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Conversion Rate Optimisation Jobs in Vaughan, ON

Ratehub

Senior Product Manager

Toronto, ON · Remote

Expertise using web analytics, user testing, and A/B testing to drive conversion rate optimization and measure product performance. * Strong Agile/Scrum background with a talent for validating ...

Futuretek

Intermediate level MEDIA BUYER

Toronto, ON · On-site

Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement. * Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install ...

Medcan

Manager, Lead Engagement

Toronto, ON · On-site

CA$85K - CA$117K/yr

Funnel conversion rates improve quarter over quarter. * Lead quality metrics consistently exceed benchmarks. * Marketing and Sales teams view you as the go-to expert for performance optimization.

VendorPM

Sales Operations Manager

Toronto, ON · On-site

... optimization * Continuously optimize the sales engine to increase revenue capacity without adding SDR resources * Partner with Product and Marketing to improve self-serve vendor conversion rates ...

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Showing results 21-40

All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Vaughan, ON

Conversion Rate Optimisation information

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities near Vaughan, ON are hiring for Conversion Rate Optimisation jobs?

Cities near Vaughan, ON with the most Conversion Rate Optimisation job openings:

Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Vaughan, ON as of August 2026, with employment types broken down into 1% As Needed, 65% Full Time, 25% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Growth Lead / Lead Paid Media Strategist

SoHo Dragon

Toronto, ON • Remote

Other

Posted 4 days ago

Job description

Role Summary

We are seeking a Senior Growth Lead / Lead Paid Media Strategist to own paid media strategy, growth planning, campaign performance, and client relationships.


This is not a task-focused PPC role. The ideal candidate can diagnose performance issues, identify growth opportunities, explain root causes, and confidently recommend strategic actions.


The role requires a business-minded leader who is accountable for outcomes across paid media, lead quality, pipeline growth, CRO, and revenue performance. You will serve as the strategic lead, supported by PPC execution and AI/automation specialists.

Key Responsibilities


Paid Media Strategy & Growth

  • Own paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
  • Translate business goals into budgets, channel plans, testing roadmaps, and growth strategies.
  • Lead demand generation, lead generation, retargeting, and conversion optimization initiatives.
  • Recommend what to launch, pause, scale, or improve.

Revenue & Pipeline Ownership

  • Manage performance against KPIs such as pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue.
  • Ensure campaigns drive measurable business outcomes.
  • Identify gaps impacting lead quality, sales conversion, and revenue growth.

Strategic Growth Analysis

  • Conduct account audits and identify growth constraints.
  • Diagnose issues across targeting, messaging, creative, landing pages, sales process, attribution, and positioning.
  • Prioritize recommendations based on business impact.

Forecasting & Budget Planning

  • Build forecasts and budget scenarios tied to pipeline, revenue, CAC, and ROAS.
  • Estimate the impact of spend, channel mix, and conversion rate changes.

Campaign Oversight & CRO

  • Oversee campaign structure, targeting, messaging, creative, and testing.
  • Optimize landing pages, offers, forms, and conversion funnels.
  • Guide PPC teams and ensure execution aligns with strategy.

Analytics & Attribution

  • Use GA4, CRM data, HubSpot, attribution models, and reporting tools to evaluate performance.
  • Connect campaign results to pipeline and revenue outcomes.
  • Deliver clear, actionable insights to clients.

Client & Team Leadership

  • Lead strategy discussions with executives, founders, and marketing leaders.
  • Build trusted advisor relationships and challenge assumptions when needed.
  • Mentor PPC and automation specialists, ensuring high-quality execution and alignment with client goals.
  • Travel within the U.S. as needed.


Required Skills

  • 5+ years in paid media, growth marketing, performance marketing, or demand generation.
  • Strong experience with Google Ads and Meta Ads; LinkedIn Ads preferred.
  • Expertise in B2B lead generation, CRO, funnel optimization, and attribution.
  • Proficiency with GA4, CRM platforms, HubSpot, conversion tracking, and reporting.
  • Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue.
  • Experience with forecasting, budget planning, and growth modeling.
  • Strong client-facing communication and strategic consulting skills.
  • Agency experience preferred.
  • Experience using AI tools to improve marketing workflows.
  • Comfortable leading offshore teams and collaborating across functions.
  • U.S.-based preferred, or able to work U.S. business hours and travel as needed.
Soho Dragon logo

About Soho Dragon

Sourced by ZipRecruiter

We know that senior business executives are busy. We understand the struggle of ensuring that your IT project doesn't put round pegs into square holes. With our experience and a focus on teamwork and best practices, SoHo Dragon ensures that your project will be delivered right the first time (yes, even the hairy, must-be-delivered-tomorrow projects). We work with companies that are growing rapidly but whose systems lag. They are stretched to the seams, with leadership that is fed up with wasting resources on administration and wondering why their workers take so long to finish their tasks. SoHo Dragon does not have a sales team. We listen to our clients. We frequently hear that Microsoft software or financial solutions aren’t making the difference our clients are looking for. That’s where our seasoned technologists come in, making sure that Microsoft software and financial solutions are implemented, structured, and used correctly. We make the technology work for your business.

Industry

It services

Company size

11 - 50 Employees

Headquarters location

NY, US

Year founded

2010

Social media

FacebookTwitter

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