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Copywriting Marketing Jobs in Reston, VA (NOW HIRING)

ECU Communications, LLC

Copywriter

Washington, DC · On-site

$85K - $90K/yr

Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field. * 5+ years of professional copywriting experience. * Proven experience supporting Federal ...

Fusion Technology

Knowledge Manager

Washington, DC · On-site

Expertise in content creation/curation, strategic writing/communication, copywriting, marketing, and DoW access control.Knowledge Management: Expertise in change management, data analysis, database ...

Fusion Technology

Knowledge Manager

Washington, DC · On-site

$90 - $120/hr

Expertise in content creation/curation, strategic writing/communication, copywriting, marketing, and DoW access control. * Knowledge Management: Expertise in change management, data analysis ...

Fusion Technology

Knowledge Manager

Washington, DC · On-site

Expertise in content creation/curation, strategic writing/communication, copywriting, marketing, and DoW access control. * Knowledge Management: Expertise in change management, data analysis ...

EAB

Copywriter (Temporary)

Washington, DC · On-site

$18 - $20/hr

... marketing products * Work well with others, including Art Directors, Web Designers and account teams * Support the Copywriting group by providing coverage and taking on overflow work * Possess the ...

Red Carrot

Copywriter

Mclean, VA · On-site

Copywriter Level: Journeyman | Work Location: Remote ⚠ This position is contingent upon contract ... Create persuasive, on-brand copy for marketing materials, newsletters, and social media * Develop ...

Red Carrot

Copywriter

Mclean, VA · On-site

Copywriter Level: Journeyman | Work Location: Remote ⚠ This position is contingent upon contract ... Create persuasive, on-brand copy for marketing materials, newsletters, and social media * Develop ...

EAB

Copywriter (Temporary)

Washington, DC · On-site

$18 - $20/hr

... marketing products * Work well with others, including Art Directors, Web Designers and account teams * Support the Copywriting group by providing coverage and taking on overflow work * Possess the ...

EAB

Copywriter (Temporary), Enroll360

Washington, DC

$18 - $20/hr

... marketing products * Work well with others, including Art Directors, Web Designers and account teams * Support the Copywriting group by providing coverage and taking on overflow work * Possess the ...

Moore

Nonprofit Multichannel Copywriter

Lanham, MD · Remote

We are an innovation-led company that is the largest marketing, data and fundraising company in ... Stay on top of fundraising copywriting best practices across channels and the industry. * Manage ...

EAB

Copywriter (Temporary), Enroll360

Washington, DC

$18 - $20/hr

... marketing products * Work well with others, including Art Directors, Web Designers and account teams * Support the Copywriting group by providing coverage and taking on overflow work * Possess the ...

EAB

Copywriter (Temporary), Enroll360

Washington, DC

$18 - $20/hr

... marketing products * Work well with others, including Art Directors, Web Designers and account teams * Support the Copywriting group by providing coverage and taking on overflow work * Possess the ...

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All JobsCopywriting Marketing JobsCopywriting Marketing Jobs in Reston, VA

Copywriting Marketing information

See Reston, VA salary details

$33.3K

$71.9K

$137.3K

How much do copywriting marketing jobs pay per year?

As of Aug 31, 2026, the average yearly pay for copywriting marketing in Reston, VA is $71,892.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,200.00 and $84,800.00 per year, depending on experience, location, and employer.

What is copywriting in marketing?

Copywriting in marketing is the process of creating persuasive written content designed to encourage a target audience to take a specific action, such as making a purchase, signing up for a newsletter, or engaging with a brand. Copywriters craft messages for advertisements, websites, emails, social media, and other marketing materials. The primary goal is to communicate a brand’s value and motivate consumers to respond in a way that benefits the business. Effective copywriting combines creativity, strategy, and an understanding of consumer psychology.

What are the key skills and qualifications needed to thrive as a copywriting marketing professional?

To thrive in Copywriting Marketing, you need excellent writing, editing, and research skills, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and analytics platforms such as Google Analytics is typically required. Creativity, attention to detail, adaptability, and the ability to collaborate effectively are standout soft skills for this role. These capabilities ensure compelling, targeted messaging that drives engagement and achieves marketing objectives in a competitive digital landscape.

What are some common challenges faced by copywriters in marketing teams, and how can they overcome them?

