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Conversion Rate Optimization Manager Jobs in Boston, MA

Waters Corporation

Sr Digital & Marketing Analyst

Milford, MA · On-site

$112K - $138K/yr

... and conversion rate optimization. * Experience with statistical modeling, predictive analytics ... managing routine infections, and combating antibiotic resistance. Through a shared culture of ...

DraftKings

App Store Optimization Specialist

Boston, MA · On-site

You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates ... Strong attention to detail, organizational skills, and the ability to manage multiple priorities in ...

Tines

Senior Performance Marketing Manager

Boston, MA · On-site +1

Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization. * Experience managing ...

Tines

Senior Performance Marketing Manager

Boston, MA · On-site +1

$240K/yr

Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization. * Experience managing ...

Staples, Inc.

Program Mgr Paid Search

Framingham, MA · On-site

  • Retirement

  • PTO

... optimization of paid search campaigns that drive measurable growth. You will partner closely with ... and conversion rate. Key Responsibilities include: - Own end-to-end execution of Paid Search ...

Staples, Inc.

Program Mgr Paid Search

Framingham, MA · On-site +1

  • Retirement

  • PTO

... optimization of paid search campaigns that drive measurable growth. You will partner closely with ... and conversion rate. Key Responsibilities include: - Own end-to-end execution of Paid Search ...

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All JobsConversion Rate Optimization JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Boston, MA

Conversion Rate Optimization Manager information

See Boston, MA salary details

$47.8K

$116K

$187.9K

How much do conversion rate optimization manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for conversion rate optimization manager in Boston, MA is $116,049.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,600.00 and $157,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What are popular job titles related to Conversion Rate Optimization Manager jobs in Boston, MA?

For Conversion Rate Optimization Manager jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization Manager jobs in Boston, MA look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in Boston, MA are:

What cities near Boston, MA are hiring for Conversion Rate Optimization Manager jobs?

Cities near Boston, MA with the most Conversion Rate Optimization Manager job openings:

Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Boston, MA as of August 2026, with employment types broken down into 96% Full Time, and 4% Contract. Highlights an 68% In-person, and 32% Remote job distribution, with an average salary of $116,049 per year, or $55.8 per hour.

Sr Digital & Marketing Analyst

Waters Corporation

Milford, MA • On-site

$112K - $138K/yr

Other

Posted 18 days ago

Job description

Overview
The Senior Digital & Marketing Analyst is a key member of the Commercial Analytics team responsible for transforming digital, marketing, customer, and commercial data into actionable insights that drive revenue growth and improve customer engagement. This role partners closely with Marketing, E-commerce, and Commercial Excellence to analyze customer behavior across the end-to-end customer journey, evaluate marketing effectiveness, optimize digital experiences, and support strategic business decisions.
The ideal candidate combines strong analytical and technical expertise with business acumen, leveraging data from digital channels, CRM platforms, marketing systems, and commercial operations to identify opportunities, measure performance, and recommend improvements. This role goes beyond reporting by delivering meaningful insights, supporting experimentation, and influencing business strategy through data-driven storytelling.
Responsibilities
  • Analyze digital and marketing performance across web, e-commerce, self-service, assisted channels, and marketing campaigns, including traffic, conversion, funnel performance, customer engagement, and revenue contribution.
  • Develop insights into customer behavior throughout the end-to-end customer journey, identifying opportunities to improve acquisition, engagement, conversion, retention, and customer lifetime value.
  • Partner with Marketing, E-commerce, Commercial Excellence, and Revenue Operations teams to evaluate campaign performance, channel effectiveness, attribution, marketing mix, and return on investment (ROI), recommending optimization strategies.
  • Translate complex analytical findings into clear, actionable recommendations through compelling data storytelling and executive-level presentations.
  • Support experimentation initiatives, including A/B testing and conversion optimization, by defining success metrics, analyzing results, and providing recommendations.
  • Identify trends, patterns, and business opportunities through analysis of internal and external data sources.
  • Build Power BI dashboards, reports, and visualizations to automate insight.
  • Integrate digital analytics, CRM, marketing automation, and commercial data to provide a comprehensive view of customer and revenue performance.
  • Develop scalable analytical frameworks, performance metrics, KPIs, benchmarks, and data pipelines to support ongoing business decision-making.
  • Perform advanced statistical and quantitative analyses, including regression analysis, significance testing, segmentation, attribution modeling, marketing mix analysis, and predictive modeling where appropriate.
  • Coordinate analytics activities across multiple projects while collaborating with cross-functional and global stakeholders.
  • Support strategic initiatives by providing analytical expertise that informs commercial and marketing priorities.

Qualifications
Required Education & Experience
  • Bachelor's degree in Analytics, Data Science, Statistics, Economics, Business, Marketing, Computer Science, or a related field.
  • 5+ years of experience in digital analytics, marketing analytics, e-commerce analytics, consulting, or a related analytical role.
  • Strong experience analyzing digital funnels, customer journeys, campaign performance, web analytics, conversion rates, attribution, marketing effectiveness, and ROI.
  • Experience working with large datasets and translating analysis into actionable business insights.
  • Hands-on experience with digital analytics platforms such as Google Analytics, Adobe Analytics, Adobe Marketing Cloud, or similar platforms.
  • Strong analytical, quantitative, and problem-solving skills.
  • Experience with Power BI, SQL, Excel, and at least one analytical programming language such as Python.
  • Experience working with marketing technology platforms, CRM systems, and marketing automation tools.
  • Excellent communication and presentation skills, with the ability to explain complex analyses to technical and non-technical audiences.
  • Proven ability to collaborate effectively across cross-functional and matrixed organizations.

Preferred Qualifications
  • Experience in technology, life sciences, SaaS, e-commerce, or other data-driven organizations.
  • Experience with Salesforce CRM, Marketo, or similar marketing automation platforms.
  • Experience with business intelligence and visualization tools such as Power BI, Tableau, or Looker.
  • Knowledge of experimentation frameworks, A/B testing methodologies, and conversion rate optimization.
  • Experience with statistical modeling, predictive analytics, machine learning techniques, customer segmentation, clustering, and classification models.
  • Experience integrating digital analytics with downstream commercial, sales, and revenue data.
  • Familiarity with customer lifetime value modeling, marketing attribution, and marketing mix modeling.

Company Description
Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
Key Words
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