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Copywriting Marketing Jobs in Reston, VA (NOW HIRING)

FMI

Senior Manager, Event Marketing

Arlington, VA · On-site

This role leads marketing for a portfolio of industry conferences and programs and is responsible ... Own and manage the optimization of event websites, including copywriting, SEO, design direction ...

FMI

Senior Manager, Event Marketing

Arlington, VA

This role leads marketing for a portfolio of industry conferences and programs and is responsible ... Own and manage the optimization of event websites, including copywriting, SEO, design direction ...

Divorce with a Plan

Marketing Director

Rockville, MD

$150K/yr

Exceptional copywriting and persuasive communication skills. Preferred: * Familiarity with Family Law or high-conflict service marketing. * Certifications in Google Ads or HubSpot. * Experience with ...

Axle Informatics LLC

Marketing Intern

Rockville, MD · On-site

$15.25 - $20.50/hr

Our ideal intern will be working closely with our marketing department to increase Axle's overall ... Copywriting for press releases and email blasts * Assist in whipping up content and managing Axle ...

Axle Informatics LLC

Marketing Intern

Rockville, MD

$15.25 - $20.50/hr

Our ideal intern will be working closely with our marketing department to increase Axle's overall ... Copywriting for press releases and email blasts * Assist in whipping up content and managing Axle ...

Stand Together

Copywriter (Development)

Arlington, VA · On-site

We're looking for a Development Copywriter to create compelling communications that strengthen ... Bachelor's degree in communications, journalism, English, marketing, public relations, or a related ...

Stand Together

Copywriter (Development)

Arlington, VA

$85K - $120K/yr

We're looking for a Development Copywriter to create compelling communications that strengthen ... Bachelor's degree in communications, journalism, English, marketing, public relations, or a related ...

KBR, Inc.

Knowledge Manager III

Arlington, VA · On-site

$131K - $134K/yr

Expertise in content creation/curation, strategic writing/communication, copywriting, marketing, and DoW access control. * Knowledge Management: Expertise in change management, data analysis ...

Stand Together

Copywriter (Development)

Arlington, VA · On-site

We're looking for a Development Copywriter to create compelling communications that strengthen ... Bachelor's degree in communications, journalism, English, marketing, public relations, or a related ...

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Showing results 41-60

All JobsCopywriting Marketing JobsCopywriting Marketing Jobs in Reston, VA

Copywriting Marketing information

See Reston, VA salary details

$33.3K

$71.9K

$137.3K

How much do copywriting marketing jobs pay per year?

As of Aug 12, 2026, the average yearly pay for copywriting marketing in Reston, VA is $71,892.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,200.00 and $84,800.00 per year, depending on experience, location, and employer.

What is copywriting in marketing?

Copywriting in marketing is the process of creating persuasive written content designed to encourage a target audience to take a specific action, such as making a purchase, signing up for a newsletter, or engaging with a brand. Copywriters craft messages for advertisements, websites, emails, social media, and other marketing materials. The primary goal is to communicate a brand’s value and motivate consumers to respond in a way that benefits the business. Effective copywriting combines creativity, strategy, and an understanding of consumer psychology.

What are the key skills and qualifications needed to thrive as a copywriting marketing professional?

To thrive in Copywriting Marketing, you need excellent writing, editing, and research skills, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and analytics platforms such as Google Analytics is typically required. Creativity, attention to detail, adaptability, and the ability to collaborate effectively are standout soft skills for this role. These capabilities ensure compelling, targeted messaging that drives engagement and achieves marketing objectives in a competitive digital landscape.

What is the difference between Copywriting Marketing vs Content Marketing?

AspectCopywriting MarketingContent Marketing
Primary FocusCreating persuasive, concise copy to drive immediate actionProducing valuable, informative content to build audience engagement
Skills NeededStrong writing, persuasion, SEO basicsStorytelling, research, content strategy
Work EnvironmentAdvertising agencies, marketing teams, freelanceBrands, media companies, digital platforms
Common UsageSales pages, ads, email campaignsBlogs, videos, social media content

Copywriting Marketing focuses on crafting compelling copy to prompt immediate responses, while Content Marketing emphasizes creating valuable content to nurture long-term audience relationships. Both roles require strong writing skills but serve different strategic purposes within marketing campaigns.

