivers against a defined strategy
  • You're a storyteller at heart and an excellent communicator
  • You can anticipate what type of conversation and talk-factor social creative will elicit amongst different communities
  • You're incredibly organized and can handle high volume intake and output without losing clever, savvy, and fun within the process
  • You are adept in video editing software (from Adobe Premiere Pro, After Effects, to Capcut, etc.)

We'd love it if you also had:
  • Design experience
  • Copywriting across multiple tones of voice and audience vernacular

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-OnsiteAnnual Rate: $95,000 - $105,000 Annually
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2026 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

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