Copywriters in marketing teams often face challenges such as tight deadlines, balancing creativity with brand guidelines, and adapting their writing for multiple channels (like email, social media, and websites). To overcome these challenges, it’s important to maintain open communication with designers, marketers, and other team members, prioritize tasks effectively, and stay updated on brand messaging requirements. Regular feedback sessions and collaboration help ensure your copy aligns with campaign goals while keeping your work fresh and engaging.

What is the difference between Copywriting Marketing vs Content Marketing?

AspectCopywriting MarketingContent Marketing
Primary FocusCreating persuasive, concise copy to drive immediate actionProducing valuable, informative content to build audience engagement
Skills NeededStrong writing, persuasion, SEO basicsStorytelling, research, content strategy
Work EnvironmentAdvertising agencies, marketing teams, freelanceBrands, media companies, digital platforms
Common UsageSales pages, ads, email campaignsBlogs, videos, social media content

Copywriting Marketing focuses on crafting compelling copy to prompt immediate responses, while Content Marketing emphasizes creating valuable content to nurture long-term audience relationships. Both roles require strong writing skills but serve different strategic purposes within marketing campaigns.

What does a copywriting marketing do in marketing?

A copywriting marketing professional creates persuasive written content to promote products, services, or brands. They develop marketing materials such as advertisements, website content, emails, and social media posts, often using tools like SEO and analytics to optimize engagement and conversions.

What are popular job titles related to Copywriting Marketing jobs in Reston, VA?

For Copywriting Marketing jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Copywriting Marketing jobs in Reston, VA look for?

The top searched job categories for Copywriting Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Copywriting Marketing jobs?

Cities near Reston, VA with the most Copywriting Marketing job openings:

Copywriting Marketing jobs near you

Copywriter

ECU Communications, LLC

Washington, DC • On-site

$85K - $90K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 5 days ago. Applications are no longer accepted.

Job description

Benefits:
  • Life insurance
  • Paid holidays
  • Disability insurance
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Copywriter, Federal Government Advertising & Social Media
We are currently seeking a skilled Copywriter with Federal Government experience and 5+ years’ professional copywriting experience to create high-impact content for digital advertising campaigns, social media platforms, public awareness initiatives, and integrated communications programs. 
The ideal candidate combines creative excellence with a deep understanding of federal communications, public affairs, and audience engagement strategies. You will support federal clients by developing persuasive advertising copy and engaging organic social media content that advances mission-driven objectives and reaches diverse audiences. To be considered, you must be a U.S. citizen, able to pass a background check for security clearance, and available to work on-site in Washington, DC.
Job Duties / Responsibilities: 
  • Develop creative and persuasive copy for digital advertising campaigns across paid social, display, search, video, and programmatic channels.
  • Write campaign messaging that drives awareness, engagement, recruitment, education, and behavioral change.
  • Create compelling headlines, calls-to-action, ad copy variations, and campaign concepts.
  • Create engaging organic content for platforms including LinkedIn, Facebook, Instagram, X, and YouTube.
  • Develop social media content calendars and campaign messaging strategies.
  • Adapt content and tone for specific audiences and platforms while maintaining brand consistency.
  • Write captions, social posts, and video scripts.
  • Translate complex policy, programmatic, and technical information into clear, audience-friendly messaging.
  • Develop content that aligns with agency goals, brand guidelines, and communication strategies.
  • Support awareness, outreach, recruitment, public education, and stakeholder engagement campaigns.
  • Research target audiences and tailor messaging to maximize impact.
  • Ensure all content follows Federal Plain Language Guidelines and agency communication standards.
  • Support accessibility and Section 508 best practices where applicable.
 Skills & Requirements:
  • Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field.
  • 5+ years of professional copywriting experience.
  • Proven experience supporting Federal Government agencies or government contracting environments.
  • Strong portfolio demonstrating: 
    • Digital advertising campaigns
    • Social media content
    • Public awareness communications
    • Website and marketing content
  • Exceptional writing, editing, and proofreading skills.
  • Experience translating complex information into clear, actionable messaging.
  • Knowledge of federal communications, public affairs, and outreach efforts is preferred.
  • Familiarity with social media analytics and performance optimization an asset.
  • Experience with content management systems and social media management tools a plus.
  • Understanding of SEO and digital marketing best practices preferred.
  • Public Trust clearance or ability to obtain one is preferred.