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Cpg In Sales Jobs in California (NOW HIRING)

Kinder's

Sales Strategy Manager

Walnut Creek, CA · On-site

... CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a ... Overview The Sales Strategy Manager will play a pivotal role in shaping and driving execution of ...

Kinder's

Sales Strategy Manager

Walnut Creek, CA · On-site

... CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a ... Overview The Sales Strategy Manager will play a pivotal role in shaping and driving execution of ...

Inaba Foods USA Inc

Sales Analyst

Torrance, CA · On-site

$80K - $100K/yr

Bachelor's degree in Business, Finance, Supply Chain, or related field. * 3-5 years of experience in sales operations, forecasting, or analytics in a CPG or retail environment. * Strong analytical ...

Inaba Foods USA Inc

Sales Operations Analyst

Torrance, CA · On-site

$80K - $100K/yr

Bachelor's degree in Business, Finance, Supply Chain, or related field. * 3-5 years of experience in sales operations, forecasting, or analytics in a CPG or retail environment. * Strong analytical ...

Inaba Foods USA Inc

Sales Operations Analyst

Torrance, CA · On-site

$80 - $100/hr

Bachelor's degree in Business, Finance, Supply Chain, or related field preferred. * 3-5 years of experience in sales operations, forecasting, or analytics in a CPG or retail environment. * Strong ...

ZURU

Sales Operations Analyst

Los Angeles, CA · On-site

$100 - $125/hr

... CPG brands for today's consumers. Founded in 2003 by EY Entrepreneur of the Year brothers Nick and ... Integrate sales voice, retailer signals, and capacity reality into a defended monthly view ...

Kinder's

Sales Strategy Manager

Walnut Creek, CA · On-site

Bachelor's Degree required * 4-6 years of experience in Sales Strategy, Trade Marketing, or Sales Planning, preferably within CPG. * Frozen category experience a plus * Track record in agile ...

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All JobsCpg In Sales JobsCpg In Sales Jobs in California

Cpg In Sales information

What is a CPG sales job?

CPG sales jobs involve selling consumer packaged goods, which are products used daily by average consumers and require regular replacement or replenishment, such as food, beverages, and household products. Professionals in CPG sales work with retailers, distributors, or directly with customers to ensure these goods are available and promoted effectively. Their responsibilities often include managing accounts, negotiating deals, analyzing sales data, and building relationships to maximize product visibility and sales. The goal is to drive revenue growth for the company by ensuring their products are well-represented in stores and reach end consumers.

What does a CPG sales professional do?

In a CPG (Consumer Packaged Goods) sales role, a typical week involves a combination of meeting with retail clients, analyzing sales data, and executing promotional strategies. You’ll often spend time visiting stores, building relationships with buyers and managers, and ensuring product displays are appealing and well-stocked. Regular tasks include negotiating shelf space, tracking inventory levels, and collaborating with marketing teams to launch new products. The work environment is fast-paced and dynamic, requiring strong communication and organizational skills to juggle multiple accounts and priorities effectively.

What are the key skills and qualifications needed to thrive as a CPG sales professional?

To thrive in CPG (Consumer Packaged Goods) Sales, you need strong knowledge of sales strategies, market analysis, and an understanding of retail channels, typically supported by a degree in business or marketing. Familiarity with CRM software, sales analytics tools, and retail management systems is commonly required. Excellent communication, relationship-building, and negotiation skills help professionals stand out in building partnerships and closing deals. These abilities are crucial for driving revenue growth, expanding market share, and maintaining long-term client relationships in a highly competitive industry.

What is the difference between Cpg In Sales vs Cpg Account Manager?

AspectCpg In SalesCpg Account Manager
Primary RoleDriving sales, generating new business, and meeting sales targetsManaging client accounts, maintaining relationships, and ensuring customer satisfaction
Required SkillsSales techniques, product knowledge, negotiation skillsCustomer service, account management, communication skills
Work EnvironmentField sales, retail, or office-based sales teamsClient offices, retail accounts, or corporate settings
Common CertificationsSales certifications, industry-specific trainingCustomer relationship management (CRM) training, sales certifications

While both roles involve sales and industry knowledge, Cpg In Sales focuses on acquiring new business and meeting sales targets, whereas Cpg Account Managers prioritize maintaining client relationships and ensuring ongoing satisfaction. Both roles require strong communication skills and industry understanding, but their daily activities and objectives differ significantly.

What is a consumer packaged goods in sales?

In sales roles related to consumer packaged goods (CPG), the focus is on selling products that are packaged for individual consumer use, such as food, beverages, and household items. CPG sales professionals often work with retail stores, manage product displays, and analyze market trends to increase product distribution and sales volume.

What cities in California are hiring for Cpg In Sales jobs?

