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Copywriter Jobs in Racine, WI (NOW HIRING)

Hanson Dodge

Senior Digital Strategist

Milwaukee, WI · On-site

Partner with content strategists, copywriters, designers, developers, media teams, and account managers. * Provide strategic direction for content creation, optimization, and distribution. * Mentor ...

Deloitte

Editor, Consumer Industry

Milwaukee, WI · On-site

Adapting to the needs of the given project, and serving as anything from ghostwriter to editor to infographic copywriter to scriptwriter to help tell the story successfully; when editing, having the ...

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site +1

$154K/yr

Outstanding written and verbal communication skills, including copywriting. * Outstanding project management and prioritization skills. * Strong analytical skills. * Significant product marketing and ...

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site

$154K/yr

Outstanding written and verbal communication skills, including copywriting. * Outstanding project management and prioritization skills. * Strong analytical skills. * Significant product marketing and ...

Rehlko, LLC

Digital Content Specialist

Milwaukee, WI · On-site

$66K - $83K/yr

A safe and inclusive workplace Why You Will Love this Job The Digital Copywriter and Content Specialist is responsible for creating compelling, customer-focused digital content that elevates brand ...

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site +1

$154K/yr

Outstanding written and verbal communication skills, including copywriting. * Outstanding project management and prioritization skills. * Strong analytical skills. * Significant product marketing and ...

GRAEF

Marketing Coordinator A3

Milwaukee, WI · On-site

$41K - $57K/yr

Successful candidates will have superior communication, copywriting, and proofreading skills; and have experience prioritizing multiple deadlines and have a passion for timelines and details.

Rehlko, LLC

Digital Content Specialist

Milwaukee, WI · On-site

$66K - $83K/yr

A safe and inclusive workplace Why You Will Love this Job The Digital Copywriter and Content Specialist is responsible for creating compelling, customerfocused digital content that elevates brand ...

Yelp, Inc.

Community Intern, Milwaukee

Milwaukee, WI · Remote

$13 - $16/hr

You have experience with social media copywriting and asset coordination * You are a creative problem solver who understands Yelp's applications * You have the bandwidth and flexibility to work 10-19 ...

Yelp, Inc

Community Intern, Milwaukee

Milwaukee, WI · On-site +1

$13 - $16/hr

You have experience with social media copywriting and asset coordination * You are a creative problem solver who understands Yelp's applications * You have the bandwidth and flexibility to work 10-19 ...

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All JobsCopywriter JobsCopywriter Jobs in Racine, WI

Copywriter information

See Racine, WI salary details

$13

$34

$63

How much do copywriter jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for copywriter in Racine, WI is $34.45, according to ZipRecruiter salary data. Most workers in this role earn between $26.15 and $38.99 per hour, depending on experience, location, and employer.

What is the difference between Copywriter vs Content Writer?

AspectCopywriterContent Writer
Primary FocusCreating persuasive, marketing-oriented content to drive sales or actionsProducing informative, educational, or entertaining content for audiences
Work EnvironmentAdvertising agencies, marketing teams, corporate marketing departmentsBlogs, online publications, corporate websites, content platforms
Required SkillsMarketing knowledge, persuasive writing, SEO basicsResearch skills, storytelling, informational writing
Common UsageAdvertising campaigns, sales pages, product descriptionsArticles, blog posts, whitepapers, newsletters

While both copywriters and content writers create written material, copywriters focus on persuasive content aimed at marketing and sales, whereas content writers produce informative content to engage and educate audiences. Understanding these differences helps employers and job seekers target the right roles and skills.

What does a copywriter do?

A copywriter is a professional who creates written content for advertising, marketing, and promotional materials. Their main goal is to craft persuasive and engaging copy that encourages people to take action, such as buying a product, subscribing to a service, or learning more about a brand. Copywriters work on a variety of materials, including advertisements, websites, emails, social media posts, and product descriptions. They often collaborate with designers, marketers, and clients to ensure the messaging aligns with brand objectives.

What are some common challenges copywriters face when collaborating with designers and marketing teams?

Copywriters often need to balance creativity with strategic messaging while working closely with designers and marketing teams. One common challenge is ensuring that the written content aligns seamlessly with the visual elements and overall brand voice. Effective communication and flexibility are crucial, as feedback from multiple stakeholders may require revisions to meet campaign goals. Building strong relationships and maintaining an open feedback loop can help copywriters overcome these challenges and produce cohesive, impactful content.

What Do Copywriters Do?

Copywriters are writing professionals who write text and content for advertising and marketing purposes. The primary responsibility of Copywriters is to create text that informs the targeted audience about a product, service, or another project the company offers. Copywriters may be on staff or work independently as a freelancer. In this role, you research your topic to collect data about your subject so that you can include relevant information in your text, then you develop short- or long-form content for your company, depending on the project. For example, some Copywriters may write for direct mail campaigns and have more space to explain the product or service you are marketing, while others focus primarily on digital forums such as social media.

What are the key skills and qualifications needed to thrive as a Copywriter, and why are they important?

