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Strategic Marketing Manager Jobs in Emmaus, PA (NOW HIRING)

Dorman Products

Trade Marketing Manager

Colmar, PA · On-site

Primary Duties Channel Strategy & Execution * Develop and implement trade marketing plans tailored ... Event & Campaign Management * Plan and execute trade shows, dealer meetings, and ride events to ...

Cipla

Manager Marketing

Warren, NJ · On-site

$104.30K - $156K/yr

Strategic Planning & P&L Ownership * Develop and execute the Private Label business strategy ... Work with Marketing managers to close the FTS claims and accordingly inform pricing teams to work ...

victaulic

Proposal Lead

Easton, PA · On-site

Marketing Manager Location: Easton, PA Type: Full-Time in office Position Summary We are seeking a strategic, process-oriented Proposals Lead to build a high-performing proposals function within our ...

Victaulic

Marketing Coordinator

Easton, PA

$40K - $55K/yr

Marketing Manager - Industrial Markets Location: Victaulic Corporate HQ - Forks, PA General ... a strategic focus on growing brand affinity of existing customers, driving retention, and ...

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Strategic Marketing Manager information

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$58.6K

$100.9K

$119.6K

How much do strategic marketing manager jobs pay per year?

As of May 28, 2026, the average yearly pay for strategic marketing manager in Emmaus, PA is $100,941.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,800.00 and $111,500.00 per year, depending on experience, location, and employer.

What Does a Strategic Marketing Manager Do?

A strategic marketing manager is responsible for planning and executing marketing strategies to establish brand consistency and increase sales for all types of companies. As a strategic marketing manager, your job duties include managing budgets, measuring KPIs, and calculating the return on investment for all marketing efforts. Other tasks include identifying target audiences and conducting market research. You communicate with various departments in the company, such as product management and sales, to ensure everyone is working toward the same goals. Many strategic marketing managers also work with other high-level managers to plan strategies and develop specific goals to define and ensure business success. Qualifications for this career include three or more years of industry experience, project management skills, and a bachelor’s degree, though a master’s degree is often preferred.

What are the key skills and qualifications needed to thrive as a Strategic Marketing Manager, and why are they important?

To thrive as a Strategic Marketing Manager, you need expertise in market analysis, brand positioning, and campaign development, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is often required. Strong leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategy. These capabilities are essential for creating effective marketing initiatives that align with business objectives and drive organizational growth.

How does a Strategic Marketing Manager typically collaborate with product development and sales teams?

As a Strategic Marketing Manager, you will work closely with both product development and sales teams to ensure that marketing strategies align with business objectives and customer needs. This collaboration often involves participating in product roadmap discussions, providing market insights, and developing go-to-market plans. You'll also coordinate with sales to gather feedback from the field, refine messaging, and support lead generation efforts. Effective cross-functional communication is crucial, as it helps drive product success and ensures a cohesive approach to market challenges.

What is a Strategic Marketing Manager?

A Strategic Marketing Manager is a professional responsible for developing, implementing, and overseeing long-term marketing strategies that align with a company's overall business goals. They analyze market trends, identify opportunities for growth, and coordinate marketing campaigns to build brand awareness and drive sales. Their role often involves collaborating with other departments, managing budgets, and tracking key performance metrics to ensure marketing efforts are effective and efficient.
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Strategic Marketing Manager jobs near you

Marketing Manager

The Beauty Institute

Allentown, PA • Remote

Full-time

Posted 5 days ago

Job description

We are a multi-campus cosmetology school in the Philadelphia metropolitan area. We are looking for a Digital Marketing Manager (remote position). You’ll be responsible for lead generation and branding.
 
Responsibilities:
  • Oversee lead generation across social media, company websites, and other advertisement platforms
  • Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM
  • Meet goals for leads, with weekly reporting on performance metrics
  • Help identify, select and manage marketing agencies/vendors to ensure implementation and performance
  • Monitor reviews/comments on Google, Facebook, Instagram, and other social media platforms
  • Generate ideas for marketing campaigns
  • Manage our CRM (Velocify)
  • Manage budgets for marketing campaigns
  • Direct Social Media strategies
  • Help Build and Maintain Websites as needed
  • Assist with various projects
Qualifications
  • Minimum 2 years of relevant digital marketing experience
  • Analytical and detailed oriented
  • Strategic thinking: ability to see the big picture and come up with solutions
  • Enthusiasm and persistence: exhibit passion and energy and has a can-do attitude.  Follow through on tasks and goals
  • Strong computer, reporting, and communication skills

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