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Creative Director Cpg Jobs in Utah (NOW HIRING)

CMO

Orem, UT · On-site

$225 - $275/hr

... direct-to-consumer and CPG space. This role reports directly to the CEO and is one of the most ... Drive packaging, creative, and content standards that reflect premium brand positioning while ...

... direct-to-consumer and CPG space. This role reports directly to the CEO and is one of the most ... Drive packaging, creative, and content standards that reflect premium brand positioning while ...

Showing results 21-23

Creative Director Cpg information

What does a creative director in CPG do?

A Creative Director in the consumer packaged goods (CPG) industry leads the development and execution of creative strategies for brands and products. They oversee teams of designers, copywriters, and marketers to ensure that packaging, advertising, and promotional materials align with the brand's vision and appeal to target consumers. Their role often involves collaborating with product managers, conducting market research, and staying current with industry trends to create innovative campaigns that drive sales and strengthen brand identity.

What are the key skills and qualifications needed to thrive as a creative director in CPG?

To thrive as a Creative Director in the CPG (Consumer Packaged Goods) industry, you need a strong background in design, brand strategy, and marketing, typically supported by a degree in design, marketing, or a related field. Proficiency with creative software like Adobe Creative Suite, project management tools, and familiarity with packaging design standards are essential. Leadership, collaboration, and the ability to articulate a clear creative vision are key soft skills for excelling in this role. These skills and qualities are crucial for developing compelling brand experiences that resonate with consumers and drive business growth in a competitive marketplace.

How does a creative director in CPG typically collaborate with marketing and product teams to launch new products?

As a Creative Director in the consumer packaged goods (CPG) industry, close collaboration with both marketing and product teams is essential throughout the product development and launch process. You’ll work with product managers to understand the brand vision and product attributes, then partner with marketing to craft compelling campaigns and visual assets that resonate with target audiences. Regular brainstorming sessions, cross-functional meetings, and creative reviews are common, ensuring all teams are aligned on messaging, design, and timing. This collaborative environment fosters innovation but also requires strong communication and project management skills to balance diverse perspectives and meet tight deadlines.

What is the difference between Creative Director Cpg vs Graphic Designer?

AspectCreative Director CpgGraphic Designer
CredentialsBachelor's degree in design, marketing, or related field; extensive portfolioAssociate's or Bachelor's degree in graphic design or related field; portfolio required
Work EnvironmentLeadership role overseeing teams, strategic planning, client interactionsIndividual or team-based design work, primarily focused on creating visuals
Industry UsageUsed in consumer packaged goods (CPG) companies, branding agenciesUsed across various industries including advertising, publishing, branding

The main difference is that a Creative Director Cpg leads creative strategies and manages teams within the CPG industry, focusing on brand vision and campaign oversight. In contrast, a Graphic Designer primarily executes visual designs, often working under direction. The Creative Director Cpg role involves higher-level responsibilities, strategic thinking, and leadership, whereas Graphic Designers focus on creating specific visual assets.

What are popular job titles related to Creative Director Cpg jobs in Utah?

For Creative Director Cpg jobs in Utah, the most frequently searched job titles are:

What cities in Utah are hiring for Creative Director Cpg jobs?

Cities in Utah with the most Creative Director Cpg job openings:

Brand Marketing Associate- Owala, Softlines

Trove Brands

Lehi, UT • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago


Trove Brands rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz


Job description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.
A career at Trove Brands is not about punching the clock. It's about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face-and break through-new challenges every single day.
Come help lead softlines strategy within Owala's core business-the fastest growing hydration brand in the country. As a Brand Marketing Associate, you will help drive the strategy for softlines within Owala's core product line (bags and related accessories), partnering with experts across the 4Ps to assess, evaluate, and execute strategies that build sustainable growth within this segment. This role sits on our brand management career track, offering a path toward broader brand leadership as you build category expertise.
Key Responsibilities:
  • Create purpose-driven brand strategies for the softlines segment of core that drive significant and sustainable growth
  • Lead strategy execution of brand building, innovation, and business model ideas within softlines to hit financial and volume targets in collaboration with cross-functional teams
  • Collaborate with experts across the 4Ps to assess and evaluate solutions, orchestrate the annual plan for softlines, and ensure execution across the 4Ps is consistent with brand foundation and the broader core business
  • Understand the softlines consumer within the core business and work with data to unlock key business insights for product innovation and marketing messaging
  • Oversee demand planning for softlines, forecasting by applying business insights specific to the segment
  • Lead commercialization of product initiatives within softlines that deliver the annual brand plan
  • Partner with Sales to create compelling softlines-specific stories to profitably win with key customers

Required Qualifications:
  • Bachelor's degree or equivalent relevant professional experience
  • 2+ years of professional experience in Brand Marketing, Product/Category Management, Finance, Sales, Consulting, a leadership development program, or another relevant business function; strong internship experience may also be considered
  • Demonstrated track record of driving measurable results, with the ability to clearly articulate your individual contribution and impact
  • Strong analytical ability to translate data into meaningful business insights and action
  • Working understanding of the 4Ps of marketing (Product, Price, Place, Promotion) and how they can be used to achieve brand and business objectives
  • Strong business and financial acumen, including an understanding of how business decisions can impact topline and bottom-line performance
  • Ability to think strategically, generate creative solutions, and balance short-term business needs with long-term brand health
  • Ability to independently own and drive initiatives from strategy through execution, manage multiple priorities, and achieve results in a fast-paced environment
  • Strong cross-functional collaboration and influencing skills
  • Excellent written and verbal communication skills
  • Self-starter who can operate effectively with ambiguity and limited supervision
  • Proficiency with Excel and PowerPoint

Preferred Qualifications:
  • Experience in CPG, consumer products, softlines, apparel, accessories, retail, or another consumer-facing busines
  • Strong analytic ability to translate data into meaningful insights and action within softlines
  • Ability to strategically choose levers to balance short-term commitments and long-term brand health for the softlines segment
  • Understand P&L mechanics and how to impact topline and bottom-line drivers within softlines
  • Ability to identify and evaluate brand building ideas across the 4Ps and make connections across other segments and brands in the portfolio
  • Ability to determine how to use the 4Ps to achieve brand strategy and goals for softlines
  • Demonstrate comfort and capability with softlines businesses at all stages of growth
  • Ability to influence and inspire direct and cross-functional teams supporting softlines

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.
Among the many benefits our team members enjoy are:
  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!

Trove Brands is an equal opportunity employer.
Phone calls regarding this position are not accepted.
This is a fully in-office position at our HQ in Lehi, Utah.

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