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Conversion Tracking Jobs (NOW HIRING)

Hearst

Paid Social Strategist

Houston, TX

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

Hearst

Paid Social Strategist

Houston, TX · On-site

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

Hearst

Paid Social Strategist

Houston, TX · On-site

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

Duckpin

Paid Media Specialist

Towson, MD · On-site

Set up and QA conversion tracking, call tracking, and attribution workflows * Analyze campaign performance and provide clear, actionable reporting * Support client calls, discovery sessions, and ...

Fix-It Group

Digital Operations Specialist

Golden, CO · On-site

$90K/yr

Validates conversion tracking accuracy across platforms, including GA4, paid media platforms, CallRail, and form/lead capture tools. Key Performance Indicators Success in this role will be measured ...

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

Duckpin

Paid Media Specialist

Towson, MD · On-site

Set up and QA conversion tracking, call tracking, and attribution workflows * Analyze campaign performance and provide clear, actionable reporting * Support client calls, discovery sessions, and ...

Duckpin

Paid Media Specialist

Towson, MD · On-site

$60K - $70K/yr

Set up and QA conversion tracking, call tracking, and attribution workflows * Analyze campaign performance and provide clear, actionable reporting * Support client calls, discovery sessions, and ...

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How much do conversion tracking jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for conversion tracking in the United States is $62.50, according to ZipRecruiter salary data. Most workers in this role earn between $62.50 and $62.50 per hour, depending on experience, location, and employer.

What is a conversion tracking?

A Conversion Tracking job involves setting up, monitoring, and optimizing tracking systems to measure user actions, such as purchases, sign-ups, or other key metrics. Professionals in this role use tools like Google Tag Manager, Google Analytics, and Facebook Pixel to track conversions accurately. They analyze data to improve marketing campaigns, website performance, and return on investment. Their work ensures businesses can measure success and make data-driven decisions.

What are the key skills and qualifications needed to thrive in conversion tracking, and why are they important?

To thrive in a Conversion Tracking role, you need a strong foundation in digital marketing analytics, data interpretation, and experience with tracking implementation, often supported by a degree in marketing, business, or related fields. Proficiency in Google Analytics, Google Tag Manager, Facebook Pixel, various ad platforms, and certification in analytics or digital marketing tools is typically expected. Attention to detail, analytical thinking, and effective communication are vital soft skills for diagnosing issues and explaining complex concepts to stakeholders. These skills are essential to accurately measure marketing performance, drive data-informed decisions, and optimize marketing ROI.

What are the most common challenges faced in a conversion tracking role, and how can I prepare for them?

Professionals in Conversion Tracking often encounter challenges related to accurately implementing and troubleshooting tracking codes across multiple platforms, managing frequent changes in privacy regulations, and keeping up with evolving analytics tools. To prepare, it is helpful to stay current with best practices in tag management, deepen your understanding of both client-side and server-side tracking, and build strong cross-functional communication skills for collaborating with marketing, development, and data teams. Adapting quickly to changes and being proactive in testing and validating new tracking implementations will set you up for success. Additionally, seeking ongoing training and relevant certifications can make you more competitive in this dynamic field.

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What states have the most Conversion Tracking jobs?

States with the most job openings for Conversion Tracking jobs include:

What job categories do people searching Conversion Tracking jobs look for?

The top searched job categories for Conversion Tracking jobs are:

Conversion Tracking jobs near you
Infographic showing various Conversion Tracking job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 10% Part Time, 1% Temporary, and 3% Contract. Highlights an 89% Physical, 4% Hybrid, and 7% Remote job distribution, with an average salary of $130,000 per year, or $62.5 per hour.

Paid Social Strategist

Hearst Communications, Inc.

Houston, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

50th of 78 rated media

Job description


Paid Media Strategist
The Paid Media Strategist is responsible for planning, executing, optimizing, and measuring digital advertising campaigns across social, search, and video platforms, including Meta, YouTube, TikTok, and LinkedIn. This role combines paid media strategy with technical expertise in analytics, tracking, attribution, and reporting to ensure campaigns are accurately measured and continuously optimized for performance. The ideal candidate is both data-driven and client-focused, with experience leveraging tools such as GA4, Google Tag Manager, Looker Studio, Agency Analytics, CRM Automations/Connections, Zapier, Meta Pixel, and Conversion API to deliver actionable insights and business results.
Core Responsibilities:
  • Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, Tiktok, LinkedIn, and other digital advertising platforms.
  • Develop and manage direct response and brand campaigns designed to drive customer acquisition, engagement, lead generation, and retention.
  • Execute A/B testing strategies to improve campaign performance through optimization of creative, audience targeting, bidding strategies, placements, and conversion objectives.
  • Create paid acquisition plans and provide regular reporting on campaign performance, pacing, risks, and optimization opportunities.
  • Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions.
  • Configure, deploy, and troubleshoot tags using Google Tag Manager to ensure accurate tracking, measurement, and attribution across campaigns.
  • Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform optimization strategies.
  • Build, maintain, and troubleshoot reporting dashboards within Looker Studio, PowerBI, and Agency Analytics, ensuring data accuracy and delivering actionable performance insights.
  • Partner with clients, sales teams, and internal stakeholders on campaign strategy, reporting, optimization recommendations, and performance reviews.
  • Assist with ad operations functions including campaign setup, trafficking, QA, tracking validation, platform integrations, and troubleshooting across advertising platforms.

Qualifications:
  • 3+ years of experience managing paid media campaigns across social and digital advertising platforms.
  • Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Campaign Manager, and other paid media platforms.
  • Experience implementing and troubleshooting Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution technologies.
  • Proficiency with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Agency Analytics.
  • Understanding of ad operations processes including campaign setup, trafficking, QA, tagging, and measurement validation.
  • Experience building reports and dashboards that translate performance data into actionable business insights.
  • Strong analytical skills with the ability to interpret performance metrics across multiple reporting systems and platforms.
  • Experience with audience development, conversion optimization, attribution modeling, and performance measurement.
  • Bachelor's degree in Marketing, Analytics, Business, Communications, Advertising, Data Analytics, or a related field preferred.
  • Strong oral and written communication skills with the ability to present data and recommendations to clients and stakeholders.
  • Ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced environment.

Our Benefits:
At Hearst we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
  • Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
  • Invest for the Future: Competitive retirement plan with matching program in most markets.
  • Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
  • Paid Parental Leave: Support for growing families, with paid leave for new parents.
  • Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
  • Emotional Wellbeing: Be your best self with our mental wellness benefits.
  • LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.
  • Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
  • Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.

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