Cities in California with the most Cpg In Sales job openings:

Cpg In Sales jobs near you

Sales Strategy Manager

Kinder's

Walnut Creek, CA • On-site

Full-time

Medical, Retirement, PTO

Re-posted 15 days ago

Job description

BUILT ON FLAVOR. FUELED BY PEOPLE.
What's it like to work at Kinder's? Well, there's a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there's also plenty of hard work. Because we don't just like flavor, we're obsessed with it.
With over 100 products sold nationwide, we're now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We're not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.
As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you're looking for a place where you can see the real impact of your work... this is it! Every day, you'll be part of a journey to add flavor to millions of meals and lives.
Kinder's is seeking a talented Sales Strategy Manager who is passionate about being part of a team of hard-working people focused on bringing the future of flavor to consumers everywhere.
Overview
The Sales Strategy Manager will play a pivotal role in shaping and driving execution of Kinder's sales strategy, including development of merchandising, assortment, pricing, and shelving (MAPS) strategies and tactics, aligning with business and brand objectives. Reporting to the Director of Sales Strategy, this individual will operate as a highly collaborative individual contributor, partnering closely with Field Sales, Trade Finance, and Marketing teams to ensure sales plans are aligned, customer-ready, and grounded in data.
Key Responsibilities of this Role
Sales Strategy and Planning
  • Contribute to the development and execution of customer and channel level sales strategies aligned to brand and business priorities.
  • Provide customer/sales perspective to the Brand and Innovation teams in support of the development and implementation of product pipeline.
  • Support development and execution of go-to-market strategies for new products, ensuring successful product launch and market penetration.
  • Support account planning to identify opportunities, incorporate category and competitive insights, and integrate brand strategies at the customer level.
  • Advocate internally for customer and channel specific items and programs.

Pricing & Promotional Trade Strategy
  • Lead the development of pricing, promotional, and trade strategies, ensuring alignment with overall business objectives and market dynamics
  • Assist in developing Grocery account level trade targets by product group, in collaboration with Sales Planning and the Director of Sales Strategy
  • Drive the execution of GTM trade strategy to ensure promotional plans and spending are in line with budget and account level trade targets

Category Launch Specialist
  • Develop compelling selling stories leveraging brand/shopper plans and syndicated data to support the Sales team in driving distribution and optimizing in store presence.
  • Clearly communicate our strategic business objectives, SKU priorities, merchandising guidance, and off shelf merch vehicles to our Sales and Broker teams, while holding them accountable via quarterly reviews and KPI tracking.
  • Support execution tracking, reporting, and quarterly business reviews.

Cross Functional Partnership
  • Partner with Field Sales and Sales Ops to drive execution of key Go-To-Market strategies at the channel and account level.
  • Collaborate with Trade Finance and Field Sales to optimize promotional activity and trade spend at the channel and customer level.
  • Report progress through clear communication and KPI dashboards.

Qualifications and Experience
Position-Specific Skills Required
  • Ability to excel in a highly cross-functional and collaborative environment.
  • Strong analytical and problem-solving skills with the ability to translate insights into action.
  • Deep understanding of internal selling within a CPG environment, including MAPS, revenue growth management, category insights, shopper marketing and promotional plans.
  • Ability to work on multiple projects simultaneously; can adapt to a quickly changing market environment.
  • Strong written and verbal communication skills; able to tell a clear story through data
  • Experience with syndicated data (IRI/Nielsen/Spins) or retailer-specific data tools.

Education / Experience
  • Bachelor's Degree required
  • 4-6 years of experience in Sales Strategy, Trade Marketing, or Sales Planning, preferably within CPG.
  • Frozen category experience a plus
  • Track record in agile, creative thinking and ability to work with internal cross-functional partners and external customers to translate into business results.
  • Experience working in and/or supporting Grocery and Natural channel(s) is a plus.
  • Proven strategic thinker excited by a dynamic and high-growth organization.
  • Data-driven decision maker with experience developing / communicating business cases and customer-facing selling materials.
  • Experience developing sales plans / forecasts including projected trade spend impacts.

Personal Characteristics
  • Business builder who owns and drives results.
  • Growth mindset with an excitement to learn (and teach).
  • Thrive in a dynamic, lean, and agile environment.
  • Self-starter who takes initiative and speaks their mind.
  • Excited to be part of a fast-moving team with the ability to be a leader and a follower.
  • Enjoy making decisions and finding ways to say 'yes' as often as possible to impactful and important priorities.

Things About the Way We Work
  • No two days here are the same.
  • We try to be good team members and good communicators, but we don't live by hierarchy and structure - everyone is a difference maker here.
  • We make a lot of decisions in the face of incomplete information - our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
  • We believe our job is to take smart risk, not to eliminate risk.
  • We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
  • We aren't trying to be average - we want to do exceptional things and we are willing to work hard to achieve them.

Pay Transparency
The expected starting salary range for this role is $113,000- $133,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.
SEASONED FOR SUCCESS:
  • No two days here are the same.
  • We try to be good team members and good communicators, but we don't live by hierarchy and structure - everyone is a difference maker here.
  • We make a lot of decisions in the face of incomplete information - our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
  • We believe our job is to take smart risk, not to eliminate risk.
  • We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
  • We aren't trying to be average - we want to do exceptional things, and we are willing to work hard to achieve them.
BENEFITS THAT BRING MORE TO THE TABLE:
We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder's benefits vary based on eligibility and can be reviewed in more detail during the interview process.
OUR RECIPE FOR BALANCE:
We believe great culture starts with people. We're a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.
WHERE EVERY INGREDIENT MATTERS:
Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at careers@kinders.com

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