To thrive as a Copywriter, you need excellent writing, grammar, and editing skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Creativity, attention to detail, and the ability to work under tight deadlines are standout soft skills in this role. These skills ensure that copywriters can produce compelling, targeted content that meets client objectives and drives engagement.
More about Copywriter jobs
What are the most commonly searched types of Copywriter jobs in Racine, WI? The most popular types of Copywriter jobs in Racine, WI are:
What are popular job titles related to Copywriter jobs in Racine, WI? For Copywriter jobs in Racine, WI, the most frequently searched job titles are:
What cities near Racine, WI are hiring for Copywriter jobs? Cities near Racine, WI with the most Copywriter job openings:
Copywriter jobs near you
Infographic showing various Copywriter job openings in Racine, WI as of June 2026, with employment types broken down into 85% Full Time, 11% Part Time, and 4% Contract. Highlights an 70% In-person, 4% Hybrid, and 26% Remote job distribution, with an average salary of $71,650 per year, or $34.4 per hour.
Senior Digital Strategist

Senior Digital Strategist

Hanson Dodge

Milwaukee, WI • On-site

Part-time

Posted 18 days ago

Job description

Position Overview
We are seeking a forward-thinking Senior Digital Strategist, SEO & GEO (Generative Engine Optimization) to lead organic growth strategies across traditional search engines and emerging AI-powered discovery platforms. This role combines expertise in SEO, content strategy, website experience, analytics, email marketing, personalization, and AI search optimization to help clients increase visibility, authority, and business performance.
The ideal candidate understands how search behavior is evolving from keyword-based search to AI-generated answers and recommendations. They can develop integrated strategies that improve visibility in Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging answer engines while aligning with broader business and marketing goals.
This role is both strategic and client-facing, requiring the ability to lead workshops, develop roadmaps, guide website development projects and website experience improvements, and collaborate across agency departments on content, site design, development, media, new business, and analytics teams.
Key Responsibilities
Search & AI Visibility Strategy
  • Develop and lead SEO and GEO strategies for healthcare, research, tourism,manufacturing, cpg, nonprofit, and other client industries.
  • Create organic growth roadmaps that improve visibility across traditional search and AI-powered search experiences.
  • Identify opportunities to increase brand presence within AI-generated answers, featured snippets, AI Overviews, and answer engines.
  • Conduct keyword, topic, entity, and competitive research to identify growth opportunities.
  • Develop content frameworks that align with evolving search and AI discovery behaviors.

Website & Digital Experience Strategy
  • Lead website strategy initiatives focused on user experience, conversion optimization, information architecture, and discoverability.
  • Collaborate with UX, design, and development teams to ensure websites support search visibility and business objectives.
  • Conduct website audits and provide strategic recommendations for content, technical SEO, site structure, accessibility, and performance.
  • Support website redesigns, migrations, and digital transformation initiatives.
  • Lead website development projects as needed

Analytics & Performance
  • Define KPIs, measurement frameworks, and reporting strategies.
  • Analyze search, website, content, and conversion performance.
  • Translate data into actionable recommendations and client-facing insights.
  • Monitor industry trends, algorithm updates, and AI search developments.

Client Leadership & Consulting
  • Serve as a trusted advisor to clients and internal stakeholders.
  • Lead discovery sessions, strategic workshops, and planning engagements.
  • Present recommendations and performance insights to executive-level audiences.
  • Support business development efforts through strategic input, audits, and proposal development.

Cross-Functional Collaboration
  • Partner with content strategists, copywriters, designers, developers, media teams, and account managers.
  • Provide strategic direction for content creation, optimization, and distribution.
  • Mentor junior team members and contribute to agency thought leadership.

Required Qualifications
  • 5+ years of experience in digital strategy, SEO, content strategy, or organic growth marketing.
  • Deep understanding of technical SEO, on-page optimization, content strategy, and search performance measurement.
  • Experience developing website strategies and working alongside UX, design, and development teams.
  • Strong knowledge of Google Analytics, Google Search Console, Looker Studio, SEMrush, MailChimp, Screaming Frog, or similar platforms.
  • Experience presenting strategic recommendations to clients and stakeholders.
  • Exceptional collaboration, communication, facilitation, and consulting skills.
  • Ability to manage multiple projects and priorities in a fast-paced environment.

Preferred Qualifications
  • Experience with GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or AI search optimization.
  • Familiarity with AI search platforms including ChatGPT, Gemini, Perplexity, Claude, and AI Overviews.
  • Understanding of structured data, schema markup, entity optimization, and knowledge graphs.
  • Experience with conversion rate optimization (CRO).
  • Agency experience managing multiple client accounts.
  • Experience supporting website redesigns and CMS platforms such as Sitecore, Kentico, WordPress, Drupal, Shopify, or Webflow.

Success Metrics
Success in this role will be measured by:
  • Organic traffic growth
  • Search visibility improvements
  • AI search and answer engine visibility
  • Lead generation and conversion improvements
  • Website engagement and performance metrics
  • Client satisfaction and retention
  • Strategic contribution to agency growth

What We Offer
  • Competitive salary and benefits
  • Flexible hybrid work environment
  • Professional development and training opportunities
  • Exposure to cutting-edge AI search and digital strategy initiatives
  • Collaborative, innovative team culture
  • Opportunity to shape the future of search and digital experience strategy

Apply