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Conversion Rate Optimization Jobs in Maryland (NOW HIRING)

Moore

Programmatic Media Buyer

Lanham, MD · Remote

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Moore DM Group LLC

Digital Producer

Lanham, MD · On-site +1

$75K - $90K/yr

Manage the creation and execution of digital campaigns-including emails, donation pages, landing pages, website redesigns, lightboxes, digital media creative, and A/B conversion rate optimization ...

Moore

Digital Producer

Lanham, MD · Remote

Manage the creation and execution of digital campaigns-including emails, donation pages, landing pages, website redesigns, lightboxes, digital media creative, and A/B conversion rate optimization ...

Crisis24

Ecommerce, Digital Growth Manager

Annapolis, MD · On-site

$100K - $118K/yr

... optimization * Proven track record improving conversion rates and online customer journeys * Strong analytical, data-driven decision-making skills * Experience working cross-functionally with ...

New

Potomac

Paid Ads Specialist

Bethesda, MD · On-site

$66K - $90K/yr

Performance Analytics & Optimization * Monitor campaign performance and identify opportunities for improvement. * Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline ...

New

Mario Purchaser LLC

Sales Manager

Federalsburg, MD · On-site

Sewer inspection conversion rates * In-home sales close rates * Excavation revenue performance * Implement corrective action plans to improve performance and exceed targets 4. Process Optimization

New

Excelitas Technologies

Channel Manager

Gaithersburg, MD · On-site

$130K - $140K/yr

... and optimizing Excelitas' indirect sales ecosystem to accelerate revenue growth, expand market ... Establish clear KPIs (revenue, pipeline, conversion rates, market penetration) * Conduct regular ...

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All JobsConversion Rate Optimization JobsConversion Rate Optimization Jobs in Maryland

Conversion Rate Optimization information

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How much do conversion rate optimization jobs pay per hour?

As of Jun 17, 2026, the average hourly pay for conversion rate optimization in Maryland is $60.66, according to ZipRecruiter salary data. Most workers in this role earn between $60.67 and $60.67 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Maryland? The most popular types of Conversion Rate Optimization jobs in Maryland are:
What are popular job titles related to Conversion Rate Optimization jobs in Maryland? For Conversion Rate Optimization jobs in Maryland, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Maryland look for? The top searched job categories for Conversion Rate Optimization jobs in Maryland are:
What cities in Maryland are hiring for Conversion Rate Optimization jobs? Cities in Maryland with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Maryland as of June 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $126,170 per year, or $60.7 per hour.
Programmatic Media Buyer

Programmatic Media Buyer

Moore

Lanham, MD • Remote

Full-time

Medical, PTO

Posted 17 days ago

Job description

As a Programmatic Media Buyer, you will create, execute, and measure programmatic media campaigns for multiple clients to meet fundraising goals. They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results.

Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Check out www.WeAreMoore.com for more information.

Your Impact:

  • Create, execute, and measure programmatic media campaigns.
  • Develop Connected TV, display, and audio ad strategies that align with clients' budgets and overall fundraising goals.
  • Determine campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data.
  • Assist web development/technical teams with pixel placement.
  • Review campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection.
  • Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization.
  • Work with the media planners and account management team to track budgets and invoicing.

Your Profile:

  • 2+ years of programmatic experience required.
  • Nonprofit or fundraising experience is a plus.
  • Bachelor's degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business, or Communications preferred.
  • Hands on DSP platform programmatic experience required; Connected TV buying experience preferred.
  • Ability to review performance reports and make campaign optimizations.
  • Strong ability to analyze data and make actionable decisions, and easily digestible recommendations.
  • Strong verbal and written communication skills required.
  • An eagerness to stay on top of the latest digital advertising and industry trends.
  • Friendly, customer-service oriented attitude.
  • Proficiency with Microsoft Word, PowerPoint, and Excel.

How We'll Support You:

  • Jointhe largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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