ZipRecruiter

Log In

1

Cpl Marketing Jobs (NOW HIRING)

Bright Metro

Influencer Marketing Manager

Dallas, TX · Remote

About the Company Our client is a large-scale performance marketing company looking to build ... Negotiate and structure flat-fee, CPL, CPA, revenue-share, and hybrid partnerships . * Establish ...

perdoceo

Marketing Analyst

$49K - $83K/yr

The Marketing Analyst is responsible for the implementation, execution, and day-to-day management ... Manage CPL and affiliate campaign lifecycle -- once new partners are approved, utilize new campaign ...

Pavago

Performance Marketing Specialist

... CPL • Experiment with new campaign formats, acquisition strategies, and audience segments • ... marketing initiatives • Ensure campaigns align with broader business growth and revenue ...

Jobtailor

Manager, Performance Marketing

Manhattan, NY · On-site

Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle ... Knowledge of CPA, CPL, ROAS, conversion rates, and ROI * Experience managing paid media budgets and ...

JCCAC Management

Digital Program Manager

Riviera Beach, FL · On-site

$65K - $90K/yr

Performance Marketing & Analytics * Monitor campaign performance and identify optimization opportunities. * Track KPIs including Cost Per Lead (CPL), ROAS, conversion rates, and revenue. * Prepare ...

Ninth Wave

Marketing Manager

Manhattan, NY · On-site

Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns. * Manage the marketing budget, ensuring alignment with ...

Ninth Wave

Marketing Manager

Manhattan, NY · On-site

$120K - $150K/yr

Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns. * Manage the marketing budget, ensuring alignment with ...

Ninth Wave

Marketing Manager

Manhattan, NY · On-site

Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns. * Manage the marketing budget, ensuring alignment with ...

Curbio Inc

Growth Marketing Manager

$125K/yr

Own marketing operations and analytics ... UTMs, dashboards, attribution; report on MQLs, SQLs, pipeline $, CPL, CVR, ROAS, CAC/LTV; turn ...

next page

Showing results 1-20

All JobsBusiness JobsMarketing JobsCpl Marketing Jobs

Cpl Marketing information

See salary details

$11K

$47.2K

$66.5K

How much do cpl marketing jobs pay per year?

As of Sep 10, 2026, the average yearly pay for cpl marketing in the United States is $47,222.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What is CPL marketing?

Cpl Marketing typically refers to the marketing division or services provided by Cpl, a well-known recruitment and workforce solutions company. Cpl Marketing focuses on helping businesses attract, engage, and retain talent through employer branding, digital marketing strategies, and communication campaigns. Their services may include market research, content creation, social media management, and recruitment marketing. The goal is to enhance a company's visibility and reputation in order to attract the best candidates and clients.

What skills and qualifications are needed to thrive as a CPL marketing specialist?

To thrive as a CPL Marketing Specialist, you need expertise in lead generation strategies, campaign management, and analytics, often supported by a background in marketing or digital advertising. Familiarity with marketing automation tools, CRM systems like Salesforce, and platforms such as Google Ads and Facebook Ads Manager is typically required. Excellent communication, analytical thinking, and adaptability are crucial soft skills for optimizing campaigns and building strong client relationships. These skills ensure effective lead generation, high ROI, and the ability to quickly respond to changing market demands.

What are common challenges faced by professionals in CPL marketing roles, and how can they be addressed?

Professionals in Cpl Marketing often face challenges such as staying current with rapidly evolving digital marketing trends, managing multiple client expectations, and measuring campaign effectiveness. To address these, it is important to maintain ongoing professional development, leverage analytics tools for clear reporting, and foster open communication with clients and internal teams. Collaborating closely with colleagues in creative, sales, and data analysis roles can also help deliver more cohesive and successful campaigns.

What is the difference between Cpl Marketing vs Cpl Digital Marketing?

AspectCpl MarketingCpl Digital Marketing
Required CredentialsMarketing degree, relevant certificationsMarketing or digital marketing certifications, similar educational background
Work EnvironmentAdvertising agencies, marketing departmentsOnline platforms, digital agencies, tech companies
Employer & Industry UsageBroad marketing roles across industriesPrimarily digital marketing roles in tech and online sectors

Both roles involve marketing skills and certifications, but Cpl Marketing generally covers traditional and broad marketing functions, while Cpl Digital Marketing focuses specifically on online and digital channels. The choice depends on whether the role emphasizes digital expertise or broader marketing responsibilities.

How to start CPL marketing?

To start as a CPL (Cost Per Lead) marketing professional, gain knowledge of digital marketing strategies, including lead generation and advertising platforms like Facebook Ads or Google Ads. Developing skills in data analysis, copywriting, and campaign management is essential, and obtaining certifications such as Google Ads Certification can enhance credibility. Building a portfolio of successful campaigns and understanding target audience segmentation are also important steps.
More about Cpl Marketing jobs

What job categories do people searching Cpl Marketing jobs look for?

The top searched job categories for Cpl Marketing jobs are:

Cpl Marketing jobs near you
Infographic showing various Cpl Marketing job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $47,222 per year, or $22.7 per hour.

Digital Marketing Manager-WRM

Springfield, MO • On-site

Bass Pro Shops
Retail • 10K+ employees
Learn more about Bass Pro Shopsexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Key responsibilities

  • Own the CPL approach across paid media channels, including goals, measurement, and performance follow-through.

  • Manage paid media performance across search, social, programmatic, affiliate, and other digital channels, including strategy, execution, and optimization.

  • Collaborate with internal teams and partners to analyze lead performance, adjust media plans, and turn performance trends into actionable recommendations.

