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Conversion Rate Optimization Manager Jobs in Frisco, TX

Fossil Group

Sr eCommerce Merchandiser

Richardson, TX · On-site

Familiarity with PIM and digital asset management systems * Understanding of UX principles and CRO (Conversion Rate Optimization) What We Offer: * Comprehensive Benefits: Includes health and well ...

YourCode

VP of Marketing / CMO

Dallas, TX

$300K - $350K/yr

Deep expertise across performance marketing, SEO, analytics and conversion rate optimisation. * Experience managing significant marketing budgets with clear ROI accountability. * Strong commercial ...

YourCode

VP of Marketing / CMO

Dallas, TX · On-site

$300K - $350K/yr

Deep expertise across performance marketing, SEO, analytics and conversion rate optimisation. * Experience managing significant marketing budgets with clear ROI accountability. * Strong commercial ...

Prismfly

Automation Specialist (Remote)

Dallas, TX · On-site +1

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy ... Prismfly is looking for a driven Automation Specialist who can design, implement, and manage a ...

Pariveda

Digital Marketing Manager

Dallas, TX · On-site

$115K - $139K/yr

Lead ongoing conversion rate optimization across landing pages, forms, CTAs, and email journeys ... Ability to prioritize, multitask, and manage time effectively in a fast-paced environment. * High ...

Prismfly

Automation Specialist (Remote)

Dallas, TX · Remote

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy ... Prismfly is looking for a driven Automation Specialist who can design, implement, and manage a ...

Prismfly

Automation Specialist (Remote)

Dallas, TX · On-site +1

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy ... Prismfly is looking for a driven Automation Specialist who can design, implement, and manage a ...

Prismfly

Lead Full-Stack Shopify Engineer

Dallas, TX · Remote

Prismfly is a global agency focused on e-commerce conversion rate optimization. We pair strategy ... Project management or leading a team of developers. * Shopify experience, including store setup ...

Prismfly

Lead Full-Stack Shopify Engineer

Dallas, TX · On-site

Prismfly is a global agency focused on e-commerce conversion rate optimization. We pair strategy ... Project management or leading a team of developers. * Shopify experience, including store setup ...

Prismfly

Lead Full-Stack Shopify Engineer

Dallas, TX · Remote

Prismfly is a global agency focused on e-commerce conversion rate optimization. We pair strategy ... Project management or leading a team of developers. * Shopify experience, including store setup ...

Prismfly

Content Coordinator (Remote)

Dallas, TX · On-site +1

Prismfly is a global agency focused on ecommerce conversion rate optimization and lifecycle ... Research, test, and manage scheduling tools (e.g., AuthorUp) * Use UTM parameters to track social ...

Prismfly

Content Coordinator (Remote)

Dallas, TX · Remote

Prismfly is a global agency focused on ecommerce conversion rate optimization and lifecycle ... Research, test, and manage scheduling tools (e.g., AuthorUp) * Use UTM parameters to track social ...

Prismfly

Ecommerce Lifecycle Strategist

Dallas, TX · On-site

$120K - $155K/yr

Prismfly is a global agency focused on e-commerce conversion rate optimization and lifecycle ... Own and manage lifecycle campaigns from strategy to execution and analysis. * Conduct program and ...

Prismfly

Content Coordinator (Remote)

Dallas, TX · Remote

Prismfly is a global agency focused on ecommerce conversion rate optimization and lifecycle ... Research, test, and manage scheduling tools (e.g., AuthorUp) * Use UTM parameters to track social ...

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All JobsConversion Rate Optimization JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Frisco, TX

Conversion Rate Optimization Manager information

See Frisco, TX salary details

$41.2K

$100K

$161.9K

How much do conversion rate optimization manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for conversion rate optimization manager in Frisco, TX is $99,982.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $135,200.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What job categories do people searching Conversion Rate Optimization Manager jobs in Frisco, TX look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in Frisco, TX are:

What cities near Frisco, TX are hiring for Conversion Rate Optimization Manager jobs?

Cities near Frisco, TX with the most Conversion Rate Optimization Manager job openings:

Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Frisco, TX as of August 2026, with employment types broken down into 97% Full Time, and 3% Contract. Highlights an 69% In-person, and 31% Remote job distribution, with an average salary of $99,982 per year, or $48.1 per hour.

Website Channel Manager

First Command Financial Services, Inc.

