SEO Specialist
Milwaukee, WI · Remote
... copywriting and conversion optimization -Experience in genAI custom assistant/agent creation for SEO workflow and processes
SEO Specialist
Milwaukee, WI · Remote
... copywriting and conversion optimization -Experience in genAI custom assistant/agent creation for SEO workflow and processes
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Marketing Manager & Head of Creative Design
Kenosha, WI · On-site
$15 - $35/hr
AI-assisted creative workflows using ChatGPT, Claude, and other AI tools for ideation, campaign planning, copywriting support, repurposing, research, and content development * Collaboration with ...
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Be Seen First
Marketing Manager & Head of Creative Design
Kenosha, WI · On-site
$15 - $35/hr
AI-assisted creative workflows using ChatGPT, Claude, and other AI tools for ideation, campaign planning, copywriting support, repurposing, research, and content development * Collaboration with ...
Copywriter information
See Racine, WI salary details
$13.75 - $18.24
6% of jobs
$18.24 - $22.72
8% of jobs
$25.64 is the 25th percentile. Wages below this are outliers.
$22.72 - $27.21
16% of jobs
The median wage is $30.82 / hr.
$27.21 - $31.70
24% of jobs
$31.70 - $36.19
17% of jobs
$37.51 is the 75th percentile. Wages above this are outliers.
$36.19 - $40.68
12% of jobs
$40.68 - $45.16
6% of jobs
$45.16 - $49.65
2% of jobs
$49.65 - $54.14
3% of jobs
$54.14 - $58.63
4% of jobs
$58.63 - $63.11
1% of jobs
$13
$34
$63
How much do copywriter jobs pay per hour?
As of May 30, 2026, the average hourly pay for copywriter in Racine, WI is $34.45, according to ZipRecruiter salary data. Most workers in this role earn between $26.15 and $38.99 per hour, depending on experience, location, and employer.
What Do Copywriters Do?
Copywriters are writing professionals who write text and content for advertising and marketing purposes. The primary responsibility of Copywriters is to create text that informs the targeted audience about a product, service, or another project the company offers. Copywriters may be on staff or work independently as a freelancer. In this role, you research your topic to collect data about your subject so that you can include relevant information in your text, then you develop short- or long-form content for your company, depending on the project. For example, some Copywriters may write for direct mail campaigns and have more space to explain the product or service you are marketing, while others focus primarily on digital forums such as social media.
What are the key skills and qualifications needed to thrive as a Copywriter, and why are they important?
To thrive as a Copywriter, you need excellent writing, grammar, and editing skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Creativity, attention to detail, and the ability to work under tight deadlines are standout soft skills in this role. These skills ensure that copywriters can produce compelling, targeted content that meets client objectives and drives engagement.
What are some common challenges copywriters face when collaborating with designers and marketing teams?
Copywriters often need to balance creativity with strategic messaging while working closely with designers and marketing teams. One common challenge is ensuring that the written content aligns seamlessly with the visual elements and overall brand voice. Effective communication and flexibility are crucial, as feedback from multiple stakeholders may require revisions to meet campaign goals. Building strong relationships and maintaining an open feedback loop can help copywriters overcome these challenges and produce cohesive, impactful content.
What does a copywriter do?
A copywriter is a professional who creates written content for advertising, marketing, and promotional materials. Their main goal is to craft persuasive and engaging copy that encourages people to take action, such as buying a product, subscribing to a service, or learning more about a brand. Copywriters work on a variety of materials, including advertisements, websites, emails, social media posts, and product descriptions. They often collaborate with designers, marketers, and clients to ensure the messaging aligns with brand objectives.
What exactly does a copywriter do?
A copywriter creates written content for advertising, marketing, and promotional materials to persuade or inform target audiences. They develop clear, engaging messages for websites, ads, emails, and other media, often using tools like style guides and SEO techniques to optimize their work. Strong writing skills and understanding of the target audience are essential for this role.
