Conversion Rate Optimisation Jobs in Utah (NOW HIRING)

At Cafe Rio, we make fresh tortillas by hand, and we take our flavor-focused, chef-inspired, category-innovating food seriously, so it delivers both for our raving fans who have been with us from the beginning, and newcomers experiencing our signature sweet pork for the first time. Behind the burritos and salads, we run a smart, scrappy, high-performing marketing machine that delivers real results and real value for the customers we love so much.

That team is growing! And we're searching for a Digital Performance Manager who owns customer acquisition. Not just clicks. Not just impressions. Real traffic, real conversions, and real impact on restaurant performance.

If you love data, challenging the status quo, optimizing funnels, and scaling campaigns that move the needle - you'll fit right in.

What You'll Own (aka Your Playground)

Paid Acquisition

Lead paid media strategy across Meta, Google, TikTok, YouTube, and CTV

Manage agency partners with weekly performance reviews

Recommend and allocate budgets based on performance, seasonality, and growth opportunities

Build and evolve testing roadmaps that improve CAC, ROAS, and traffic over time

Plan and execute media strategies for seasonal campaigns, menu launches, and LTOs

Traffic & Growth Strategy

Drive acquisition across paid, organic, CRM, and promotions

Align paid media with CRM offers and promotional calendars

Scale high-performing promotions and amplify key brand moments

Launch geo-targeted campaigns to support underperforming locations

Support local store activations with smart paid amplification

3rd Party Delivery (3PD) Performance

Own strategy and performance on 3PD and 3rd Party Catering platforms

Optimize visibility, promotions, and traffic across delivery platforms

Manage vendor relationships and hold partners accountable to performance

Acquisition Funnel & Conversion Optimization

Improve app install rates and digital ordering growth

Help optimize landing pages and online ordering UX for conversion

Ensure accurate tracking, attribution clarity, and clean data flow

Continuously identify and remove friction across the customer journey

SEO, Reputation & Store Visibility

Lead proactive and reactive reputation strategies

Improve store ratings and digital presence

Optimize local store pages and on-site SEO

Partner with teams to protect and elevate brand perception online

Reporting & Analytics (No Guesswork Here)

Own reporting in Google Analytics and paid media platforms

Translate performance data into clear insights and action plans

Monitor traffic, conversion, CAC, ROAS, and attribution health

Present performance in a way that is honest, actionable, and easy to understand

Who You Are

Data-driven, but not robotic

Strategic thinker who also executes

Comfortable challenging "what's always been done" and defending smart decisions

Accountable - if you say it will happen, it happens

Curious, scrappy, and always testing something better

Able to balance brand, performance, and burritos (equally important)

What Success Looks Like

Smarter budget allocation that drives efficient growth

Strong agency partnerships with clear accountability

Improved conversion rates and cleaner attribution

Scalable campaigns that support both national and local restaurant performance

A marketing engine that runs as fresh as our tortillas - daily and consistently

What You Bring (Qualifications)

7-8+ years of experience in digital marketing, growth marketing, or performance marketing

Proven experience managing multi-channel paid media (Meta, Google, YouTube, TikTok; CTV a plus)

Strong track record of owning budgets, agency relationships, and performance outcomes

Experience optimizing full-funnel performance (acquisition, conversion, attribution, and retention alignment)

Hands-on experience with Google Analytics (GA4), conversion tracking, and attribution modeling

Experience in multi-location, QSR, retail, or franchise environments strongly preferred

Familiarity with 3rd party delivery platforms (DoorDash, Uber Eats, Grubhub, ezCater), etc. is a major plus

Demonstrated ability to translate data into strategy and clear business decisions

Comfortable challenging partners and advocating for smarter testing, spend, and strategy

Highly organized, accountable, and execution-focused (you do what you say you're going to do)

Bachelor's degree in marketing, Business, or related field (or equivalent real-world experience)

Compensation & Perks

Competitive salary range

Bonus potential based on performance

Comprehensive benefits package including medical, dental, and vision

Monthly Cafe Rio Rewards (eat for free!)

Work provided cell phone (or cell phone stipend, depending on preference)

Paid time off and holidays (because burritos taste better when you're rested)

A high-performing, low-ego team that cares about results and each other

Why Cafe Rio?

Because we believe you can be high-performing and human. We work hard, move fast, and care deeply about delivering on what we say we're going to do. No fluff. No ego. Just great food, great people, and marketing that actually works.

Plus... unlimited bragging rights for helping more people find their next favorite burrito.