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Counter Manager Jobs in Virginia (NOW HIRING)

Belk

Estee Lauder Counter Manager - Full Time

Lynchburg, VA · On-site

$17.50 - $21/hr

The Beauty Counter Manager drives personal and team results within an assigned brand, demonstrating a passion for building personalized client relationships and sharing a genuine enthusiasm for ...

Belk

Estee Lauder Counter Manager - Full Time

Lynchburg, VA · On-site

$17.50 - $21/hr

The Beauty Counter Manager drives personal and team results within an assigned brand, demonstrating a passion for building personalized client relationships and sharing a genuine enthusiasm for ...

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See Virginia salary details

$12

$21

$47

How much do counter manager jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for counter manager in Virginia is $21.41, according to ZipRecruiter salary data. Most workers in this role earn between $17.16 and $20.48 per hour, depending on experience, location, and employer.

What is a counter manager?

A Counter Manager is a retail professional responsible for overseeing the sales operations and staff at a specific retail counter, typically within a department store or specialty shop. Their duties include supervising team members, ensuring excellent customer service, managing inventory, and meeting sales targets. Counter Managers often work in cosmetics, fragrance, or jewelry departments, where they play a key role in promoting products and training their team. They also handle scheduling, reporting, and may resolve customer issues. Strong leadership and sales skills are essential for this role.

What skills do you need to be a counter manager?

A counter manager needs strong customer service skills, effective communication, and the ability to manage inventory and staff. Organizational skills, attention to detail, and proficiency with point-of-sale systems are also important for success in this role.

What are the key skills and qualifications needed to thrive as a counter manager, and why are they important?

To thrive as a Counter Manager, you need strong sales skills, product knowledge, and experience in retail management, often supported by a background in cosmetics or luxury goods. Familiarity with point-of-sale (POS) systems, inventory management tools, and brand-specific training or certifications is typically required. Exceptional customer service, leadership, and communication skills help you motivate staff and build lasting client relationships. These abilities ensure sales targets are met, team performance is optimized, and customers receive a premium experience, all of which drive store success.

How does a counter manager balance sales goals with team development in a retail environment?

A Counter Manager is responsible for meeting sales targets while also ensuring their team is motivated, knowledgeable, and providing excellent customer service. This often involves setting daily or weekly sales objectives, coaching team members through regular feedback, and organizing training sessions to improve product expertise. Balancing these priorities requires strong leadership, time management, and a collaborative approach to problem-solving. Successful Counter Managers foster a positive team culture, which directly impacts both sales performance and customer satisfaction.

What does a counter manager do?

A counter manager leads the sales team of a retail department, often the cosmetics counter at a department store. Your job duties as a counter manager are to negotiate with vendors, order product lines, hire, train, evaluate, and fire staff, schedule and supervise employees, provide customer service, and handle administrative responsibilities, like analyzing sales metrics and business goals, marketing products, and organizing displays. To pursue a career as a counter manager, the qualifications include extensive product knowledge, excellent customer service skills, and retail experience. An associate or bachelor’s degree may help you get promotions more quickly.

What is the difference between Counter Manager vs Sales Associate?

AspectCounter ManagerSales Associate
ResponsibilitiesOversees counter operations, manages staff, ensures customer satisfactionAssists customers, processes sales, stocks products
Required SkillsLeadership, customer service, inventory managementCustomer service, communication, product knowledge
Work EnvironmentRetail counters, often in cosmetics, electronics, or food sectorsRetail stores, malls, specialty shops
CertificationsTypically no formal certifications required, but management experience helpsNo formal certifications required

While both roles work in retail environments, a Counter Manager oversees daily operations and staff, focusing on management and customer satisfaction. A Sales Associate primarily assists customers and handles sales transactions. The Counter Manager role involves more leadership and responsibility, whereas the Sales Associate role is more customer-facing and transactional.

More about Counter Manager jobs

What are the most commonly searched types of Counter jobs in Virginia?

The most popular types of Counter jobs in Virginia are:

What cities in Virginia are hiring for Counter Manager jobs?

Cities in Virginia with the most Counter Manager job openings:

Counter Manager jobs near you
Infographic showing various Counter Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $44,529 per year, or $21.4 per hour.

Counter Manager

Johnstone Supply - J Team Group

Fredericksburg, VA • On-site

$16.50 - $19.50/hr

Full-time

Posted 16 days ago

Job description

Position Overview:

The Counter Manager oversees daily operations by managing staff, fostering a customer-focused environment, and ensuring compliance with company policies and safety standards. Responsibilities include hiring, training, scheduling, and resolving operational issues while actively assisting with sales, inventory management, and maintaining a safe, organized storefront. Knowledge of HVAC products, basic computer skills, and customer service experience are essential.

Managerial Duties:

  • Continually evaluate store personnel to ensure the correct employees are in the correct role.
  • Ensure branch culture is focused on servicing customers.
  • Foster a team-oriented atmosphere, operating as a leader with a positive attitude.
  • Adhere to and train employees to maintain proper workplace procedures, policies, and safety protocols.
  • Maintain open communication to support a healthy work environment.
  • Train employees in all areas to help the store succeed.
  • Manage employees and resolve any problems, whether customer based, or employee based.
  • Report any consistent problems that are not being resolved to supervisor.
  • Monitor employee hours and assist with schedules.
  • Facilitate or lead projects as assigned.

Sales Duties:

  • Assist with customer service and sales, including answering phones, greeting customers, and servicing the sales counter.
  • Provide product recommendations and/or price quotes.
  • Pull material for orders. Assist with loading material into customer vehicle when requested.
  • Replenish and restock counter shelves to ensure adequate inventory levels per instruction from branch manager.
  • Work with branch manager to develop and execute sales promotions and counter activities.
  • Ensure safety by maintaining cleanliness of storefront. Make sure that aisles are free of potential hazards. Report all unsafe conditions to management.
  • Operates hand trucks, pallet jacks, forklifts, order pickers, and other equipment safely and in accordance with organizational procedures.
  • Accesses Material Safety Data Sheets (MSDS) as needed and when appropriate.
  • Maintains required hazardous materials, forklift, and other internal and external certifications.
  • Assist with annual physical count of full warehouse inventory.

Required:

  • Valid REAL ID or passport
  • High School Diploma / GED OR equivalent combination of education and experience.
  • Minimum 3 years of HVAC customer service or sales experience
  • Basic computer skills (e.g., Email programs, Internet browsers, Word, Excel, JEN, and the DDI Inform system).
  • General knowledge of HVACR products, concepts, and the industry as a whole.

Preferred:

  • Experience with computer or barcode driven inventory management systems.
  • Demonstrated understanding and application of effective sales strategies and techniques.
  • Skill in using point-of-sale computer systems to locate information and process transactions.

Physical Demands:

  • Ability to lift to 75 pounds climb and balance on ladders and equipment; walk, stoop, kneel, crouch and crawl; and reach, push, pull and manipulate.
  • Most work is performed in a climate-controlled retail setting where noise levels are low-to-moderate. Warehouse environment is climate-controlled but may be open to dust/dirt.

ID: 195

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