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Conversion Rate Optimization Manager Jobs in Franklin, TN

Dermafix Spa

Regional Sales Manager

Nashville, TN · On-site

$6.0K/mo

... increase conversion rates and upsell opportunities. Sales Training & Quality Assurance Conduct ... Business Integration & Process Optimization Develop a deep understanding of the company ...

Dermafix Spa

Regional Sales Manager

Hermitage, TN · On-site

$6.0K/mo

... increase conversion rates and upsell opportunities. Sales Training & Quality Assurance Conduct ... Business Integration & Process Optimization Develop a deep understanding of the company ...

Titan Brands

Paid Media Manager

Nashville, TN · On-site

$118K - $123K/yr

Key Responsibilities Campaign Management & Optimization Plan, launch, and optimize campaigns across ... Leverage Shopify analytics to validate revenue, conversion rates, average order value (AOV), and ...

Dermafix Spa

Senior Spa Sales Manager

Nashville, TN · On-site

$6.0K/wk

... increase conversion rates and upsell opportunities. Sales Training & Quality Assurance Conduct ... Business Integration & Process Optimization Develop a deep understanding of the company ...

Titan Brands

Paid Media Manager

Nashville, TN · On-site

$118K - $123K/yr

Key Responsibilities Campaign Management & Optimization * Plan, launch, and optimize campaigns ... Leverage Shopify analytics to validate revenue, conversion rates, average order value (AOV), and ...

Dermafix Spa

Senior Spa Sales Manager

Hermitage, TN · On-site

$6.0K/yr

... increase conversion rates and upsell opportunities. Sales Training & Quality Assurance Conduct ... Business Integration & Process Optimization Develop a deep understanding of the company ...

Daily Wire

Marketing Manager, News

Nashville, TN · On-site

Own the full funnel from first click through subscription conversion, optimizing engagement and ... Build and manage distribution strategies across search engines, news aggregators, and social ...

Daily Wire

Marketing Manager, News

Nashville, TN · Remote

Own the full funnel from first click through subscription conversion, optimizing engagement and ... Build and manage distribution strategies across search engines, news aggregators, and social ...

Daily Wire

Marketing Manager, News

Nashville, TN · On-site +1

Own the full funnel from first click through subscription conversion, optimizing engagement and ... Build and manage distribution strategies across search engines, news aggregators, and social ...

C Spire

Senior Paid Social Specialist

Nashville, TN

$75K - $93K/yr

... and customer conversion rates. Collaborate with Data Science and Analytics teams to enhance ... Proven experience managing and optimizing large-scale digital advertising budgets. Deep expertise ...

Cspire_telapex

Senior Paid Social Specialist

Nashville, TN

$75K - $93K/yr

... and customer conversion rates. Collaborate with Data Science and Analytics teams to enhance ... Proven experience managing and optimizing large-scale digital advertising budgets. Deep expertise ...

Mars

Senior Category Manager

Franklin, TN · On-site +1

... and category optimization * Lead category reviews, line reviews, and strategic business ... Develop recommendations to improve online discoverability, conversion, ratings & reviews, and ...

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Showing results 21-40

All JobsConversion Rate Optimization JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Franklin, TN

Conversion Rate Optimization Manager information

See Franklin, TN salary details

$43.5K

$105.5K

$170.8K

How much do conversion rate optimization manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for conversion rate optimization manager in Franklin, TN is $105,492.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,900.00 and $142,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What job categories do people searching Conversion Rate Optimization Manager jobs in Franklin, TN look for? The top searched job categories for Conversion Rate Optimization Manager jobs in Franklin, TN are:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Franklin, TN as of August 2026, with employment types broken down into 97% Full Time, and 3% Contract. Highlights an 69% In-person, and 31% Remote job distribution, with an average salary of $105,492 per year, or $50.7 per hour.

