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Conversion Rate Optimization Manager Jobs in Franklin, TN

Tithely

Sr. Website Designer

Nashville, TN · On-site +1

$110K - $130K/yr

Own the strategy and execution of Tithely's conversion rate optimization (CRO) program across the ... Manage external agency relationships when needed for design, development, or analytics initiatives.

Tithely

Sr. Website Designer

Nashville, TN · On-site +1

$110K - $130K/yr

Own the strategy and execution of Tithely's conversion rate optimization (CRO) program across the ... Manage external agency relationships when needed for design, development, or analytics initiatives.

EnthuZiastic

Growth Hacker - Remote

Nashville, TN · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Nashville, TN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Minno

Marketing Manager

Nashville, TN

Improved conversion rates from content visitors to known leads and subscribers * Increased SEO/AEO ... Strong project management, organization, and attention to detail * Ability to work independently ...

Minno

Marketing Manager

Nashville, TN · On-site

Improved conversion rates from content visitors to known leads and subscribers * Increased SEO/AEO ... Strong project management, organization, and attention to detail * Ability to work independently ...

Novatech

Be Seen First

Growth Marketing Manager

Nashville, TN · On-site

... Optimization * Support pipeline generation by driving: o MQL volume and quality o Conversion rates ... Strong project management and organizational skills Why Join Us * Direct impact on pipeline and ...

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Conversion Rate Optimization Manager information

See Franklin, TN salary details

$43.5K

$105.5K

$170.8K

How much do conversion rate optimization manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for conversion rate optimization manager in Franklin, TN is $105,492.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,900.00 and $142,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What job categories do people searching Conversion Rate Optimization Manager jobs in Franklin, TN look for? The top searched job categories for Conversion Rate Optimization Manager jobs in Franklin, TN are:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Franklin, TN as of August 2026, with employment types broken down into 97% Full Time, and 3% Contract. Highlights an 69% In-person, and 31% Remote job distribution, with an average salary of $105,492 per year, or $50.7 per hour.

Sr. Website Designer

Tithely

Nashville, TN • On-site, Remote

$110K - $130K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

Job description

Sr. Website Designer
Department: Marketing
Employment Type: Full Time
Location: Remote - USA
Reporting To: Director of Growth Marketing
Compensation: $110,000 - $130,000 / year
Description
As our Senior Web Designer, you will lead Tithely's website design and conversion rate optimization (CRO) efforts to create digital experiences that help churches discover the tools they need to grow and sustain their ministry. By combining exceptional web design with continuous experimentation and data-driven optimization, you'll improve customer acquisition, increase free-to-paid conversion, and help more churches benefit from technology that enables them to simply serve.
Primary Responsibilities of the Role
  • Own the strategy and execution of Tithely's conversion rate optimization (CRO) program across the marketing website and signup funnels.
  • Develop and prioritize a roadmap of experiments using analytics, customer research, heatmaps, and session recordings.
  • Design, build, and analyze A/B tests using VWO, including custom JavaScript and CSS when needed.
  • Define experiment success metrics, evaluate statistical significance, and document learnings that improve future performance.
  • Continuously improve website conversion, free trial activation, and free-to-paid conversion.
  • Design responsive landing pages, product pages, pricing pages, signup flows, and campaign experiences that balance visual excellence with measurable business outcomes.
  • Build and maintain scalable design systems in Figma using components, variants, Auto Layout, and design tokens.
  • Ensure consistency across branding, typography, accessibility, and responsive breakpoints.
  • Build and launch pages in Webflow, Unbounce, and future website platforms as our technology stack evolves.
  • Own website conversion performance and regularly report progress against growth objectives.
  • Implement and validate tracking using Google Analytics 4 and Google Tag Manager.
  • Analyze user behavior, funnels, and conversion data to identify optimization opportunities.
  • Maintain strong Core Web Vitals, accessibility standards, and SEO best practices that support both user experience and organic acquisition.
  • Partner closely with Growth Marketing, Product Marketing, Marketing Operations, Product, and Engineering to deliver high-performing web experiences.
  • Manage external agency relationships when needed for design, development, or analytics initiatives.
  • Collaborate with Marketing Operations to ensure accurate forms, tracking, CRM integrations, and lead routing.

Qualifications
A Successful Candidate Will:
  • Be Action Oriented by consistently turning insights into experiments and measurable improvements that drive business results.
  • Demonstrate Decision Quality by making sound decisions based on data, customer behavior, and experimentation rather than assumptions.
  • Drives Results by taking ownership of conversion goals and continuously improves website performance through disciplined optimization.
  • Be a Nimble Learner wholearns quickly through experimentation and applies insights from both successful and unsuccessful tests.
  • Manage Complexity byconnecting data from multiple sources to identify opportunities and prioritize the highest-impact work.
  • Collaborate throughbuilding strong partnerships across marketing, product, engineering, and external partners to achieve shared goals.

Required Technical Qualifications:
  • 5+ years of experience designing and optimizing high-performing marketing websites for SaaS or B2B organizations.
  • Demonstrated success improving conversion rates through experimentation, supported by a portfolio with measurable business results.
  • Experience designing and analyzing A/B tests using VWO or a similar experimentation platform.
  • Strong experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
  • Advanced proficiency in Figma, including design systems, components, variants, and responsive design.
  • Experience building marketing pages in Webflow or similar CMS platforms.
  • Working knowledge of HTML, CSS, and basic JavaScript.
  • Familiarity with HubSpot forms, landing pages, and marketing integrations.

Preferred Technical Qualifications:
  • Experience working within product-led growth (PLG) or self-service SaaS environments.
  • Experience with JavaScript for customizing and troubleshooting website experiments.
  • Experience supporting high-growth B2B SaaS organizations.
  • Familiarity with AI-powered design, research, or CRO tools.
  • Experience within fintech, nonprofit technology, faith-based organizations, or other mission-driven software companies.

Office Requirements:
  • We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.
  • A stable work environment with designated workspace and access to high-speed internet.
  • US-based and legally able to work full time in the US. Sponsorships are not available at this time.
  • Tithely is currently able to employ in the following states: AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV

Additional Information
Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.
Tithely is an Equal Opportunity Employer
Yourgiving, Inc. DBA Tithe.ly (herein, "the Company") is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

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