What are some common challenges faced by copywriters in marketing teams, and how can they overcome them?

Copywriters in marketing teams often face challenges such as tight deadlines, balancing creativity with brand guidelines, and adapting their writing for multiple channels (like email, social media, and websites). To overcome these challenges, it’s important to maintain open communication with designers, marketers, and other team members, prioritize tasks effectively, and stay updated on brand messaging requirements. Regular feedback sessions and collaboration help ensure your copy aligns with campaign goals while keeping your work fresh and engaging.
What are popular job titles related to Copywriting Marketing jobs in Reston, VA? For Copywriting Marketing jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Copywriting Marketing jobs in Reston, VA look for? The top searched job categories for Copywriting Marketing jobs in Reston, VA are:
What cities near Reston, VA are hiring for Copywriting Marketing jobs? Cities near Reston, VA with the most Copywriting Marketing job openings:
Copywriting Marketing jobs near you

Senior Manager, Event Marketing

FMI

Arlington, VA • On-site

Full-time

Posted 16 days ago

Job description

Primary Purpose: Initiate, develop and execute high-impact, multi-channel marketing strategies for the FMI event portfolio that drive event attendee acquisition, maximize ROI, and support FMI's position as a leading voice in the food retail industry. This role leads marketing for a portfolio of industry conferences and programs and is responsible for strengthening brand awareness and market position in support of non-dues revenue, member retention and growth. The role requires strong campaign strategy, budget and ad-spend fluency, marketing automation and martech depth, cross-functional collaboration, and rigorous, data-driven analysis of what is and isn't working.

Key Job Responsibilities: Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals Collaborate with the Senior Director and Vice President of Marketing to develop and execute short- and long-term strategic marketing, communications, and promotional plans aligned with organizational goals. Lead and implement integrated marketing strategies and comprehensive plans that drive event revenue growth across the assigned event portfolio: Annual Meat Conference (approx. $2M registration and sponsorship revenue).

Energy & Store Development (approx. $1.5M). Supply Chain Conference (approx

$230K). And additional events as needed. Lead the planning and execution of multi-channel event marketing campaigns using automation tools, digital outreach, advertising, and social media.

Oversee end-to-end campaign development, including timeline, content, creative coordination, prospect list management, A/B testing, and asset development. Determine the right mix of in-house execution, delegation to team members, and outside vendor or agency support for each initiative. Partner with internal stakeholders (education, sponsorship, membership, and research teams) to develop event messaging.

Manage & update key messaging with internal staff, external stakeholders (planning committees, partner organizations, etc.) to align with industry trends, audience needs and support event growth. Manage and utilize Asana for project tracking. Performance Analysis & Optimization Identify and grow target audiences for each event community

Analyze and track performance of all marketing campaigns; adjust tactics and messaging as needed to improve outcomes and achieve objectives. Create marketing reports and performance summaries for internal stakeholders, including year-over-year comparisons, referral traffic, and ROI impact. Digital Presence, Advertising & Brand Experience Integrate digital marketing initiatives and enhance event visibility across platforms to increase conversions.

Own and manage the optimization of event websites, including copywriting, SEO, design direction, and content updates to ensure optimal user experience and brand consistency. Manage relationships with industry publications and media outlets, identify media barter opportunities for print and digital advertising to support promotion of FMI events and programs, including dailyLead partnership via Smartbrief. Leadership and Innovation: Leverage evolving marketing trends and technologies to strengthen FMI's event promotion strategy and visibility.

Work collaboratively with the Marketing team to guide and execute key projects. Other Job Functions: Other responsibilities and duties as assigned or directed. Ability to travel to conferences locally and out of town.

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