Strong understanding of conversion rate optimization and customer journey mapping LOCATION & SCHEDULE: * Hybrid -- remote, with one in-person strategy meeting per week (mostly Burlington, ON)
Quick apply
Strong understanding of conversion rate optimization and customer journey mapping LOCATION & SCHEDULE: * Hybrid -- remote, with one in-person strategy meeting per week (mostly Burlington, ON)
Email Marketing Specialist
Burlington, ON · Hybrid
The Email Marketing Specialist is responsible for planning, executing, and optimizing personalized ... Improved conversion rates across donor journeys. * Increased revenue generated through direct ...
Email Marketing Specialist
Burlington, ON · Hybrid
The Email Marketing Specialist is responsible for planning, executing, and optimizing personalized ... Improved conversion rates across donor journeys. * Increased revenue generated through direct ...
Growth Marketing & Automation Manager
CA$85K - CA$110K/yr
Monitor campaign performance, lead quality, conversion rates, and pipeline metrics to identify ... Experience building and optimizing lead generation, CRM, or outbound prospecting systems. * Strong ...
Quick apply
Growth Marketing & Automation Manager
CA$85K - CA$110K/yr
Monitor campaign performance, lead quality, conversion rates, and pipeline metrics to identify ... Experience building and optimizing lead generation, CRM, or outbound prospecting systems. * Strong ...
Business Insights Analyst
Burlington, ON · Hybrid
... conversion rates. * Develop attribution and measurement frameworks to assess marketing ... performance optimization. * Recommend innovative solutions that improve organizational ...
Business Insights Analyst
Burlington, ON · Hybrid
... conversion rates. * Develop attribution and measurement frameworks to assess marketing ... performance optimization. * Recommend innovative solutions that improve organizational ...
Director Paid Acquisition
Waterloo, ON · On-site
Campaign optimization: * Optimize campaigns for user growth and profitability by adjusting ... Testing and innovation: * Design and tests to improve conversion rates and explore new ...
Director Paid Acquisition
Waterloo, ON · On-site
Campaign optimization: * Optimize campaigns for user growth and profitability by adjusting ... Testing and innovation: * Design and tests to improve conversion rates and explore new ...
Conversion Rate Optimisation information
What are some common challenges faced by professionals in Conversion Rate Optimisation roles?
One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.
What is Conversion Rate Optimisation (CRO)?
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.
What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?
To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.
What is the difference between Conversion Rate Optimisation vs CRO Specialist?
| Aspect | Conversion Rate Optimisation | CRO Specialist |
|---|---|---|
| Role Focus | Improving website or landing page performance to increase conversions | Analyzing data, testing, and implementing strategies to optimize conversion rates |
| Required Skills | Data analysis, A/B testing, UX principles, marketing knowledge | Analytics tools, user behavior analysis, testing methodologies, marketing strategies |
| Work Environment | Digital marketing teams, e-commerce, agencies | Marketing departments, digital agencies, e-commerce companies |
| Common Usage | Describes the process or discipline | Refers to the role or job title of the professional |
Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.
What cities near Cambridge, ON are hiring for Conversion Rate Optimisation jobs? Cities near Cambridge, ON with the most Conversion Rate Optimisation job openings:
CA$43/hr
Full-time, Part-time
Posted 11 days ago
Job description
Digital Marketing Manager (Dental / Medical)
Part-Time / Contractor · Hybrid (Burlington, ON) · Industry: Dental / Medical
Part-Time / Contractor · Hybrid (Burlington, ON) · Industry: Dental / Medical
Are you passionate about building marketing systems that generate measurable growth? Our client is looking for an experienced Paid Digital Marketing Manager. This is an exciting opportunity for someone who enjoys taking ownership, optimizing campaigns, and building high-converting marketing systems that directly impact business growth. We're looking for someone who is analytical, proactive, and always testing new ideas to improve performance. Your focus will be on generating high-quality patient leads and improving conversion rates.