Bass Pro Shops rating

6.4

Company rating: 6.4 out of 10

Based on 440 frontline employees who took The Breakroom Quiz

17th of 39 rated national retailers

Job description

POSITION SUMMARY
The Digital Marketing Manager owns digital lead generation for White River Marine Group, with a focus on Cost Per Lead (CPL), lead quality, and how those leads convert to sales. This role is part of the Performance Marketing team and owns the strategy, budget management, and ongoing optimization of paid media programs that support boat sales across White River Marine Group brands.
This role manages paid media performance across search, social, programmatic, affiliate, and other digital channels. The person in this role should be comfortable digging into the details, but also able to step back, set priorities, work with partners, and turn performance trends into clear next steps for the business.
The role works closely with CRM, analytics, sales, brand, and agency partners to make sure lead generation programs are tracked correctly, tied back to business results, and set up in a way that can scale.
ESSENTIAL FUNCTIONS
CPL Ownership & Lead Generation Strategy
  • Own the CPL approach across paid media channels, including goals, priorities, measurement, and performance follow-through.
  • Build channel and audience strategies that increase qualified lead volume while improving lead quality, conversion rates, and cost efficiency.
  • Work with CRM, sales, analytics, and agency teams to understand how leads are converting and adjust media plans based on what is working.
  • Create and manage a practical testing plan across audiences, creative, offers, landing pages, bidding strategies, and lead forms.
  • Recommend budget shifts, channel mix changes, and growth opportunities based on performance trends and business priorities.

Paid Media Strategy, Execution & Agency Management
  • Paid Search:
    • Lead paid search strategy for lead acquisition, including keyword structure, bidding, campaign setup, and conversion improvement opportunities.
    • Guide updates to ad copy, audience signals, feeds, landing pages, and lead forms to improve CPL and lead quality.
    • Manage agency or platform execution, review performance, and make sure recommendations are tied to business goals and budget expectations.
  • Paid Social:
    • Lead paid social lead generation across platform lead forms, conversion campaigns, and audience testing.
    • Work with creative, brand, and agency teams to test messaging and creative that can drive better-quality leads.
  • Programmatic / Display:
    • Set the approach for prospecting and retargeting programs focused on efficient lead growth, audience quality, and frequency control.
    • Review audiences, creative, inventory, and measurement outputs to improve conversion performance.
  • Affiliate / Partner Marketing:
    • Manage partner strategies that support cost-efficient, compliant, and higher-quality lead acquisition.
    • Review partner performance, lead quality, compliance, and optimization opportunities.
  • Additional Marketing Channels:
    • Evaluate new digital channels based on business need, lead potential, tracking requirements, and the level of effort needed to launch.

Attribution, Tracking & Ad Tech Integration
  • Lead the measurement approach across attribution models, tracking methods, platform reporting, and CRM-connected reporting.
  • Work with analytics, engineering, CRM, and agency teams to make sure lead tracking is accurate across platforms, including pixels, server-side tracking, offline conversion imports, and CRM integrations.
  • Review performance based on actual CPL, lead quality, and downstream conversion instead of relying only on platform-reported results.
  • Help resolve tracking gaps, reporting issues, and data quality concerns across the marketing tech stack.

Data, Reporting & Optimization
  • Analyze and communicate campaign performance with a focus on CPL, lead quality, conversion rates, budget efficiency, and business impact.
  • Build reporting that connects media performance to sales outcomes and business priorities.
  • Recommend budget changes, pacing adjustments, channel mix updates, and scaling opportunities based on performance.
  • Plan, document, and share results from tests across creative, landing pages, audiences, offers, and bidding strategies.

Cross-Functional Collaboration
  • Work closely with CRM, sales, analytics, brand, creative, and agency partners to understand lead performance from media click through sales outcome.
  • Turn performance trends into clear action plans, priorities, and recommendations.
  • Make sure paid media work supports broader marketing priorities while staying focused on CPL and lead quality.
  • Manage timelines, priorities, and communication across internal teams and external partners.

EXPERIENCE / QUALIFICATIONS
  • Bachelor's Degree in Marketing, Business, Advertising, or related field.
  • 5-8+ years of performance marketing experience, including ownership of lead generation strategy, paid media optimization, and measurable results.
  • Experience managing paid media budgets, pacing, forecasting, agency relationships, and cross-functional projects.
  • Experience optimizing campaigns toward CPL, CPA, ROAS, or lead-to-sale goals.
  • Experience working within retail, ecommerce, automotive, marine, or high-consideration purchase categories preferred.

KNOWLEDGE, SKILLS & ABILITIES
  • Deep understanding of performance marketing channels (paid search, paid social, programmatic, affiliate).
  • Strong knowledge of attribution models, tracking infrastructure, and ad tech platforms (Google Ads, Meta, Adobe Analytics, CRM integrations, etc.).
  • Experience with lead funnel optimization, including landing pages, forms, and conversion flows.
  • Strong analytical and presentation skills, with the ability to turn performance data into clear recommendations.
  • Strong understanding of lead quality vs. volume trade-offs and downstream conversion impact.
  • Ability to work across teams, influence partners, and keep work moving when priorities compete.
  • Strong project management skills, including timelines, dependencies, budgets, and multiple active workstreams.
  • Comfortable moving between strategy, reporting, and hands-on performance review.

TRAVEL REQUIREMENTS
  • None

PHYSICAL REQUIREMENTS
  • Regularly performs computer work and sits.
  • Occasionally walks and stands.
  • Seldom/never lifts up to 50 lbs.

INDEPENDENT JUDGEMENT
  • Works with a high level of independence when setting priorities, managing budgets, and making optimization decisions within business guidelines.
  • Uses data, performance trends, and business context to guide recommendations and improve results.
  • Identifies risks, opportunities, and process improvements, then brings forward clear recommendations to leadership and partners.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
Bass Pro Shops

What Bass Pro Shops employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply