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Conversion Rate Optimisation Jobs in Cambridge, ON

Liftsafe

Inside Service Sales

Cambridge, ON

Follows up on quotes with a focus on optimizing conversion rate and closing sales. * Hands off secured sales to the Service Project Manager, ensuring a full and complete handoff to set the operations ...

All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Cambridge, ON

Conversion Rate Optimisation information

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities near Cambridge, ON are hiring for Conversion Rate Optimisation jobs?

Cities near Cambridge, ON with the most Conversion Rate Optimisation job openings:

Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Cambridge, ON as of August 2026, with employment types broken down into 1% As Needed, 64% Full Time, 27% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

DIGITAL MARKETING MANAGER (Dental / Medical)

Dabbl' - Open Roles

Burlington, ON

CA$43/hr

Full-time, Part-time

Re-posted yesterday

Job description

Digital Marketing Manager (Dental / Medical)
Part-Time · Hybrid (Burlington, ON) · Industry: Dental / Medical

Are you passionate about building marketing systems that generate measurable growth? Our client is looking for an experienced Paid Digital Marketing Manager. This is an exciting opportunity for someone who enjoys taking ownership, optimizing campaigns, and building high-converting marketing systems that directly impact business growth. We're looking for someone who is analytical, proactive, and always testing new ideas to improve performance. Your focus will be on generating high-quality patient leads and improving conversion rates.

TERMS:
• Hybrid with one in-person strategy meeting per week (Burlington, ON)
• Approximately 10 hours per week — weekday core hours 9am–3pm (flexible)
• Pay Rate: $43.00 per hour
• Strong potential to grow into a full-time role

WHY YOU'LL LOVE THIS ROLE:
• Hybrid work environment with flexible part-time or contractor structure
• Performance-based bonuses
• Work directly with an entrepreneurial founder
• Opportunity to build an in-house marketing department
• Freedom to test, innovate, and implement new ideas
• Long-term growth opportunity as the business continues to expand

WHAT YOU'LL BE DOING:
• Build, launch, manage, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display)
TikTok, LinkedIn, YouTube, and Reddit are a plus
• Run ongoing A/B tests on audiences, ad copy, creative, landing pages, offers, and CTAs
• Build and optimize landing pages and funnels in GoHighLevel
• Create automation workflows, email/SMS nurture campaigns, and manage CRM pipelines
• Implement and manage tracking — Google Tag Manager, GA4, Meta Pixel, Meta Conversion API
• Track and report on Cost Per Lead, Cost Per Acquisition, Show Rate, ROAS, and funnel conversions with actionable recommendations
• Collaborate with video editors and designers on creative strategy

PREFERRED EXPERIENCE:
• Experience marketing healthcare or dental practices
• Experience with additional paid advertising platforms (TikTok, LinkedIn, YouTube)
• Strong understanding of conversion rate optimization and customer journey mapping

Success in this role is measured by improvements in Cost Per Lead, Cost Per Acquisition, Qualified Leads, Appointment Show Rate, ROAS, Funnel Conversion Rates, and overall marketing efficiency.
If you're obsessed with data, love testing new ideas, and want the freedom to build a marketing function from the ground up, we'd love to hear from you.

JOINING THE DABBL' TALENT NETWORK
Dabbl' reviews submissions on an ongoing basis and contacts professionals when suitable opportunities become available. Joining our network does not guarantee placement but ensures that you will be considered as client needs arise that align with your expertise, availability, and compensation expectations.

We partner with a variety of organizations seeking experienced professionals for flexible, part-time opportunities. If this opportunity aligns with your background and interests, we encourage you to submit your information for consideration.

To apply, please visit www.dabbl.ca /Job ID: JL646279721.
Interviews set with those who qualify.