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Counter Sales Jobs in Riverside, CA (NOW HIRING)

Parts Counter Associate

Fontana, CA · On-site

$22.75 - $28.53/hr

Sales are completed over the counter, through the shop (Service Department), or on the phone. Creating valued customer relationships is dependent on embodying TEC Equipment's value proposition ...

Sales are completed over the counter, through the shop (Service Department), or on the phone. Creating valued customer relationships is dependent on embodying TEC Equipment's value proposition ...

Parts Counter Associate

Fontana, CA · On-site

$22.75 - $28.53/hr

Sales are completed over the counter, through the shop (Service Department), or on the phone. Creating valued customer relationships is dependent on embodying TEC Equipment's value proposition ...

Sales are completed over the counter, through the shop (Service Department), or on the phone. Creating valued customer relationships is dependent on embodying TEC Equipment's value proposition ...

Parts Counter Associate

Fontana, CA · On-site

$22.75 - $28.53/hr

Sales are completed over the counter, through the shop (Service Department), or on the phone. Creating valued customer relationships is dependent on embodying TEC Equipment's value proposition ...

Sales: Actively manage the front counter area, processing cash and credit transactions using POS systems. * Yard Coordination: Communicate directly with parts pullers to retrieve parts for customers ...

Sales - Retail Counter

Riverside, CA

$21K - $25K/yr

Sales: Actively manage the front counter area, processing cash and credit transactions using POS systems. * Yard Coordination: Communicate directly with parts pullers to retrieve parts for customers ...

Sales - Retail Counter

Hesperia, CA

$21K - $25K/yr

Sales: Actively manage the front counter area, processing cash and credit transactions using POS systems. * Yard Coordination: Communicate directly with parts pullers to retrieve parts for customers ...

Sales - Retail Counter

Hesperia, CA · On-site

$21K - $25K/yr

Sales: Actively manage the front counter area, processing cash and credit transactions using POS systems. * Yard Coordination: Communicate directly with parts pullers to retrieve parts for customers ...

Sales - Retail Counter

Jurupa Valley, CA · On-site

$21K - $25K/yr

Sales: Actively manage the front counter area, processing cash and credit transactions using POS systems. * Yard Coordination: Communicate directly with parts pullers to retrieve parts for customers ...

In-Store Sales Associate

Corona, CA · On-site

$15.50 - $17.75/hr

Serve customers through counter sales in the retail store * You will conduct warehouse duties, including moving cylinders for customers * Provide sales support to the Outside Sales team is part of ...

In-Store Sales Associate

Corona, CA

$15.50 - $17.75/hr

Serve customers through counter sales in the retail store * You will conduct warehouse duties, including moving cylinders for customers * Provide sales support to the Outside Sales team is part of ...

In-Store Sales Associate

Corona, CA · On-site

$22.91 - $33.61/hr

Serve customers through counter sales in the retail store * You will conduct warehouse duties, including moving cylinders for customers * Provide sales support to the Outside Sales team is part of ...

Showing results 21-40

Counter Sales information

See Riverside, CA salary details

$11

$19

$26

How much do counter sales jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for counter sales in Riverside, CA is $19.00, according to ZipRecruiter salary data. Most workers in this role earn between $16.30 and $21.06 per hour, depending on experience, location, and employer.

What is the difference between Counter Sales vs Customer Service Representative?

AspectCounter SalesCustomer Service Representative
Primary RoleAssist customers at sales counters, process transactions, and promote productsHandle customer inquiries, provide support, and resolve issues across various channels
Work EnvironmentRetail stores, showrooms, or warehousesCall centers, retail, or office settings
Required SkillsSales skills, product knowledge, communicationCommunication, problem-solving, interpersonal skills
Common CertificationsNone typically required, but sales or retail certifications can helpCustomer service certifications (e.g., CCSP) are beneficial

While both roles involve interacting with customers, Counter Sales primarily focuses on sales transactions and product promotion at physical locations, whereas Customer Service Representatives handle a broader range of customer inquiries and support across multiple channels. Understanding these differences can help job seekers identify the right career path based on their skills and interests.

What are some common challenges faced in a counter sales role, and how can they be managed effectively?

Counter Sales professionals often encounter challenges such as handling high customer volumes during peak hours, managing inventory efficiently, and addressing diverse customer needs quickly. Effective communication skills and familiarity with the products are crucial for providing excellent service and resolving issues on the spot. Staying organized and collaborating closely with warehouse and inventory teams can help prevent stockouts and ensure smooth transactions. Proactively seeking product knowledge and maintaining a positive attitude under pressure are key strategies for thriving in this role.

What is a counter sales?

Counter Sales refers to the role of selling products or services directly to customers from a sales counter, often in retail, wholesale, or parts supply environments. Counter Sales associates assist customers by answering questions, processing transactions, providing product recommendations, and handling returns or exchanges. They play a crucial role in customer service and are often responsible for maintaining product displays and inventory behind the counter. This position requires good communication skills, product knowledge, and the ability to work efficiently in a fast-paced setting.