Demand Generation Manager / Specialist

Novatech.net

Nashville, TN • On-site

$58K - $80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 days ago

Job description

Role Overview
We are seeking a Demand Generation Manager / Specialist to help build, execute, and optimize our demand generation engine across the full funnel.
This is a hands-on, execution-focused role responsible for launching and managing multi-channel campaigns, owning marketing automation within Marketing Automation tools (like Pardot Marketing Cloud Account Engagement), and translating data into actionable insights that drive pipeline growth.
You will work closely with Marketing Leadership, Sales, and BDR teams to ensure campaigns are targeted, measurable, and aligned to revenue goals, not just lead volume.
This role is ideal for someone who thrives in a fast-paced, revenue-driven environment and wants to have a direct impact on pipeline performance.
What You'll Do
Campaign Execution & Marketing Automation
  • Build, launch, and optimize multi-channel demand generation campaigns in Pardot, including:
    • Email nurtures and lifecycle programs
    • Landing pages and forms
    • Automation rules and Engagement Studio workflows
  • Manage segmentation, scoring, and lead routing to ensure the right leads reach sales at the right time
  • Partner with content, events, and marketing teams to operationalize campaigns and programs

Targeting & Intent-Driven Marketing
  • Leverage 6sense intent data to identify in-market accounts and prioritize outreach
  • Execute account-based and persona-based campaigns aligned to buying stage and signals
  • Use ZoomInfo for list building, enrichment, and audience segmentation

Pipeline Growth & Performance Optimization
  • Support pipeline generation by driving:
    • MQL volume and quality
    • Conversion rates across the funnel
    • Campaign engagement and velocity
  • Continuously test and optimize subject lines, messaging, audiences, and cadence
  • Identify what's working, what's not, and recommend where to adjust spend and focus

Reporting & Analytics
  • Own campaign and funnel reporting, including:
    • Campaign performance and engagement
    • Lead flow and lifecycle progression (MQL → SQL → Opportunity)
  • Build dashboards and provide insights to marketing and sales leadership
  • Translate data into clear recommendations that improve results

Sales Alignment
  • Partner closely with Sales and BDR teams to align on:
    • Target accounts and personas
    • Lead definitions and SLAs
    • Campaign goals and follow-up expectations
  • Ensure clean handoffs between marketing and sales and help troubleshoot pipeline gaps

Process & Optimization
  • Maintain campaign documentation, naming conventions, and best practices
  • Support data quality initiatives and reporting accuracy
  • Collaborate with Marketing Operations to improve systems, workflows, and reporting

What Success Looks Like (First 6-12 Months)
  • Campaigns are launched on time, properly segmented, and consistently measured
  • Improved engagement and conversion rates across nurture programs
  • Clear visibility into what's driving pipeline and revenue
  • Increased trust and alignment between Marketing and Sales
  • Data-driven insights that actively influence campaign strategy and performance

Required Qualifications
  • 2-3 years of experience in B2B demand generation, digital marketing, or marketing operations
  • Hands-on experience with a marketing automation platform (Pardot preferred; Marketo or similar acceptable)
  • Experience building and executing campaigns-not just coordinating them
  • Familiarity with full-funnel marketing and lead lifecycle concepts
  • Strong analytical skills with the ability to turn data into insights
  • Experience working cross-functionally with marketing and sales teams

Preferred Qualifications
  • Experience with:
    • Marketing Automation Tools
    • 6sense or other intent/ABM platforms
    • ZoomInfo (list building, enrichment)
    • Salesforce reporting and dashboards
  • Exposure to account-based marketing (ABM) strategies
  • Experience in B2B services, technology, or SMB/mid-market environments
  • Strong project management and organizational skills

Why Join Us
  • Direct impact on pipeline and revenue growth
  • Close partnership with Sales and senior leadership
  • Opportunity to build and scale programs, not just execute tasks
  • Flexible work environment (hybrid or remote options)
  • Room to grow into a more senior demand generation role

Novatech provides competitive compensation, great benefits, a positive upbeat culture, and ongoing professional development for your career.
  • Market competitive salary based upon experience.
  • Comprehensive benefit package including medical, prescription, dental, vision, life insurance and other supplemental coverage.
  • 401(k) plan with matching company contribution
  • Generous Paid Time Off, Volunteer Time Off, Floating Holiday, Company Holidays and Parental Leave
  • $300 per year to contribute to achieving your personal wellness and fitness goals.
  • Employee Recognition Programs

Novatech provides equal employment opportunities (EEO) to all employees and applicants. We consider qualified applicants for employment regardless of race, color, religion, creed, national origin, sex, pregnancy, sexual orientation, gender identification,
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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