Conversion Rate Optimization Manager Jobs in Connecticut

Description

We are a technology-driven company. We built our business with the purpose of empowering people and improving their organizations, one payment at a time.

We started our journey by providing smart and simple payment processing tools and products but haven't stopped there. We are backed by a team of world-class experts and the best technology talent, and we are committed to helping more new businesses get started, increase the revenues of our customers, and bridge the gap between online merchants and payment solutions.

Our mission is to give companies the tools they need to change the future of their business.

The Manager, Partner Sales is responsible for leading and scaling the Business Development Representative (BDR) function while designing and optimizing the technology and systems that power outbound prospecting and partner acquisition.

This role focuses on building a modern outbound lead generation infrastructure that supports scalable prospecting, automation, and data-driven targeting. The Manager will oversee BDR performance, implement AI-driven prospecting tools, and develop workflows that connect lead sourcing, enrichment, qualification, and outreach execution.

The ideal candidate combines strong sales leadership with technical expertise in modern prospecting technology, automation tools, and outbound infrastructure. This individual will work cross-functionally with Marketing, Business Development, and Operations to continuously improve lead quality, outreach performance, and pipeline generation.

Requirements

Responsibilities and Duties

Lead Generation Technology & Infrastructure

• Own and optimize the outbound prospecting technology stack including sourcing platforms, enrichment tools, sequencing platforms, and CRM integrations
• Implement and manage AI-driven prospecting tools, automation workflows, and emerging outbound technologies
• Build scalable systems connecting lead sourcing, enrichment, qualification, and outbound outreach execution
• Continuously evaluate new sales technologies that improve prospect targeting, automation, and lead generation performance
• Improve lead quality through enhanced data enrichment, filtering, and scoring methodologies

Outbound Prospecting Strategy

• Design and refine multi-channel outbound prospecting strategies including email, phone, and other emerging outreach channels
• Develop scalable prospecting workflows and automation processes to increase efficiency and outreach volume
• Optimize prospect targeting using firmographic, technographic, behavioral, and industry data signals
• Continuously test and refine targeting criteria, messaging strategies, and outbound sequences to improve engagement and conversion

BDR Team Leadership & Performance Management

• Lead and develop a team of Business Development Representatives executing outbound prospecting campaigns
• Set, track, and manage daily, weekly, and monthly performance metrics including activity levels, meeting generation, and pipeline creation
• Provide coaching and guidance on modern prospecting techniques, technology tools, and data-driven outreach methods
• Conduct call reviews, performance evaluations, and coaching sessions to improve BDR effectiveness and productivity
• Establish clear outbound processes, productivity standards, and accountability across the BDR team

Data Analytics & Pipeline Optimization

• Track and analyze outbound funnel performance including lead quality, outreach conversion rates, and pipeline generation metrics
• Develop reporting frameworks to monitor campaign performance and prospecting effectiveness
• Identify opportunities to improve targeting, automation workflows, and lead qualification processes
• Partner with Sales and Marketing leadership to align outbound prospecting strategies with overall revenue goals

Skills / Competencies

• Strong leadership and people management skills
• Strong technical aptitude and ability to adopt modern prospecting technologies and automation tools
• Data-driven mindset with the ability to analyze outreach performance and pipeline metrics
• Experience designing scalable outbound prospecting workflows and systems
• Excellent coaching, mentoring, and performance management capabilities
• Strong interpersonal and communication skills
• Ability to collaborate cross-functionally across Sales, Marketing, and Operations
• High sense of ownership and accountability with a focus on continuous improvement

Qualifications / Experience Required

• 3-7+ years of experience in sales development, outbound lead generation, or growth roles
• Experience managing BDR or sales development teams
• Hands-on experience with modern prospecting technology stacks and outbound automation tools
• Experience working with CRM systems and sales engagement platforms
• Strong analytical skills with experience optimizing outreach workflows and targeting strategies

Preferred Qualifications

• Experience using AI-driven prospecting tools or automation platforms for lead sourcing and outreach
• Familiarity with enrichment platforms, data APIs, and workflow automation tools
• Experience integrating multiple data sources into outbound prospecting systems
• Experience in B2B sales environments or partner / agent recruitment models
• Experience in the payments or fintech industry is a plus

What Success Looks Like

• Increased volume and quality of qualified outbound leads
• Automated lead sourcing and enrichment workflows
• Improved outbound conversion rates to meetings and pipeline opportunities
• A highly productive BDR team operating within a scalable outbound prospecting system

Payarc LLC is an Equal Opportunity Employer.

PM22