What is the difference between Copywriter vs Content Writer?
| Aspect | Copywriter | Content Writer |
|---|---|---|
| Primary Focus | Creating persuasive, marketing-oriented content to drive sales or actions | Producing informative, educational, or entertaining content for audiences |
| Work Environment | Advertising agencies, marketing teams, corporate marketing departments | Blogs, online publications, corporate websites, content platforms |
| Required Skills | Marketing knowledge, persuasive writing, SEO basics | Research skills, storytelling, informational writing |
| Common Usage | Advertising campaigns, sales pages, product descriptions | Articles, blog posts, whitepapers, newsletters |
While both copywriters and content writers create written material, copywriters focus on persuasive content aimed at marketing and sales, whereas content writers produce informative content to engage and educate audiences. Understanding these differences helps employers and job seekers target the right roles and skills.
More about Copywriter jobs
What are the most commonly searched types of Copywriter jobs in Racine, WI? The most popular types of Copywriter jobs in Racine, WI are:
What are popular job titles related to Copywriter jobs in Racine, WI? For Copywriter jobs in Racine, WI, the most frequently searched job titles are:
What cities near Racine, WI are hiring for Copywriter jobs? Cities near Racine, WI with the most Copywriter job openings:
TransPerfect rating
7.1
Based on 20 frontline employees who took The Breakroom Quiz
211th of 424 rated business services
Job description
TransPerfect Is More Than Just a Job...
Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.
OVERVIEW
As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and data-driven strategies to existing and prospective clients. They build strong client relationships by providing sound strategic guidance, ensuring excellence in delivery and reporting tangible results.
They have a good understanding and hands-on experience in all areas of search engine optimization (SEO) and are pivotal to the successful planning and execution of international SEO strategies across industries and ranging from B2B to B2C - from short-term projects to ongoing engagements, always helping them boost their online presence and reach a wider international audience through organic search.
The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find it easy to explain SEO concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication, organization and time management skills to successfully manage client stakeholders and internal teams across the US & EMEA, always focusing on quality, performance, profitability and growth.
This position reports to the Digital Marketing Strategist and assists with strategic data-driven account growth, while being responsible for strategy definition, on-going performance optimization and key performance indicator (KPI)/return on investment (ROI) reporting.
DESCRIPTION
-Work alongside the account management to help grow international SEO/performance services to both existing and prospective clients by contributing to client pitches and strategic proposals
-Mentor and aid junior team members in both client services and production departments
-Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients
-Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed
-Own performance monitoring and reporting of assigned accounts: work with the digital data analyst to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations
-Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes
-Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients
-Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor
REQUIRED SKILLS
-Superior written and spoken communication skills in English
-Independent, self-motivated, results-oriented and dynamic with careful attention to detail
-Exceptional problem solving and critical thinking skills
-Ability to work effectively under pressure to meet tight deadlines and challenging goals
-Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service
-Willingness to travel to offsite client or sales meetings
-Confident making strategic recommendations, and comfortable in client calls, meetings and presentations
-Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
REQUIRED EXPERIENCE AND QUALIFICATIONS
-Minimum bachelor's degree or its equivalent
-Minimum 4 years of experience in SEO
-Experience client-side in the retail or travel industries or agency-side servicing international clients
-Confident with coordinating internal teams, competent giving feedback and having difficult conversations with colleagues and clients
-Confident making strategic recommendations and competent in client calls, meetings and presentations
-Experience auditing websites, performing keyword research and competitor analyses to determine the best strategic approach to improve SEO performance
-Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)
DESIRED SKILLS AND EXPERIENCE
-Knowledge of a second language is a plus
-Knowledge of MS Project
-Experience in digital copywriting and conversion optimization
-Experience in genAI custom assistant/agent creation for SEO workflow and processes
What TransPerfect employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About TransPerfect
Sourced by ZipRecruiter
TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Started as a two-person company operating out of a dorm room, TransPerfect has spent nearly three decades solving global business challenges for our clients, and has turned into one of the most successful growth stories in the business world.
Industry
Translation services
Company size
5,001 - 10,000 Employees
Headquarters location
New York, NY, US
Year founded
1992