Conversion Rate Optimisation Jobs in Vaughan, ON

About LabX Media Group

LabX Media Group is a leading worldwide science publishing company that delivers meaningful
industry content and integrated marketing solutions for the scientific community. LabX Media
Group's brands and product solutions deliver trusted, timely and deep information across print
and digital products to empower our customers and advance their research.

We are looking for a Circulation Manager to join our team!

As part of the Marketing team, the Circulation Manager will lead and grow our print and digital
circulation strategy for a large publication. The Circulation Manager will oversee print circulation
operations, subscriber retention, revenue optimization, and churn reduction while driving data-
informed audience growth initiatives across multiple channels.

Key Responsibilities:

• Manage all aspects of print circulation for a large print brand with a focus on subscriber
  retention and proactive churn reduction strategies.
• Utilize audience data and insights to make data-informed decisions that influence audience
  growth and increase overall audience engagement across the portfolio.
• Plan and execute campaigns to acquire new and retain current subscribers, using list
  segmenting and behavioral targeting strategies.
• Develop test plans, trial offers, and promotional packages. Monitor performance results
  for multiple customer acquisition channels and lifecycle campaigns, optimizing based on
  measurable outcomes.
• Own the complete workflow of a contact from their initial point of conversion to their
  success or failure in ongoing marketing, engagement, and opt-in campaigns.
• Oversee all logistical matters related to print and circulation including 3rd party vendor
  management, agency partnerships, newsstand distribution, cost optimization, print order
  management, shipping and more.
• Conduct competitive analysis and market research; continuously monitor industry trends,
  technologies, and conversion optimization techniques to keep the brand ahead of the
  curve.
• Monitor email deliverability and take action to increase deliverability rates, open rates,
  and click-through rates across all subscriber communications.
• Develop and execute plans and strategies that grow our audience and drive traffic and engagement to editorial and advertiser-supported content, programs, and events.

Qualifications:

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related
  field; equivalent experience will be considered.
• 5+ years of progressive experience in circulation management, audience development, or
  digital/print marketing, ideally within a media, publishing, B2B or B2C environment.
• Strong analytical mindset with the ability to interpret audience data and translate insights
  into actionable strategies that drive measurable growth.
• Excellent communication and project management skills; ability to manage multiple brands
  and campaigns simultaneously in a fast-paced, remote environment.
• Experience in/knowledge of the scientific industry is an asset.

Experience & Skills:

• Expert working knowledge of subscription fulfillment software (Omeda, CDS).
• Experience with e-mail marketing platforms and list segmentation best practices.
• Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data
  visualization tools to monitor audience KPIs and campaign performance.
• Hands-on experience with social media management; familiarity with emerging platforms
  and growth tactics.
• Direct experience both executing and managing paid advertising efforts.
• Experience with A/B testing and conversion rate optimization; a disciplined, test-and-learn
  approach to campaign development capable of demonstrating clear ROI
• Advanced knowledge of print fulfillment workflows, subscriber database management,
  subscription billing cycles, and postal regulations.

Compensation:

• The expected salary range for this position is $70,000-$90,000 CAD per year, commensurate with
  experience. This range reflects benchmarked compensation for a Circulation Manager in the
  Canadian media and publishing sector. Benefits package includes health and dental coverage, paid
  vacation, and professional development support.

Application Procedure:

This position is remotely based and is open to all eligible candidates in Canada. Preference may be
given to candidates in the Eastern or Central time zone.

This job posting is for a current vacancy.

LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and
inclusion. We celebrate diverse perspectives and are committed to fostering a culture where
differences are valued and innovation thrives.

Reasonable accommodation is available for qualified individuals with disabilities, upon request
when contacted for an interview. We thank all candidates for applying. Only those candidates
selected for an interview will be contacted.

Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
screening or decision-making. All evaluations are conducted by our human resources team and
hiring managers.