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Core Content Jobs (NOW HIRING)

As an owner of core content systems, the Marketing Content Specialist plans, produces, and optimizes content that supports ProMach's strategic marketing programs, brand storytelling, and demand ...

The ESL Instructional Coach provides leadership and direction at the school level, working to design, implement, coordinate and evaluate a comprehensive core content area program. In addition, the ...

In addition, the ESL Instructional Coach assists teachers on how to directly and aggressively work with students to substantially accelerate their core content area performance in both "double dip ...

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Core Content information

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$29.5K

$116.6K

$129K

How much do core content jobs pay per year?

As of Jun 3, 2026, the average yearly pay for core content in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Core Content Specialist, and why are they important?

To thrive as a Core Content Specialist, you need expertise in content creation, editing, and strategy, typically supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential. Strong research skills, attention to detail, and the ability to adapt writing style for different audiences are vital soft skills. These competencies ensure high-quality, engaging, and effective content that aligns with organizational goals and boosts audience engagement.

How does a Core Content specialist typically collaborate with other teams within an organization?

Core Content specialists often work closely with marketing, product, and UX teams to ensure content aligns with business goals and user needs. Collaboration usually involves participating in strategy meetings, sharing content calendars, and reviewing drafts to ensure consistency in messaging and voice. Effective communication and feedback are key, as Core Content specialists may also coordinate with subject matter experts to gather accurate information. This cross-functional approach helps deliver high-quality, cohesive content across all platforms.

What are Core Content jobs?

Core Content jobs typically involve creating, curating, and managing the essential information and materials that form the foundation of a company's communications, marketing, or educational efforts. Professionals in these roles may develop articles, guides, product descriptions, training materials, or web content to ensure accuracy, consistency, and alignment with organizational goals. Core Content specialists often collaborate with subject matter experts, designers, and other teams to produce high-quality, engaging, and informative content.

What is the difference between Core Content vs Content Writer?

AspectCore ContentContent Writer
Required CredentialsTypically a degree in communications, journalism, or related fieldsSimilar credentials, often with portfolios or writing samples
Work EnvironmentCorporate, marketing agencies, media companiesFreelance, agency, or in-house roles across various industries
Employer & Industry UsageUsed in content marketing, digital media, and publishingCommonly hired for blog posts, articles, and web content

Core Content and Content Writer roles share many similarities, including required skills and work environments. However, Core Content often refers to the foundational material created for marketing or educational purposes, while Content Writers focus on producing specific articles or blog posts. Both roles are essential in digital content strategies and frequently overlap in job functions.

More about Core Content jobs
Infographic showing various Core Content job openings in the United States as of May 2026, with employment types broken down into 53% Full Time, 40% Part Time, 1% Temporary, 5% Contract, and 1% Nights. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.

Marketing Content Specialist

Pro Mach

Covington, KY • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 2 days ago


Job description

The Marketing Content Specialist is a key contributor to ProMach’s corporate marketing organization, responsible for supporting the development and delivery of high-quality content across channels and audience segments. This role advances ProMach’s brand presence within the processing and packaging industries by strengthening engagement and supporting campaign performance. Success in this position requires sound judgment, strong writing capability, and consistent attention to accuracy, brand standards, and tone.

As an owner of core content systems, the Marketing Content Specialist plans, produces, and optimizes content that supports ProMach’s strategic marketing programs, brand storytelling, and demand-generation initiatives. The role partners closely with colleagues in Marketing Creative and Marketing Operations to align content development with campaign planning, production timelines, and execution requirements.

 Does this work energize you? 

  • Create compelling and effective content to increase engagement, generate customer demand, and enhance employee knowledge.
  • Maintain an ongoing stream of content that supports ProMach’s targeted social media channels and blog site.
  • Participate in the development of ProMach’s integrated marketing campaign strategies and execute various outbound marketing tactics.
  • Participate in the development and growth of essential vertical and niche market efforts.
  • Oversee and maintain the accuracy of various internal and external marketing, communications, and sales assets.
  • Build relationships with external stakeholders that support the team’s ability to gain opportunistic exposure.
  • Maintain ongoing working relationships with key departments within our divisions, including marketing, sales, and product management—who supply critical product and customer information for content creation.
  • Develop and manage content for:
    • Website properties, which include ProMach corporate website, corporate blog site, and strategic landing pages
    • Email marketing campaigns
    • Social media channels
    • Targeted ad campaigns
  • Write copy for collateral, e-newsletters and announcements, case studies, white papers, presentations, articles, and more
  • Work with external search marketing firm to manage SEO, PPC, and remarketing campaigns
  • Develop and manage social media content, along with future strategy and policies
  • Manage team’s marketing communications calendar
  • Help compile and create metrics/analytics reports showing efficacy of marketing activities including web sites, social media, email marketing, and more

 

What’s in it for you? 

There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career. 

In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!   

Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges. 

 If this sounds like you, we want to connect!

  • Bachelor’s degree in Marketing, Communications, or related field
  • Minimum of 3 to 4 years of experience, or equivalent combination of education and experience in marketing, communications or public relations
  • Minimum of 2 years of experience in inbound marketing, writing web content, and SEO/SEM best practices and writing techniques
  • Proven track record of social media involvement for a business
  • Experience related to PPC, Google AdWords, and Google Analytics
  • Background using email marketing tools and marketing automation software
  • Strong team player skills and work ethic
  • Expertise with Microsoft Office including Word, Excel, and PowerPoint
  • Experience with content management systems (such as WordPress; Craft CMS)
  • Ability to travel occasionally (15%)

Preferred:

  • Experience working in or interfacing with sales employees
  • Experience with CRM systems
  • Experience in automation, packaging and/or B2B industrial capital equipment space

Pro Mach, Inc. was named to the Inc. 5,000 list of the fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities. 

We have the rewards, opportunities, and the market strengths of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You’ll enjoy the benefits of working with a growing company that competes globally, with the personal touch and feel of a smaller company where you can make an impact every day. 

Curious about life at ProMach? Follow us on LinkedIn, Twitter, and Instagram! 

Pro Mach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.