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Job Purpose

Panera isseekinga highly motivatedAnalyst, ConsumerInsightsto support the Brand Insights team and serve as a key partner in helping the organization make consumer-centric decisions. Reporting to theDirector, Consumer Insights & Foresight, this role will contribute to critical research initiatives including Brand Health Tracking, Advertising Testing, and strategic RISE priorities.

The ideal candidate combines strong analytical skills with intellectual curiosity, storytelling ability, and a passion for understanding consumer behavior. This individual will help translate complex data into actionable business recommendations and serve as a trusted voice of the consumer across the organization.

Location:Boston, MA (hybrid)

Duties & Responsibilities:

The primary responsibilities of this job include, but are not limited to:

Research Design & Project Execution

• Support the design, execution, analysis, and reporting of consumer and market research projects that address key business questions.

• Partner withkeystakeholders across Marketing,Development,andto identifybusiness opportunities and translate them into actionable researchobjectives.

• Manage research projects frominitialbriefing through final recommendations, working closely with internal teams and external vendor partners.

Insights Generation & Storytelling

• Analyze research findings and synthesize data into clear, compelling, and action-oriented insights.

• Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to business strategies.

• Apply critical thinking to uncover meaningful implications and recommendations that drive growth and improve decision-making.

Stakeholder Partnership

• Build strong relationships with cross-functional partners and becomea trustedthoughtpartnerwithin the business.

• Provide consultative support for day-to-day business questions, serving as an objective advocate for the consumer perspective.

• Collaborate closely with research vendors to ensure high-quality research execution and deliverables.

• Support the continuous evolution of Panera's consumer knowledge base and insights capabilities.

Qualifications (Education & Experience):

Prior Experience

• 2 to 5 yearsof prior job-related experiencein Consumer Insightsrequired

• Food service,restaurant,retailor consumer packagedgood(CPG)insightsexperiencewould be highly regarded

• Experience with both qualitative and quantitative methodologies, including

• Brand Health Tracking

• Ad Testing

• Segmentation, marketstructureand other strategic consumer analyseseg.drivers for growth

• Market research project support or management, including data analysis, interpretation, survey design and implementation, and report writing.This is a DIY environment.

• Experience working in a fast paced, deadline-driven environment

Knowledge,Skillsand Abilities

• Ability to present analytical material in a concise and compelling manner

• Ability to work independently with support from manager

• Skill in data analysis, preferred experience in statistical and competitive evaluation and synthesis

• Working knowledge of syndicated store and/or panel data (such as from IRI, Crest or Nielsen)

• Proficiencywith basic computer skills (e.g., Word, Excel, PowerPoint, etc.)

• Proven project management and organizational skills

• Strong organizational and time management skills

• Strong writing and presentation skills

Education

• BA/BS in business, market research, statistics, orotherrelated field

• MBA a plus

• Food service industry experience a plus