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Cpl Marketing Jobs (NOW HIRING)

Leads a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions * Monitors and manages Division Marketing ...

Leads a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions * Monitors and manages Division Marketing ...

Leads a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions * Monitors and manages Division Marketing ...

... CPL • Experiment with new campaign formats, acquisition strategies, and audience segments • ... marketing initiatives • Ensure campaigns align with broader business growth and revenue ...

Marketing Manager

Manhattan, NY · On-site

$120K - $150K/yr

Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns. * Manage the marketing budget, ensuring alignment with ...

Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns. * Manage the marketing budget, ensuring alignment with ...

Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns. * Manage the marketing budget, ensuring alignment with ...

Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns. * Manage the marketing budget, ensuring alignment with ...

Own marketing operations and analytics ... UTMs, dashboards, attribution; report on MQLs, SQLs, pipeline $, CPL, CVR, ROAS, CAC/LTV; turn ...

Evaluate campaign effectiveness using KPIs such as ROI, LTV, ARPU, CTR, CPC, CPM, CPA, CPL, GGR, and NGR, providing actionable recommendations to maximize marketing efficiency. * Prepare and present ...

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Cpl Marketing information

See salary details

$11K

$47.2K

$66.5K

How much do cpl marketing jobs pay per year?

As of Aug 9, 2026, the average yearly pay for cpl marketing in the United States is $47,222.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What is the difference between Cpl Marketing vs Cpl Digital Marketing?

AspectCpl MarketingCpl Digital Marketing
Required CredentialsMarketing degree, relevant certificationsMarketing or digital marketing certifications, similar educational background
Work EnvironmentAdvertising agencies, marketing departmentsOnline platforms, digital agencies, tech companies
Employer & Industry UsageBroad marketing roles across industriesPrimarily digital marketing roles in tech and online sectors

Both roles involve marketing skills and certifications, but Cpl Marketing generally covers traditional and broad marketing functions, while Cpl Digital Marketing focuses specifically on online and digital channels. The choice depends on whether the role emphasizes digital expertise or broader marketing responsibilities.

How to start CPL marketing?

To start as a CPL (Cost Per Lead) marketer, gain knowledge of digital marketing channels such as social media, email, and paid advertising. Develop skills in data analysis and use marketing tools like Google Ads or Facebook Ads Manager. Building a portfolio and understanding lead generation strategies are essential for success in CPL marketing.

What skills and qualifications are needed to thrive as a CPL marketing specialist?

To thrive as a CPL Marketing Specialist, you need expertise in lead generation strategies, campaign management, and analytics, often supported by a background in marketing or digital advertising. Familiarity with marketing automation tools, CRM systems like Salesforce, and platforms such as Google Ads and Facebook Ads Manager is typically required. Excellent communication, analytical thinking, and adaptability are crucial soft skills for optimizing campaigns and building strong client relationships. These skills ensure effective lead generation, high ROI, and the ability to quickly respond to changing market demands.

What is CPL marketing?

Cpl Marketing typically refers to the marketing division or services provided by Cpl, a well-known recruitment and workforce solutions company. Cpl Marketing focuses on helping businesses attract, engage, and retain talent through employer branding, digital marketing strategies, and communication campaigns. Their services may include market research, content creation, social media management, and recruitment marketing. The goal is to enhance a company's visibility and reputation in order to attract the best candidates and clients.

What are common challenges faced by professionals in CPL marketing roles, and how can they be addressed?

Professionals in Cpl Marketing often face challenges such as staying current with rapidly evolving digital marketing trends, managing multiple client expectations, and measuring campaign effectiveness. To address these, it is important to maintain ongoing professional development, leverage analytics tools for clear reporting, and foster open communication with clients and internal teams. Collaborating closely with colleagues in creative, sales, and data analysis roles can also help deliver more cohesive and successful campaigns.
More about Cpl Marketing jobs
Infographic showing various Cpl Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $47,222 per year, or $22.7 per hour.

$60K - $70K/yr

Full-time

Re-posted 8 days ago


Research Foundation of the City University of New York rating

7.8

Company rating: 7.8 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

138th of 771 rated non-profit organizations


Job description

Thank you for considering a career with the Research Foundation of The City University of New York (RFCUNY).

The team at RFCUNY is made up of dedicated, talented professionals committed to providing the services that allow CUNY researchers, faculty, and staff to focus on their intellectual curiosity and scientific discoveries.

We are pleased that you are interested in exploring opportunities to join RFCUNY.

Primary Location:

LAGUARDIA C. C.

Bargaining Unit:

Yes

The Research Foundation of CUNY seeks a CPL Outreach & Engagement Specialist to support grant-funded initiatives within the Office of Credit for Prior Learning (CPL). This role focuses on outreach, recruitment, and transition support for adult learners entering LaGuardia through non-credit, workforce, and CPL pathways.

Key Responsibilities:

  • Conduct outreach and recruitment targeting adult learners in workforce and non-credit programs

  • Deliver workshops and information sessions on CPL, admissions, and student services

  • Provide individualized transition support and referrals

  • Support implementation of grant-funded student supports

  • Track participation data and assist with reporting

  • Collaborate with Academic Affairs, ACE, Enrollment Management, and Student Affairs

Additional Responsibilities:

  • Assist the Director of Adult Learner Success and Credit for Prior Learning in the training, coordination, and day-to-day management of peer leaders associated with the grant-funded initiative.

  • Support the delivery of structured peer leader trainings focused on CPL pathways, student navigation, and referral protocols.

  • Help coordinate peer leader activities, schedules, and communications under the guidance of CPL leadership.

  • Contribute to tracking peer leader participation and outcomes for grant reporting and evaluation purposes.

  • Develop and deliver presentations and information sessions in classrooms, workshops, and community-based settings.

  • Create and update marketing and outreach materials, including flyers, presentations, one-pagers, and digital content.

  • Utilize outreach and communication tools such as Constant Contact, listservs, social media platforms, and targeted phone campaigns.

  • Provide direct transition support to adult learners entering credit-bearing degree programs, including individualized guidance and referrals.

  • Develop and facilitate college transition workshops covering admissions, CPL opportunities, financial aid, and student support services.

  • Assist the Director of Credit for Prior Learning in training, coordinating, and managing peer leaders associated with the grant-funded initiative.

  • Support implementation of grant-funded student supports, including scholarships, application fee assistance, peer mentorship, workshops, and events.

  • Track outreach, participation, peer leader engagement, and student participation data to support grant reporting and evaluation.

  • Collaborate with Academic Affairs, Adult and Continuing Education, Enrollment Management, Student Affairs, and community partners.

  • Perform other related duties as assigned.

Minimum Qualifications:

  • Bachelor's degree

  • Two years of experience in adult education, workforce development, or student support

  • Strong communication and organizational skills

  • Proficiency in Microsoft Office

  • Availability for evenings/weekends

Preferred Qualifications:

  • Master's degree in related field

  • Familiarity with CUNY systems and CPL

  • Advisement experience

  • Bilingual preferred

Additional Information:

This position is contingent upon continued grant funding.

Department: Office of Credit for Prior Learning (CPL), Academic Affairs

Reports To: Director of Credit for Prior Learning

Pay Range:

$60,000 - $70,000

RFCUNY Benefits
RFCUNY Employee Benefits and Accruals (link to https://www.rfcuny.org/RFWebsite)


About the Research Foundation
The Research Foundation of The City University of New York (RFCUNY) is a nonprofit educational corporation founded in 1963 to provide post-award fiscal and administrative support for CUNY's research and sponsored programs. RFCUNY's services allow CUNY researchers, faculty, and staff to focus on their intellectual curiosity and scientific discoveries, on projects and programs that serve our local and global communities, proposing concrete solutions to society's most pressing challenges.
RFCUNY serves as a fiscal agent and works closely with all the CUNY campus Grants Offices to perform the core functions of post-award financial management for CUNY research projects and sponsored programs. These functions include legal assessment and signing of agreements where RFCUNY is named as a fiscal agent; setting up award accounts; preparing sub-awards and assisting PIs in monitoring the work of the recipients of sub-awards; supporting project directors with hiring and managing research project and sponsored program staff; supporting the purchasing and paying for goods and services with grant and program funds; managing financial aspects of projects including accounts receivable, financial reporting, invoicing, budget monitoring, and cost compliance with uniform guidance; ensuring that sponsor financial requirements are met; monitoring compliance with applicable project and financial management rules and laws; supporting the management of independent and external audits and financial reviews; and providing data, information, management expertise, and other supports to CUNY's research and sponsored programs.

Equal Employment Opportunity Statement
The Research Foundation of the City University of New York is an Equal Opportunity/Affirmative Action/Americans with Disabilities Act/E-Verify Employer. It is the policy of the Research Foundation of CUNY to provide equal employment opportunities free of discrimination based on race, color, age, religion, sex, pregnancy, childbirth, national origin, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, marital status, domestic violence victim status, arrest record, criminal conviction history, or any other protected characteristic under applicable law.


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