What are the key skills and qualifications needed to thrive as a counter sales professional, and why are they important?

To thrive as a Counter Sales professional, you need strong product knowledge, sales acumen, and a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and basic computer skills is often required. Outstanding interpersonal skills, active listening, and the ability to resolve customer concerns set top performers apart. These abilities are crucial for driving sales, building customer loyalty, and ensuring smooth retail operations.
What job categories do people searching Counter Sales jobs in Riverside, CA look for? The top searched job categories for Counter Sales jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Counter Sales jobs? Cities near Riverside, CA with the most Counter Sales job openings:
Infographic showing various Counter Sales job openings in Riverside, CA as of August 2026, with employment types broken down into 71% Full Time, 28% Part Time, and 1% Contract. Highlights an 93% In-person, and 7% Remote job distribution, with an average salary of $39,521 per year, or $19 per hour.

Parts Counter Associate

TEC Equipment, Inc.

Fontana, CA • On-site

$22.75 - $28.53/hr

Full-time

Medical, Vision, Life, Retirement, PTO

Re-posted yesterday


TEC Equipment rating

7.3

Company rating: 7.3 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

49th of 150 rated car dealerships


Job description

Headquartered in Portland, Oregon, TEC has 30+ locations from Seattle to San Diego to the Midwest, serving thousands of customers across Washington, Oregon, California, Nevada, Arizona, Nebraska, Iowa and South Dakota.

TEC Equipment features Mack and Volvo heavy-duty trucks, Hino and Isuzu medium duty trucks, Stoughton trailers and Cottrell auto transport trailers. We offer a large and desirable inventory of new Mack and Volvo heavy-duty trucks and all makes of used trucks. Our full-service line-up also features quality parts, state-of-the-art service, collision centers and fuel, leasing/rental, financing, and insurance. Our locations are authorized service centers for Mack, Volvo, Cummins, Meritor, Eaton and Fuller warranties. TEC truly offers the convenience of one-stop shopping for all trucking-related needs.


Our Parts Department has an opportunity for a Counter Sales Associate to join our team. In this position, you will sell parts to all available customers, find new opportunities for sales by seeking to understand each customer’s challenges and needs, and create valued customer relationships.  Sales are completed over the counter, through the shop (Service Department), or on the phone. Creating valued customer relationships is dependent on embodying TEC Equipment’s value proposition throughout all customer interactions. Your top priority will be to create a seamless experience for our customers between the Warehouse, Parts Department, and Service Department.


  • Assist Service Technicians in selecting parts needed for repairs in process and ensure that Technicians submit a Parts Requisition before charging out the parts; file requisition copy with repair order.
  • Maintain a constant flow of parts to the service department in order to keep Technicians on the floor working.
  • Occasionally assist walk-in customers in selecting required parts & suggesting companion parts/add-ons and offer specials to ensure customer is exposed to the full product line.
  • Safely pull purchased parts from stock in a timely and accurate manner.
  • Determine availability of parts that are not in stock, submit an emergency order if needed by customer.
  • Answer phone calls before three rings & provide price quotes and other requested or applicable information as well as looking for opportunities to learn more about the customer.
  • Notify Shop Foreman and customer immediately when ordered parts arrive; keep supervisor updated on any delays so customer is aware of the estimated arrival time
  • Set up orders for daily shipment, delivery, and/or pick-up.
  • Assist Service Technicians in selecting parts needed for repairs in process and ensure that Technicians submit a Parts Requisition before charging out the parts; file requisition copy with repair order.
  • Maintain a constant flow of parts to the service department in order to keep Technicians on the floor working.
  • Verify “will call” and “back order” files weekly and return to vendors or restock items as directed.

  • Prior customer service experience.
  • At least 3 years of experience in truck/automotive parts counter sales.
  • Valid driver's license and able to meet insurance requirements
  • Forklift experience and ability to become forklift certified by TEC Equipment is preferred.
  • Ability to maintain predictable and reliable attendance and work in a safe and alert manner.
  • Ability to prioritize and complete multiple requests and responsibilities effectively and timely.

The base pay range for this position is $22.75 to $28.53.

TEC provides our employees and their families with a full menu of health, wellness, and retirement benefits.

New hires are eligible to participate in TEC Equipment’s comprehensive benefits plan the first of the month following your date of hire.

  • Choice of two comprehensive medical plan options that include prescription drug coverage
  • Choice of two dental plans that cover preventative and diagnostic care, basic and major services, and orthodontia for children
  • Vision care, discounted hearing exams, and hearing aids
  • 401(k) retirement savings plan with company contribution
  • Life, accident, and disability insurance
  • Employee Assistance Program (EAP)
  • Education assistance
  • Seven paid holidays, vacation accrual of at least 48 hours per year, and paid sick

All offers of employment are contingent upon successful completion of all applicable screenings.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


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