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Counter Assistant Jobs in Virginia (NOW HIRING)

HP Products

Counter Sales Associate

Charlottesville, VA · On-site

$15.75 - $19.75/hr

Maintain a professional, organized counter environment that reflects our commitment to quality and service. * Assist with inventory management, cycle counts, and stock organization. * Adhere to all ...

Genuine Parts Company

Store Counter Sales

Chester, VA · On-site

$17/hr

As a NAPA Counter Sales associate , you are looked at as the "face of the retail store" and the go ... Use your parts knowledge to assist other NAPA team members answer questions for customers

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Counter Assistant information

See Virginia salary details

$10

$17

$30

How much do counter assistant jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for counter assistant in Virginia is $17.94, according to ZipRecruiter salary data. Most workers in this role earn between $15.00 and $18.85 per hour, depending on experience, location, and employer.

What is a counter assistant?

Counter assistants are customer service professionals who typically work at the front counter of shops, cafes, pharmacies, or other retail establishments. Their main duties include serving customers, handling payments, answering questions, and sometimes preparing or packaging products. They play a vital role in ensuring a positive customer experience by being friendly, efficient, and knowledgeable about the products or services offered. Counter assistants may also help with stock management and maintaining the cleanliness of their work area.

What are the key skills and qualifications needed to thrive as a counter assistant, and why are they important?

To thrive as a Counter Assistant, you need strong customer service skills, basic numeracy, and experience in retail or food service environments. Familiarity with point-of-sale (POS) systems, cash handling procedures, and sometimes food safety certifications is typically required. Excellent communication, multitasking, and a friendly demeanor help distinguish top performers in this role. These abilities are crucial for ensuring smooth transactions, customer satisfaction, and efficient operation of the service counter.

What are some common challenges faced by counter assistants, and how can they be managed effectively?

Counter Assistants often encounter challenges such as handling high volumes of customers during peak hours, managing difficult or dissatisfied customers, and maintaining accuracy in transactions. To manage these effectively, it helps to stay organized, remain calm under pressure, and have strong communication skills to resolve customer concerns. Teamwork is also important, as collaborating with colleagues can ensure smooth operations and provide support when needed.

What is the difference between Counter Assistant vs Cashier?

AspectCounter AssistantCashier
Required CredentialsHigh school diploma or equivalent; basic customer service skillsHigh school diploma or equivalent; cash handling experience
Work EnvironmentRetail counters, customer service areasCheckout counters, retail stores, supermarkets
Employer & Industry UsageRetail, hospitality, supermarketsRetail, supermarkets, restaurants
Common Search & ComparisonOften compared for customer service roles in retailMore focused on cash handling and transactions

While both Counter Assistants and Cashiers work in retail environments and handle customer interactions, Counter Assistants typically assist with product inquiries and customer service at the counter, whereas Cashiers primarily focus on processing transactions and handling cash. The roles often overlap, but the main distinction lies in their primary responsibilities within the retail setting.

What are the duties of a counter assistant?

A counter assistant is responsible for serving customers at a sales counter, handling transactions, providing product information, and maintaining the cleanliness and organization of the counter area. They often use cash registers or point-of-sale systems and may assist with inventory management and customer inquiries.

What are the most commonly searched types of Counter jobs in Virginia?

The most popular types of Counter jobs in Virginia are:

What cities in Virginia are hiring for Counter Assistant jobs?

Cities in Virginia with the most Counter Assistant job openings:

Counter Assistant jobs near you
Infographic showing various Counter Assistant job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $37,309 per year, or $17.9 per hour.

Parts Counter Sales

Mechanicsville Honda

Mechanicsville, VA • On-site

Full-time

Re-posted 12 days ago

Key responsibilities

  • Assist customers in selecting parts, suggest additional items, and provide product information.

  • Pull parts from stock, order parts not in stock, and notify relevant personnel upon receipt.

  • Answer phone inquiries, provide price quotes, and assist with outside sales and order processing.

Job description

Join Our Team:

Page Auto Group is looking for a Parts Counterperson. If you meet the qualifications and are interested in joining our team, please submit your application today.

Purpose:
The Parts Counterperson sells parts at retail to all available customers, over the counter, through the shop, or on the phone.

Essential Duties:

  • Assist walk-in customers in selecting required parts, suggest companion requirements, offer specials, and ensure the customer is exposed to the full product line.
  • Pull purchases from stock. If the part is not in stock, determine availability and submit an emergency order if requested by the customer.
  • Answer phone calls, providing price quotes and other information. Assist outside sales representatives with their orders.
  • Set up orders for daily shipment, delivery, or pick-up.
  • Verify “will call” and “back order” files weekly and return to vendors, or stock those items not required. Solicit assigned accounts by phone.
  • Assist service technicians in selecting parts needed for repairs in process.
  • Open a repair order envelope for all new repair orders.
  • Order parts not in stock if, after discussion with Shop Foremen, it is determined that parts are needed and will be used upon receipt or that the customer will return for the required repairs.
  • Notify the Shop Foreman and the customer that ordered parts have been received.
  • Answer parts phones when the front counter is overloaded.
  • Ensure that before parts can be charged out, the Technician presents a duplicate copy of the repair order and a parts requisition.
  • File the requisition copy in the repair order envelope.
  • Be friendly, professional, and efficient when working with all customers, both on the phone and in person.
  • Provide the same high level of service to the other dealership departments as is given to other customers.
  • Issue credit for parts returned, ensuring that the original invoice, or its number, is available so that purchase and pricing can be verified. Exceptions must be approved by the Parts Manager or Business Manager.
  • Ensure that all charge back sales are signed by the customers.
  • When making tax-exempt sales other than to a charge or cash account, ensure that the customer’s full name, address, ICC number, and signature is obtained.
  • Present the customer with the white copy of the invoice after removing the “tear strip.” When doing business with regular cash customers, ensure that their “cash account” numbers are recorded to assure proper customer tracking.
  • When a credit card is declined, notify the credit department. If they are not available, either decline to charge the purchase, or release the credit hold in accordance with the dealership’s guidelines.
  • Keep front and rear counter areas clean and uncluttered.
  • Replenish assigned inventory daily. Advise Parts Manager when areas of the department are not in satisfactory condition.
  • Keep current on new products and product updates.
  • Participate in all training programs that are made available.
  • Participate with the Parts Manager in maintaining a Lost Sale Tracking program.
  • Clean computer terminals and printers daily.
  • Must be legally and technically able to operate company and customer vehicles.
  • Must be insurable by the company insurance carrier.
  • Must follow all company safety policies and procedures, and immediately report all accidents to a manager or supervisor.
  • High school diploma or the equivalent. Ability to read and comprehend instructions and information.
  • One year of experience in an automotive parts department.
  • One year of sales experience. Ability to work well with the public, sometimes with several customers at a time.
  • Must have a valid driver’s license and maintain an acceptable, safe driving record.

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