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Conversion Rate Optimization Jobs in Maryland (NOW HIRING)

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

MSD

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

Angarai

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...

EnthuZiastic

Growth Hacker - Remote

Hagerstown, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Gaithersburg, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Towson, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Baltimore, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Annapolis, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Adelphi, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Frederick, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Rockville, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bowie, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Largo, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Moore

Programmatic Media Buyer

Lanham, MD · Remote

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Moore

Programmatic Media Buyer

Lanham, MD · Remote

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

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All JobsConversion Rate Optimization JobsConversion Rate Optimization Jobs in Maryland

Conversion Rate Optimization information

See Maryland salary details

$5

$61

How much do conversion rate optimization jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for conversion rate optimization in Maryland is $60.66, according to ZipRecruiter salary data. Most workers in this role earn between $60.67 and $60.67 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Maryland? The most popular types of Conversion Rate Optimization jobs in Maryland are:
What are popular job titles related to Conversion Rate Optimization jobs in Maryland? For Conversion Rate Optimization jobs in Maryland, the most frequently searched job titles are:
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What cities in Maryland are hiring for Conversion Rate Optimization jobs? Cities in Maryland with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Maryland as of June 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $126,170 per year, or $60.7 per hour.
Digital Subscription Growth Manager

Digital Subscription Growth Manager

Baltimore Sun

Baltimore, MD • On-site

$50K - $80K/yr

Full-time

Posted 14 days ago

Job description

Description
The Baltimore Sun is seeking a high-impact Digital Subscription Growth Manager. The Digital Subscription Growth Manager is responsible for driving acquisition, conversion, and retention of digital subscribers through data-driven, e-commerce-style strategies. This role will optimize the full subscriber journey from first touch to long-term retention by improving funnel performance, pricing strategy, and user experience across all digital platforms.
Essential Functions
Subscription Funnel Optimization:
  • Own the end-to-end digital subscription funnel
  • Landing pages → Paywall → Checkout → Onboarding → Retention
  • Identify and fix drop-off points

E-Commerce & Conversion Strategy:
Apply e-commerce tactics:
  • A/B testing offers (price points, trials, bundles)
  • Cart/checkout optimization
  • Upsell & cross-sell strategies (print + digital bundles, premium tiers)
  • Improve conversion rate + average revenue per user (ARPU)

Data & Analytics Ownership:
Track KPIs like:
  • Conversion rate
  • Cost per acquisition (CPA)
  • Churn rate
  • Lifetime value (LTV)
  • Leverage audience and performance data platforms to identify trends and generate insights.
  • Utilize Google Analytics 4 (GA4), subscription analytics tools, and other reporting platforms to monitor user behavior, measure campaign performance, and optimize the digital subscription funnel.

Testing & Experimentation;
  • Run continuous experiments:
  • Messaging (value vs urgency vs local impact)
  • Paywall rules (metered vs hard vs dynamic)
  • Build a test-and-learn culture
  • Evaluate and compare subscription offer performance and pricing strategies

Retention & Lifecycle Marketing:
  • Reduce churn

Optimize:
  • Onboarding journeys
  • Engagement triggers
  • Renewal messaging
  • Partner with News & Marketing teams

Cross-Functional Collaboration with:
  • Product (paywall + UX changes)
  • Marketing (campaigns + acquisition channels)
  • IT/Data (integrations, tracking)
  • Act as the data bridge between teams that are focused on digital metrics such as News, Marketing, Sales, etc.

Education and Experience Requirements
  • 5+ years of experience in e-commerce, subscription businesses, or digital growth roles.
  • Experience driving conversion rate optimization (CRO) and running A/B testing programs.
  • Strong understanding of subscription or SaaS metrics and performance drivers.
  • Proven ability to use and analyze data to identify opportunities and improve digital funnel performance.

Ideal Background: Experience in e-commerce environments such as Shopify or direct-to-consumer (DTC) brands. Background in subscription-based businesses including media, streaming, or SaaS. Familiarity with paywalls, membership models, or other subscription-based digital products.
Salary Range: $50,000 - $80,000
Individual compensation may vary from the target range based on several factors, including experience, internal pay equity, and other relevant business considerations.

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