WHAT YOU'LL BE DOING:
• Build, launch, manage, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads
• Build, launch, manage, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads
(Search, Display)
TikTok, LinkedIn, YouTube, and Reddit are a plus
• Run ongoing A/B tests on audiences, ad copy, creative, landing pages, offers, and CTAs
• Build and optimize landing pages and funnels in GoHighLevel
• Create automation workflows, email/SMS nurture campaigns, and manage CRM pipelines
• Implement and manage tracking — Google Tag Manager, GA4, Meta Pixel, Meta Conversion API
• Track and report on Cost Per Lead, Cost Per Acquisition, Show Rate, ROAS, and funnel conversion
• Run ongoing A/B tests on audiences, ad copy, creative, landing pages, offers, and CTAs
• Build and optimize landing pages and funnels in GoHighLevel
• Create automation workflows, email/SMS nurture campaigns, and manage CRM pipelines
• Implement and manage tracking — Google Tag Manager, GA4, Meta Pixel, Meta Conversion API
• Track and report on Cost Per Lead, Cost Per Acquisition, Show Rate, ROAS, and funnel conversion
with actionable recommendations
• Collaborate with video editors and designers on creative strategy
• Collaborate with video editors and designers on creative strategy
WHAT WE'RE LOOKING FOR:
• Minimum 3 years managing paid advertising campaigns
• Meta Ads experience, including Meta Pixel and Meta Conversion API
• Google Ads experience, including Google Analytics and Google Tag Manager
• Mandatory minimum 3 years using GoHighLevel
• Proficiency in WordPress
• Strong working knowledge of SEO
• Comfortable using AI tools — specifically Claude and Higgsfield AI
• Experience running Reddit ad campaigns
• Experience building landing pages, sales funnels, and automation/nurture workflows
• Strong analytical, reporting, communication, and project management skills
• Minimum 3 years managing paid advertising campaigns
• Meta Ads experience, including Meta Pixel and Meta Conversion API
• Google Ads experience, including Google Analytics and Google Tag Manager
• Mandatory minimum 3 years using GoHighLevel
• Proficiency in WordPress
• Strong working knowledge of SEO
• Comfortable using AI tools — specifically Claude and Higgsfield AI
• Experience running Reddit ad campaigns
• Experience building landing pages, sales funnels, and automation/nurture workflows
• Strong analytical, reporting, communication, and project management skills
PREFERRED EXPERIENCE:
• Experience marketing healthcare or dental practices
• Experience with additional paid advertising platforms (TikTok, LinkedIn, YouTube)
• Strong understanding of conversion rate optimization and customer journey mapping
• Experience marketing healthcare or dental practices
• Experience with additional paid advertising platforms (TikTok, LinkedIn, YouTube)
• Strong understanding of conversion rate optimization and customer journey mapping
LOCATION & SCHEDULE:
• Hybrid — remote, with one in-person strategy meeting per week (mostly Burlington, ON)
• Approximately 10 hours per week — weekday core hours 9am–3pm (flexible)
• Pay Rate: $43.00 per hour
• Strong potential to grow into a full-time role
• Hybrid — remote, with one in-person strategy meeting per week (mostly Burlington, ON)
• Approximately 10 hours per week — weekday core hours 9am–3pm (flexible)
• Pay Rate: $43.00 per hour
• Strong potential to grow into a full-time role
WHY YOU'LL LOVE THIS ROLE:
• Hybrid work environment with flexible part-time or contractor structure
• Performance-based bonuses
• Work directly with an entrepreneurial founder
• Opportunity to build an in-house marketing department
• Freedom to test, innovate, and implement new ideas
• Long-term growth opportunity as the business continues to expand
• Hybrid work environment with flexible part-time or contractor structure
• Performance-based bonuses
• Work directly with an entrepreneurial founder
• Opportunity to build an in-house marketing department
• Freedom to test, innovate, and implement new ideas
• Long-term growth opportunity as the business continues to expand
Success in this role is measured by improvements in Cost Per Lead, Cost Per Acquisition, Qualified Leads, Appointment Show Rate, ROAS, Funnel Conversion Rates, and overall marketing efficiency.
If you're obsessed with data, love testing new ideas, and want the freedom to build a marketing function from the ground up, we'd love to hear from you.
If you're obsessed with data, love testing new ideas, and want the freedom to build a marketing function from the ground up, we'd love to hear from you.
JOINING THE DABBL' TALENT NETWORK
Dabbl' reviews submissions on an ongoing basis and contacts professionals when suitable opportunities become available. Joining our network does not guarantee placement but ensures that you will be considered as client needs arise that align with your expertise, availability, and compensation expectations.
Dabbl' reviews submissions on an ongoing basis and contacts professionals when suitable opportunities become available. Joining our network does not guarantee placement but ensures that you will be considered as client needs arise that align with your expertise, availability, and compensation expectations.
We partner with a variety of organizations seeking experienced professionals for flexible, part-time opportunities. If this opportunity aligns with your background and interests, we encourage you to submit your information for consideration.
To apply, please visit www.dabbl.ca /Job ID: JL646279721.
Interviews set with those who qualify.