Fort Worth, TX • On-site

Full-time

Re-posted 11 days ago

First Command Financial Services rating

7.5

Company rating: 7.5 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

Job description


How will this role impact First Command?
The Website Channel Manager will serve as the strategic owner of the company's corporate website, ensuring it delivers an engaging, trusted and effective digital experience for current and prospective clients. This role will drive the evolution of the website as a critical marketing and business channel, supporting brand awareness, lead generation, client engagement and business objectives.
Working across marketing, technology, compliance and other business stakeholders, the Website Channel Manager will champion a customer-first approach to the website experience while balancing business priorities, regulatory requirements and organizational goals. Through data-driven decision making and continuous optimization, this position will identify opportunities to improve website performance, audience engagement and conversion outcomes.
The Website Channel Manager will play a key role in advancing the organization's digital presence by ensuring the website remains relevant, effective and aligned with evolving user expectations and industry best practices. Their contributions will strengthen brand credibility, support business growth initiatives and reinforce the company's position as the go-to financial resource for our Nation's military families.
What will the employee do in this role?
  • Responsible for leading and implementing the strategic roadmap for the corporate website, ensuring alignment with organizational objectives, marketing priorities and regulatory standards.
  • Oversee the content governance process for the corporate website, ensuring content remains accurate, current, compliant and aligned with brand standards.
  • Manage the organization's content management system (CMS), including user permissions, workflow processes, publishing standards and platform best practices.
  • Coordinate, review and publish website content updates across multiple stakeholders, departments and business units while maintaining quality and consistency.
  • Define and maintain website governance standards, content lifecycle processes and editorial calendars to support ongoing website management.
  • Partner closely with campaigns, brand reputation, content, graphics, compliance, product, technology, field marketing and subject matter experts (SMEs) to ensure strategic alignment and execution.
  • Monitor website performance, user behavior, engagement metrics and conversion rates utilizing web analytics platforms to identify opportunities for optimization.
  • Provide actionable insights and strategic recommendations through regular reporting on website performance, traffic trends, lead generation and customer experience metrics.
  • Define performance indicators and success metrics for website content, user engagement and conversion optimization initiatives.
  • Support search engine optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and other AI-driven search visibility initiatives, including content optimization, structured data recommendations, technical SEO guidance, site architecture improvements, AI readability, search performance analysis and optimization for emerging answer-based and generative search experiences.
  • Partner with technology teams and external vendors to evaluate, prioritize and implement website enhancements, new functionality, integrations and platform updates.
  • Manage relationships with external website agencies, development partners, consultants and vendors, ensuring deliverables are completed on time, within scope and aligned with business objectives.
  • Partner with UX, IT and compliance to conduct regular audits of website content, functionality, usability, SEO/AI performance, accessibility compliance and user experience to identify opportunities for improvement.
  • Collaborate across stakeholders to support campaign landing pages, lead generation initiatives, personalization efforts and conversion rate optimization strategies.
  • Ensure website experiences are optimized across desktop, mobile and tablet devices while adhering to accessibility standards and best practices.
  • Monitor industry trends, competitive activity, emerging technologies and digital experience best practices to recommend innovative solutions and enhancements.
  • Support website-related project planning, budgeting, prioritization and stakeholder communications.
  • Maintain documentation, workflows, governance policies and operational procedures related to website management and content publishing.

Supervisory Responsibility
  • May oversee external agency resources, contractors and/or consultants

Skills & Qualifications
Education
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Systems or equivalent experience/training.

Work Experience
  • At least 5-7 years of experience in digital marketing, website management, web content strategy, digital communications or related disciplines.
  • Experience managing enterprise-level websites and content management systems.
  • Experience with lead generation, conversion optimization and website analytics.
  • Project management experience in situations where deadlines had to be met.
  • Experience coordinating cross-functional initiatives involving marketing, technology, compliance and business stakeholders.
  • Client service experience preferred where support was provided to internal or external clients.
  • Marketing and/or communications experience within the financial services industry is preferred.
  • Experience working with external agencies, development partners or digital vendors preferred.

Required Knowledge, Skills and Abilities
  • Demonstrated ability to develop and execute website strategies that support business objectives.
  • Strong understanding of website governance, content management, SEO, user experience, accessibility and conversion optimization.
  • Experience managing enterprise CMS platforms, digital publishing workflows and website optimization initiatives.
  • Expertise in website analytics, performance reporting and translating data into actionable recommendations.
  • Strong project management, organizational and prioritization skills with the ability to manage multiple initiatives simultaneously.
  • Excellent written, verbal and stakeholder communication skills.
  • Ability to collaborate effectively with cross-functional teams, technical partners and external vendors.
  • Strong judgment, attention to detail and ability to ensure accurate, compliant and brand-consistent digital experiences.
  • Experience presenting performance results, insights and recommendations to leadership.
  • Proficiency with website analytics, CMS, SEO and digital optimization tools.
  • Results-driven, innovative and adaptable, with a commitment to continuous improvement; staying current on digital marketing trends and emerging technologies.
  • Ability to build strong working relationships across all levels of the organization.
  • Organized, creative, energetic and committed to helping the team succeed.

#LI-NC1 #LI-hybrid

What First Command Financial Services employees say

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Benefits

Hours and flexibility

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Get the full story on Breakroom

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About First Command Financial Services

Sourced by ZipRecruiter

First Command Financial Services, based in Fort Worth, TX, US, operates within the financial services industry. Established in 1958, this company's mission is to "coach those who serve in their pursuit of financial security." With its suite of services and products, including investment management and financial planning, the firm is dedicated to helping military families and federal employees achieve financial security. Over the years, First Command has made a name for itself through integrity, commitment, and an approach built upon trust, resulting in substantial client loyalty. Featured among its notable achievements is the company's consistent placement among the top 1% of all wealth management firms in the USA in terms of long-term investment results, confirming their commitment to providing exceptional financial services.

Industry

Finance and insurance

Company size

1,001 - 5,000 Employees

Headquarters location

Fort Worth, TX, US

Year founded

1958

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