Copywriting Manager Jobs in Emmaus, PA (NOW HIRING)

Description

JOB SUMMARY 

The Marketing & Audience Development Manager is responsible for planning and executing LVPM's audience-facing marketing campaigns across channels.  This role sits at the intersection of strategy, audience insight, and execution responsible for translating organizational priorities into clear, coordinated campaigns that drive audience growth, engagement, and conversion.

LVPM partners with an external agency of record to support marketing strategy, and an Audience Growth Specialist provides audience data and insights.  This role brings those inputs together to develop campaign plans, manage execution, and ensure consistency across channels.

This is an ideal opportunity for a marketing professional ready to take ownership of campaign planning, build cross-channel experience, and grow into more advanced strategic responsibility over time.

This role is best suited for someone who is comfortable operating independently, creating structure in an evolving environment, and delivering high-quality work in a lean, mission-driven organization.  It calls for strong execution, sound judgment, and a practical, audience-focused mindset.

RESPONSIBILITIES 

Translate marketing strategy (developed with the agency of record) and audience insights (provided by the Audience Growth Specialist) into clear, actionable campaign plans 

Develop campaign briefs that define objectives, target audiences, key messages, channel mix, and timing 

Plan and coordinate integrated campaigns that support text, video, audio content across journalism, newsletters, events, educational programming, as well as audience conversion goals 

Establish campaign timelines, priorities, and deliverables aligned with organizational goals and available resources 

Partner with the agency of record to ensure campaign execution aligns with broader strategic direction 

Collaborate with internal teams to gather inputs and ensure campaigns accurately reflect content, programming, and organizational priorities 

Execute audience-facing campaigns across email, web, social media, broadcast/streaming platforms, podcasts, billboard and event promotions with a focus on consistency and quality 

Write, edit, and deploy marketing communications across channels 

Manage LVPM's social media presence, content calendar, and community engagement 

Execute email marketing campaigns, including segmentation, copywriting, scheduling, and deployment 

Maintain and update web content to ensure alignment with active campaigns and organizational priorities 

Coordinate with external vendors and partners to support campaign execution 

Attend select evening and weekend events to capture real-time content for audience engagement and promotion 

Track campaign and channel performance and identify trends and opportunities 

Partner with the Audience Growth Specialist to interpret audience data and apply insights to campaign improvements 

Adjust campaign messaging, targeting, and coordination based on performance and audience behavior 

Maintain standards for voice, tone, campaign structure, and cross-channel consistency 

Provide regular performance updates to leadership and agency partners with clear, actionable takeaways

Partner with content, development and operations teams to align campaign execution with organizational priorities 

Serve as the primary point of coordination between internal teams and marketing execution 

Work closely with the Audience Growth Specialist to incorporate audience insights into campaign planning and execution 

Incorporate stakeholder input constructively while maintaining clarity and consistency in campaign execution 

Serve as the primary point of contact for community partners and trade relationships, coordinating collaborative campaign efforts that benefit both organizations and expand audience reach and engagement 

Contribute to LVPM's broader transition to a more coordinated, audience-first operating model

KEY ACCOUNTABILITIES

Plan and execute LVPM's marketing campaigns across channels during the interim period 

Drive measurable growth in audience awareness, engagement, retention, and conversion through effective campaign planning and execution 

Improve coordination, consistency, and quality of LVPM's marketing and audience-facing communications 

Provide leadership with clear visibility into campaign plans, execution progress, and performance outcomes 

Strengthen audience reach, brand visibility, and engagement through coordinated campaigns, audience-informed decisions, and community partnerships

Requirements

SKILLS & COMPETENCIES

Strong ability to translate marketing strategy and audience insights into coordinated, multi-channel campaign plans and execution 

Ability to develop clear campaign briefs, including objectives, messaging, channel mix, and timelines

Excellent copywriting, editing, and message-framing skills; able to produce polished, audience-ready communications independently 

Ability to manage multiple campaigns, priorities, and deadlines in a resource-constrained environment 

Ability to analyze campaign and audience data and apply insights to improve messaging, targeting, and execution 

Strong cross-functional collaboration and communication skills; able to coordinate across teams with different goals and timelines 

Proficiency with email marketing, social media management, and content scheduling platforms 

Comfortable working in CMS, CRM, and marketing tools; able to quickly learn and adapt to new platforms 

Strong ability to synthesize source materials and stakeholder input into clear, compelling communications under tight deadlines

Knowledge

Solid understanding of digital marketing principles and cross-channel campaign execution 

Working knowledge of audience growth strategies and how campaigns support reach, engagement, and conversion 

Knowledge of email marketing, list segmentation, and audience lifecycle fundamentals 

Familiarity with content development and distribution workflows across email, web, social, and event promotion 

Understanding of how marketing supports text, video and audio content, events, brand, and community engagement 

Working knowledge of analytics, performance reporting, and campaign optimization practices 

Familiarity with publisher, nonprofit media, membership, or audience-supported business models preferred

Background & Qualifications

Three to five years of experience in marketing, audience development, communications, or a related field 

Demonstrated experience planning and executing marketing campaigns, not just supporting them 

Ability to work independently in a lean, fast-moving, or evolving organization 

Demonstrated success collaborating across departments to coordinate messaging, campaigns, and execution 

Comfort working with audience, campaign, and channel data to inform decisions and improve performance 

Familiarity with media, nonprofit, membership, public media, or other mission-driven organizations preferred 

Bachelor's degree in marketing, communications, business, journalism, or a related discipline preferred

IDEAL TRAITS

Comfortable bringing structure, momentum, and clarity to work in an evolving environment 

Comfortable translating direction into action and doing the hands-on work required to move it forward 

Adaptable and effective in lean, fast-moving environments where priorities can shift 

A clear, confident communicator who brings focus and organization to ambiguous or evolving work 

Curious and audience-oriented, with a genuine interest in what drives engagement, loyalty, and growth 

Motivated by mission and energized by the opportunity to help strengthen public media as a community-serving institution 

Able to absorb, synthesize, and respond to feedback thoughtfully, while exercising sound judgment and maintaining a clear audience-focused perspective

CHARACTERISTICS

Balances an understanding of the big picture with strong execution and attention to detail 

Brings clarity, organization, and consistency to work that doesn't always come neatly packaged 

Moves quickly from idea to execution without sacrificing quality 

Maintains composure and sound judgment under tight deadlines and competing demands 

Looks for opportunities to better connect content, campaigns, channels, and audience needs through coordinated execution 

Demonstrates a strong commitment to public service, audience relevance, and community-centered media

OTHER WORK REQUIREMENTS

Availability to work select weeknight and weekend events is required in order to capture photos, video, and other audience-facing content for live and near-term use across LVPM channels

May be asked to work longer hours with short notice

Valid driver's license and good driving record may be required if travel is part of the role

Successful completion of background check, FBI fingerprint and PA Child Abuse clearances