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Copywriter Jobs in Racine, WI (NOW HIRING)

Copywriter

Gurnee, IL · On-site

$70K - $77K/yr

Copywriter Hybrid- Gurnee, Illinois Who We Are: PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved ...

Copywriter

Menomonee Falls, WI · On-site +1

$32.26 - $33.33/hr

Required Qualifications * 4-6 years of professional copywriting experience, gained in either an agency or in-house setting. * Proven ability to shift tone seamlessly and effectively across diverse ...

What You Bring * 4-7 years of copywriting experience at an advertising agency, creative agency or in-house creative team. * A portfolio demonstrating strong conceptual thinking and integrated ...

What You Bring * 4-7 years of copywriting experience at an advertising agency, creative agency or in-house creative team. * A portfolio demonstrating strong conceptual thinking and integrated ...

Senior Copywriter The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS ...

Content Writing Continuous Improvement - 10% Maintain current knowledge of content marketing, copywriting, technical writing, SEO, and digital content best practices. Research content marketing ...

Content Writing Continuous Improvement - 10% • Maintain current knowledge of content marketing, copywriting, technical writing, SEO, and digital content best practices. • Research content ...

Content Writing Continuous Improvement - 10% • Maintain current knowledge of content marketing, copywriting, technical writing, SEO, and digital content best practices. • Research content ...

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Copywriter information

See Racine, WI salary details

$13

$34

$63

How much do copywriter jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for copywriter in Racine, WI is $34.45, according to ZipRecruiter salary data. Most workers in this role earn between $26.15 and $38.99 per hour, depending on experience, location, and employer.

What is the difference between Copywriter vs Content Writer?

AspectCopywriterContent Writer
Primary FocusCreating persuasive, marketing-oriented content to drive sales or actionsProducing informative, educational, or entertaining content for audiences
Work EnvironmentAdvertising agencies, marketing teams, corporate marketing departmentsBlogs, online publications, corporate websites, content platforms
Required SkillsMarketing knowledge, persuasive writing, SEO basicsResearch skills, storytelling, informational writing
Common UsageAdvertising campaigns, sales pages, product descriptionsArticles, blog posts, whitepapers, newsletters

While both copywriters and content writers create written material, copywriters focus on persuasive content aimed at marketing and sales, whereas content writers produce informative content to engage and educate audiences. Understanding these differences helps employers and job seekers target the right roles and skills.

What does a copywriter do?

A copywriter is a professional who creates written content for advertising, marketing, and promotional materials. Their main goal is to craft persuasive and engaging copy that encourages people to take action, such as buying a product, subscribing to a service, or learning more about a brand. Copywriters work on a variety of materials, including advertisements, websites, emails, social media posts, and product descriptions. They often collaborate with designers, marketers, and clients to ensure the messaging aligns with brand objectives.

What are some common challenges copywriters face when collaborating with designers and marketing teams?

Copywriters often need to balance creativity with strategic messaging while working closely with designers and marketing teams. One common challenge is ensuring that the written content aligns seamlessly with the visual elements and overall brand voice. Effective communication and flexibility are crucial, as feedback from multiple stakeholders may require revisions to meet campaign goals. Building strong relationships and maintaining an open feedback loop can help copywriters overcome these challenges and produce cohesive, impactful content.

Can I be a copywriter with no experience?

Yes, entry-level copywriter positions often do not require prior experience and may focus on strong writing skills, creativity, and the ability to learn quickly. Building a portfolio, gaining familiarity with writing tools like Google Docs or Grammarly, and completing relevant courses can help you qualify for such roles.

What are the key skills and qualifications needed to thrive as a copywriter, and why are they important?

To thrive as a Copywriter, you need excellent writing, grammar, and editing skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Creativity, attention to detail, and the ability to work under tight deadlines are standout soft skills in this role. These skills ensure that copywriters can produce compelling, targeted content that meets client objectives and drives engagement.
What are the most commonly searched types of Copywriter jobs in Racine, WI? The most popular types of Copywriter jobs in Racine, WI are:
What cities near Racine, WI are hiring for Copywriter jobs? Cities near Racine, WI with the most Copywriter job openings:
Infographic showing various Copywriter job openings in Racine, WI as of July 2026, with employment types broken down into 81% Full Time, 11% Part Time, 1% Temporary, and 7% Contract. Highlights an 67% Physical, 7% Hybrid, and 26% Remote job distribution, with an average salary of $71,650 per year, or $34.4 per hour.

Copywriter

Weiman Products LLC

Gurnee, IL • On-site

$70K - $77K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 26 days ago


Job description

Copywriter

Hybrid- Gurnee, Illinois

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.


The Role:

We are seeking a highly motivated Copywriter to join the HomeShine Studios team within PurposeBuilt Brands. HomeShine Studios is PBB’s internal creative agency that creates breakthrough communication for PBB’s portfolio of consumer and commercial brands. See our reel.


The ideal candidate will be responsible for delivering impactful concepts and crafting strategic copy solutions across traditional, digital and social channels for a variety of CPG brands.
What You Will Do:.

  • Deliver copy across a variety of campaigns and projects that reflects the brand positioning.
  • Establish/expand brand tone of voice and bring it to life across all touchpoints.
  • Partner with designers to concept and refine creative executions.
  • Interpret creative briefs and deliver original copy solutions that are on strategy.
  • Deliver complex ideas in a clear, concise and engaging way.
  • Write scripts, supers and captions for video content.
  • Generate compelling copy that connects with brand audiences across social channels.
  • Craft concise and compelling product claims for packaging.
  • Simplify product messaging for ecommerce platforms.
  • Comfortable working independently and collaborating with team members.
  • Displays keen attention-to-detail and upholds all work at the highest standards of quality.
  • Collaborate with the marketing team to conceptualize designs that effectively communicate our brand message and product features.
  • Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality.


What You Will Bring:

  • 5 years of experience in copywriting with a bachelor's degree in marketing, communications, or a related field.
  • A dynamic creative portfolio showcasing a range of projects, including traditional, digital and social content examples.
  • Excellent writing, editing and proofreading skills, with a keen eye for details
  • Passion for language, ideas and storytelling
  • Knowledgeable of digital + social best practices and trends.
  • Ability to work independently as well as collaboratively in a fast-paced environment.
  • Strong communication skills and the ability to present ideas and concepts effectively.

Compensation Range:

$70,000-$77,000

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.


Benefits:

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote. (This role is primarily remote but requires occasionally working onsite to create packaging mockups and review proofs. Max 2 days/wk onsite.)

What We Offer:

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership


PurposeBuilt Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.